This is my ancillary plan for the poster and website as well as the digital drafts for these.

2. The name of the artist
being in large print is
important in informing
fans which concert it is.
Being large will also
attract more attention.
The date is also
important as it allows
audience to know the
date of the concert
The sponsors at the
bottom are a form of
synergy and will
promote both the
supporters and artist.
The font used across
the website and
poster is not too bold
and rigid but also not
too fancy and curvy.
In addition, the use
of a ‘sans serif’ font is
often used in media
texts as it tends to be
more readable that a
‘serif’ font.
The website where
the tickets are sold
are also important in
informing fans of
where to buy the
tickets
The poster also has a
tint to add a romantic
vibe which coincides
with the background on
the website.
The roses connotes
the romantic nature
of the artist therefore
attracting the
targeted audience.

4. The hat and earring on the model
symbolises the R&B culture. Though
this is just a sample image we will
ensure that we copy the style of the
model as it fits with the brand identity.
The emotion seen on the face of the model also
connotes the romantic nature of him. We will
also ensure that in the photos, our artist comes
across as emotional and contrasting the typical
male expectation of masking one’s emotions.
I have also made the website
generally quite simplistic and have
avoided clutter as this comes across as
more appealing and organised.
The banner provides all relevant information whilst the
newest album cover is advertised to promote the
artist’s newest music along with an actual image so
that fans/target audience members associate the
music (later down the page with the) with the face.

5. The beige/peach background matches the poster background thus supporting this
recurring theme of a romantic but sad vibe (as referred to previously).

6. Being able to listen to the songs on the
album is significant in giving fans and
viewers of the website an insight into the
genre and feel of the videos.
Advertising the price is important in
attracting fans to buy the album
The windows are relevant in the symbolism
in the album title: ‘Windows to the Soul’
The social media links o the website are also
important in addressing a larger target audience
and creating conversation as a way of indirect
marketing for the artist