The document summarizes the design elements of a magazine double page spread introducing the artist Jessie J. Orange and black are the main colors used, with orange drawing attention and black conveying mystery about the relatively unknown artist. Jessie J's name stands out in sans serif font above the masthead. The large main image of Jessie J dominates half the page, establishing her as the focus through direct address to readers and hair partially covering her eye.

1. Masthead
The masthead of this double page spread is situated above the main text, establishing the
main cover star with her name situated above the main masthead which introduces her to
the audience creating an informal and furthermore relatable feel towards the audience.
The two main colours are black and orange, with her name in a black font which has a
sense of mystery about who she is as she is being introduced as a ‘newcomer’, the colour
orange draws attention from the readers as it’s a quite bright and eye-catching colour and
has connotations of enthusiasm and a passion for music. Sans serif font is used for the
main cover star’s name ‘Jessie J’ and therefore makes it stand out against the rest of the
font.
Colour
The main colours featured on the
double page spread are: orange
and black, colours which contrast
well against one another, with
black having a sense of mystery
which could possibly link in with
her status at the time as being a
relatively unknown artist, and
orange having connotations of
enthusiasm and is an eye-catching
colour.
Text
In the top right hand corner, there
is the use of alliteration with ‘Fun
Fearless Female’, this immediately
identifies her personality, and also
immediately creates the idea that
the article will be interesting and
enticing for the reader. In the
kicker, it lists a number of famous
artists that can identify her with
similar genres of music, which
therefore makes her more
appealing towards the target
audience. “Meet our new girl
crush” this creates a more
personal feel with the audience,
who’ve been personally invited to
‘meet’ her, which makes her more
relatable.
House Style
The overall look of this double page spread is a relaxed and
vibrant feel. It is quite simplistic, with only two images on the
double page making the main focus on Jessie J. Also, the main
colour scheme is consistent with the rest of the magazine
pages, making it easily recognisable for the reader.
The relaxed vibe will attract the audience as she is directly
addressing the audience, making her more relatable.
Main Image
The main image takes up the
majority of half of the double page
spread, which signifies her
importance and makes her the
main focus of the page. She is also
giving direct address towards the
audience which creates a more
personal feel with the audience
and so making her more relatable.
Her hair is covering nearly half of
her eye, this further backs up the
mystery feel towards her.
Design Balance
The Gutenberg design principle has
been used here as in the primary
optical area, is a large image of Jessie J
who is the main focus of the double
page, following, in the terminal area is
another image of her, establishing her
as the main focus.
Target Audience
The primary target audience of this magazine would be age 14+, this is because her music is of popular
genre. Also females are a main target audience, as females are the main consumers of pop music like
Jessie J’s, this is shown through the more feminine typefaces and more vibrant colours.