The document analyzes and summarizes several album covers: - The Lady Gaga album cover uses a close-up black and white portrait that draws attention to her red lips and allows fans to idolize her style. - The Jay-Z album cover portrays him as a criminal through his clothing and accessories, relating to the album title "Classic Gangster" and intended audience. - The Martina McBride cover matches her dress and pose to the background furniture, making her look sexy and appealing to younger female fans.

1. Analysing existing album
covers
By Sophie Stanwix

2. Artist
Title
The close-up shot of
the artist is effective
because it
allows
consumers to clearly
see
her
facial
expression
which
would
attract
the
female audience in
particular to idolise
her makeup style and
therefore
influence
them to purchase the
digipak more.
Lady Gaga
The image of the
artist is effective
because
the
audience
have
nothing else to look
at on the digipak so
this
encourages
people to look at the
main subject (Lady
Gaga). The black
and white effect
used contrast well
with
each
other
which is successful
and particularly the
artists red lips stand
out to the audience
as a result of it being
the only bright colour
used on the digipak.
These lines show the
central positioning of
the image by using
the rule of thirds.
This helps to give
the digipak a more
professional
look
and also makes it
look more organised.

3. Jay-Z
Artist
By having a box with
the 3 most popular
tracks in it, this helps to
encourage people to
purchase the album
more.
Title
The image is directly in the
centre of the album which
makes it look professional
whilst accurate and organised.
The colour scheme of only
using the colours red, black,
white and gold is effective
because they all contrast really
well with each other.
The gold necklace which
represents a chain links
to
prison
and
a
connotation
meaning
could be that its been
stolen suggesting he is
portraying a criminal. The
striped clothing he is
wearing also relates to
what prisoners might
wear. These all work well
together to portray the
artist as a criminal which
relates well to the album
name ‘Classic gangster’.
From having a warning at
the bottom of the album
about ‘explicit lyrics’, it is
informative but mainly this
defines the target audience
which are older people
than younger people.

4. Martina McBride
The image is directly in the
centre of the album which
makes it look professional
whilst accurate and organised.
The colour scheme works
really well with the colours
used. The lighting in the image
used is also effective.
Artist
Title
The dress the artist is
wearing and her hair
match the colour of the
furniture used in the
background which links
the whole cover together.
The way the artist is posing
with her legs crossed links
with what she is wearinglow cut, short dress and
high boots. This makes her
look sexy so her target
market particularly younger
females might idolise her.
The name of the artist is in a
handwriting style font which
connotes the artist signing
the album herself.
The
letters in the title of the
album are widely spaced out
which is effective because
this makes good use of
space on the album cover
and as a result reduces the
amount of blank space so it
is more likely to attract the
eyes of the artist’s target
audience.