Wael Fokhier has over 10 years of experience in apparel manufacturing, merchandising, and retail store management. He has held positions at several apparel companies in Egypt, including Alexandria Clothing Co., JanaTEX Trading Company, Calik Alexandria, and Egyptian International Co., where he managed accounts, conducted sourcing and planning, and oversaw merchandising teams. Fokhier has an MBA in marketing and certifications in website design.

1. Page 1 of 6
Alexandria, 21311
Mobile: +201003143846
Email: waelfokhier@gmail.com
D.O.B: May 1, 1977
Profile: https://eg.linkedin.com/in/wael-fokhier-b20b5827
Name: Wael Abdelatty Fokhier
Profile:
For more than 10 years I have been working in the business of Apparel and Textile. I have gained experience in many vital positions in
apparel manufacturing that supported me to be able to negotiate, plan, follow-up, sourcing, managing, dealing, shipping and after
shipping main jobs and proceeding follow-up with sales and detailed feedback. Also I have experience in dealing with most reputable
fashion retail customers-both European and American-resulted in a high degree of acquired business management and communication
skills acquired enabling me to use available and right resources, handling and managing a team of subordinates as well as assistants as a
part of my job responsibilities. At the same time I have the experience of dealing with all B2B portals including POs and shipment
documents till delivery as well as having the required experience of dealing with retail software. All previously mentioned is a major part
in retail industry back area (Production and sourcing); while handling the after shipping follow-up are representing an experience in at
the front office of the same industry (Supply Chain and Stores management).
Logistics experience is a must for that kind of business and I claim to have all the required experience to enable me to manage all
logistics sides (Sourcing, making deals, reaching targeted prices, maintaining in-warehouse dates and keeping financial plans on).
As of to complete my business targets I have a considerable experience with at least 7 years of T & A planning from A to Z in
accordance with firm’s overall plans. During my years of experience I had the chance to gain all required tools for planning, organizing,
leading, and communicating with all involved parties in business. In other words; Supply Chain process is one of the most important
fields I have a proven experience in as it represents a mandatory need for the business.
In addition I have a 4-year experience in the field of retail stores management starting sourcing and supplying till inventory and
merchandising.
Notes: Marketing is my MBA specialization (accomplished on 2015 at Arab Academy Graduate School of Business”AAGSB”)
Education:
May 2013: May 2015
Master Business Administration (MBA)
Major: Marketing
Arab Academy for Science, Technology and Maritime Transport
Graduate School of Business – Alexandria, Egypt
Grade: 3.48 / Excellent
A global academy for under-graduate and post-graduate studies with several branches located in Middle East & Arab
countries. It offers a global MBA in various fields.
Marketing specialization provides:
*Identify the core factors that need to be examined for understanding consumer behavior
*Identify elements of professional image, attitude and business ethics
*Interpret the language of marketing research
*Analyze a company’s marketing strategy and recognize appropriate and inappropriate marketing
alternatives.
May 1999
Alexandria University, Faculty of Tourism and Hotels Alexandria, Egypt
Bachelor in Tourism and Hotels
Grade: Good
Certificate: CIW Foundation Certified Feb.2003
Certificate: CIW Site Designer Certified Jun.2003
Vendor Training (Shanghai-China2007) With Target Sourcing Services

2. Page 2 of 6
Experience:
January 2014 – Till Today
Alexandria Clothing Co.-T/A Sherif Clothing – "ACC",
Alexandria – Borg El Arab
"ACC” is a vertical manufacturer and exporter of Ready Made garments. Its main customers
are located in Europe and USA (Target-Guess-Primark-C and A- Next-Benetton-Debenhams)
Post: Merchandising Manager
 Obtain, develop and maintain customers in order to maintain company overall
objectives.
 Liaising with buyers, analysts, stores and suppliers
 Maintaining a comprehensive library of appropriate data
 Providing pricing policy and following effectiveness and updating
 Enhancing merchandising and quality Depts.
 Maintaining awareness of competitors' performance
 Gathering information on customers' reactions to products
 Working on building up reliable team to deal with customers and factory Depts. in
order to achieve overall goals
 Organizing department process and working plan
 Supervising Quality and Logistics Teams
 Following T and A for agreements to meet selling points and trigger dates.
 Supervising purchases of imported and local materials
 Assist to monitor all department budgets and manage all inventories
 Manage all work flow for projects and maintain control on same and manage an
efficient inventory level of all safety stock and review all volume requirements for
all production materials
 Assist all new product development and improvement in all existing products
 Facilitate and provide data to prepare all sales forecast and implement all new
products and processes for all manufacturing plants
 Collaborate with all stakeholders to perform various strategies and coordinate with
program manager to monitor all supply chain activities and resolve all availability
issues
 Prepare reports for all planning activity metrics and analyze all results to
recommend required improvements in performance and collaborate with material
manager to forecast all required strategies
 Evaluate and prepare forecast all policy changes and recommend appropriate
business requirements
 Plan inventory levels and locations and execute all forecasting and planning
programs.
 Maintain optimal level of performance within required budget and ensure
compliance to all standard projects
 Train all subordinates of all planning team in various system
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
January 2012 – January 2014

