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Lana Del Rey Digipak Advert
1. The font for the artists name is
portrayed in a clear, bold font
that’s compacted together so it
takes up the whole length of the
poster on the top making her
audience aware it’s her advert.
The direct
address from
the artist is
shown
through the
eye contact
making it
become more
personal and
helps to
engage them.
The artist is
dressed in simple
clothing and has
basic make up
applied giving it
a simple but eye
catching look.
Text regarding additional
information on the advert clearly
states the date of the albums
release, features her hot songs and
where they can buy the songs and
album.
The blue and white
coloursimply a summer
vide to the advert. The
blue represents
tranquillity which is
also shown through her
facial expression and
posture. the colour
white also suggest
purity therefore
reinforces the nature
theme that is being
illustrated
The image used for this advert uses
the same image as the album cover
creating a direct link for the audience
to pick up and helping them both to
be easy recognized by her target
market. The image has been slightly
elongated from the shoulders down to
fit the magazine advert form