Digipack and Advert Analysis

1. MEDIA STUDIES
Mumford and Sons’ digipack provides
the band name and album name, using a
clear and capitalised font. The text
contrasts with the darker background
which makes it very prominent, and since
they are a popular band, this helps the
audience to recognisethe album cover
even froma distance.
Though some of their previous album covers haveincluded the band, the members are not
present on the ‘Wilder Mind’ cover. This implies to the audience that Mumford and Sons arenot
trying to sell their image/style but rather the music itself. This is important in the folk genre
because the music is thought to be natural and pure and fromthis we can deduce that the band
are confident in their music. The fact that they are not featured on the album cover shows that
they do not need to rely on current fashions and trends or their individual or combined
appearancein order to sell records.
The audience are drawn to the album
cover through curiosity. The image
allows the audience to feel that they
are sat on the bench with the city
spread out before them in their own
eyes, and this may open up thoughts,
memories, possibilities and
eventualities within the viewer. This
links to the album title ‘Wilder Mind’
because through the image the
audience are encouraged to think
further than what is in frontof them.
The obscurity of this title allows the
audience to interpret different ideas.
For example, it could be used to imply
that the music on the album is the
artists ‘wilder mind’, a way of
expressing the thoughts and emotions
that are in the band members’ head.
Ultimately this makes the audience feel
that they havean emotional connection
with the band since they are sharing
thoughts and emotions with the
audience.
The blue, orangeand black colours in the
photo work well with the text because
they allow the writing to stand out
without taking the attention fully away
fromthe image. The different tones of
orangehave a high visibility and so helps
to catch the attention of the viewer as
well as representing creativity, success,
determination and happiness. These
connotations representthe band well
because it tells the audience how music
focused they are and how they want
their audience to enjoy the music. There
is a hint of a blue undertonewithin the
image which advocates that the songs on
the album are full of emotion, expressing
thoughts and reality, and this helps to
portray the genre because it shows the
music they are producing is pure and
‘real’.
The album cover conforms to the conventions of
the folk genre because of the colours used,
including the white writing which is very popular
and typical within the genre.