3. Page 3 of 6
JanaTEX Trading Company (Zeina Stores)
Alexandria
A Textile trading company with its own export and import wholesale divisions plus owned
retail stores located in Alexandria, Egypt
Post: Commercial Manager
 Building up import and export divisions with its related Depts.
 Define company targets and policies
 Fashion collection selection and target prices allocation for retail stores
 Stores management and sales analysis
 Review and adjust merchandise distribution plans based on current trends, store
performance, and feedback from our sales
 Analyze SKU (Stock Keep Unit) performance daily/weekly to optimize distribution
and sales
 Monitor out of stock positions by store and adjust inventory levels based on sales
levels and replenishment guidelines
 Recommend Inter-Store Transfers (IST’s)
 Conducting deals for importing customized styles
 Developing pricing policy and following effectiveness and updating
 Managing teams for Planning and Surveys
 Handling all purchases of imported garments and accessories stores
 Visual display and merchandising standards in the store
 Maintain the store display standards and ensure adherence to the Company and
brand display standards.
 Arranges merchandise, signage, mannequins, furniture and backdrops according to
the prearranged plan which is in line with company and brand standards.
 Dresses mannequins for use in displays.
 Remain aware of all in store development e.g.: new ranges, promotions, top sellers
within each dept. to ensure adequate merchandising and support.
 Responsible for the implementation of the promotions in the stores.
 Liaise with the Signage suppliers and in store promotional graphics.
November 2008 – December 2011
Calik Alexandria for Ready Made Garments
Alexandria – Borg El Arab
Calik Alexandria is a part of Calik Holding (Turkish Great Holding) specialized in denim
production for basic and fashion styles. It is a vertical plant starting from receiving fabric till
exporting finished garments to several markets (USA”Gap Inc. – Kohl’s – Levi’s – Jag –
Foot Locker” – Europe “H&M – Bershka – MQ – Gina Tricot”)
Post: Senior Merchandiser
 Handling and managing USA customers accounts
 Handling all communication for developments, pricing and projections
 Supervise a merchandising team for USA market (Gap Inc. – Kohl’s – Jag – Levi’s)
 Conducting and controlling purchasing and cost of production input materials for
all customer
 Drawing all plans for current and expected projections to meet target dates
 Managing and preparing long and short term plans for customers and factory as well
 Working on customer’s business sites with all related info and updates needed
 Work on seasonal developments on all directions (Fabric – finishes – etc)
 Work on achieving customer satisfaction, maximize profit and keep a successful
team work of merchandisers
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
March 2005 – November 2008

4. Page 4 of 6
Alexandria Clothing Co.-T/A Sherif Clothing – "ACC",
Alexandria – Borg El Arab
"ACC” is a vertical manufacturer and exporter of Ready Made garments. Its main customers
are located in Europe and USA (Target-Guess-Primark-C and A- Next-Benetton-Debenhams)
Post: Account Manager
Customer: Target Sourcing Services ((RTW-Men’s-Converse))
 Handling customer's account responsibilities
 Ensuring customer's full satisfaction with my company LOS (Level Of Service)
 Handling the daily correspondences with customers and vendors in order to
maintain track on VTAs
 Handling purchases and sourcing with vendors of all categories and fields
 Payment and invoices follow up
 Working on increasing business volume between my company and my customer
 Keep records of periodical evaluations by customer and get all feedback on them
 Preparing full T&A plan for each program with the help of planning department to
ensure delivery dates agreed with the customers are maintained
 Full awareness and follow up on shipping and logistic department in terms of
(clearance-transit time-best methods-profitability)
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
January 2001 – February 2005
Egyptian International Co. for Knitting and Dyeing – DYETEX, Alexandria, Borg El Arab
DYETEX is a manufacturer and exporter of Ready Made garments. Its main customers are
located in Europe and USA (Levi's-Dockers-JCPenney- K-Mart-Guess-Primark)
Post: Merchandiser
Customer:
JCPenney Purchasing Corporation ((Kid’s-Toddler-Women-Big Girl))
 Handling day-to-day tasks on getting fresh and up-to-date info related to customer
programs and business
 Working on getting a real and productive T&A for programs
 Coordinating between company’s different departments in order to get more
efficiency.
 Issuing all purchases for raw materials, trims and all production related stuff
 Following up of T&A to ensure everything is on time.
 Follow up of all invoices and terms of payments to avoid any financial problems.
 Notifying and working on solving any foreseen obstacles at any stage
 Make sure all communications are being revealed and accurately replied
 Arranging for announced meetings and associated entertainment tours
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
January 1999 – December 1999
Fast Break Food Chain, Alexandria
Fast Break is one of the main fast food chain located in Alexandria
Branch Manager
 My responsibility was to ensure excellent service is given to customers, handling
all opening and closing activities, organizing staff working timetable, ordering raw
materials and necessary stuff on time with the right quantities, handling all guest
comments, developing the way my team are providing services.
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯

5. Page 5 of 6
June 1998 – December 1998
Beau Site Hotel, Marsa Matrouh
Beau Site is a 4-star hotel located on Marsa Matruoh
Post: Front Office Assistant Manager
 My responsibility was to handle all incoming guests’ inquiries about reservations and
accommodation, making all necessary paperwork and registrations, make night audits.
References:
 Mr. Refai Mourad 002 01224022999 (Planning Manager – Dyetex Co.)
 Mr. Saad Shehata 002 01224023000 (Merchandising Manager – Dyetex Co.)
 Mr. Amr Osman 002 01227488003 (Sales & Marketing Manager – ACC)
 Mr. Gunes Canan 0090 5336208652 (Marketing Manager – Calik Co.)
 Mr. Altug Dincer 002 01015045057 (General Manager – Calik Co.)
Languages:
 Arabic: Mother Tongue
 English: Fluent
 Germany: Fair

6. Page 6 of 6