3. Image 3 Logo Based Primarily around her name The use of just having the name of the artist as the logo helps promote her as an individual rather than as a band member. Simple, clear design Feminine colour palette Scrolled font
5. Image 5 Regina Spektor Acoustic-Folk singer Similar sound and look to our artist Signed with Warner Music Group (third largest label in the music industry) Good distributor but don't have the relevant approach or ideas to music Too mainstream for our artist We are aiming for the niche and Warner couldn’t do that for us
8. Image 8 Big title/specific font (brand image)/name of artist. Initial attention grabber. Informative – telling audience what/who this promotional piece is about. Main image, important part of poster to sustain the interest of the viewers and make the want to find out more (should create enigmas!) The layouts are very similar and split into 3 different sections. 1. The bold title at the top to initially grab the attention 2. The release date/image to maintain interest 3. Album details at the bottom Information at the bottom, providing readers with important dates and details A lot of black, free space. Making the poster easier on the eye. Therefore pleasing and not too crowded. Central to the page is the key detail and the reasoning for the poster:- The Album Release. This will be what most fans look and wait in anticipation for.
10. Image 10 Females 16-24 Female model being portrayed in domineering, strong way. Laura Mulvey’s theory suggests that because most directors/producers are predominantly male, the presence of women in music videos or films is often solely for the purposes of display (rather than for narrative purposes). Financially reliable due to more disposable income (C2-E) Not every16-24 year old will enjoy our products At this age people are broad minded and finding themselves This group are a large mass audience Easily relate to products Within this audience band, we are focusing on a loyal niche audience who consider themselves to be ‘Savants and Enthusiasts’ to music Young, vibrant and free
