The document discusses marketing strategies used in advertisements for music albums. It analyzes how various artists are prominently featured in the center of ads to attract attention. Fonts, colors, and design elements are also contrasted to make the artist's name and album title instantly noticeable. Subtle references to previous songs and albums are mentioned to appeal to existing fans and promote recognition of the artist's brand.

2. Ed Sheeran himself spanning the
full advert, instantly attracting the
attention of fans. Placed in the
middle with just his face to gain
focus and attention. Noticeably
just the face in a close-up which is
subtle compared to pop artist
reinforcing the fan base he has,
more focused around him
personally.
Plain coloured overtone
producing a nostalgic effect
that he and his music has,
personal touch. Attracts older
audience due to plainness
etc.
Contrasting colour of font to
background make it instantly
viewable, notice the font is the
same on previous albums
(Trademark) which his fan base
would instantly recognise.
Album name in an opposing
colour attracts gaze and
notification, placed centrally
which enhances its
noticeability.
Album cover placed very subtle
next to a quote, making this an
attraction for the audience,
however, its more personal as its
very small proving that his
marketing for the album doesn’t
need to be extroverted as he has a
huge following.
No info given on dates etc. so
the audience would have to
look for it which you would see
more of his work, his previous
songs are also mentioned
which lots of people recognise
bring more attraction.

3. The artist is placed centrally
spanning almost the whole
advert, making full
attention on her and her
name. Use of make-up also
helps attract the male gaze.
This promotes the album as
the focus Is around her.
The background and
fonts are also the same
as her album making it
widely noticeable as
nothing has changed.
Quite an upbeat clear colour
scheme which attracts a
younger female audience, the
sophistication in facial
expression could attract older.
Male audience noticeable as
she is pretty.
Bold font and contrasting colour as
well as being placed centrally on
the advert helps to provide full
attention on artists name which
allows it to be remembered.
Similarly, the album title is also
bold and placed centrally, making
it stand out to the common eye.
Very little Info on release dates
etc written at the bottom,
quite small, enticing the
audience to read it, also giving
info on the record labels which
advertises and promotes
them.
No previous songs or other
artists mentioned to promote
herself, reinforcing
authenticity.

4. The artist being the pinnacle of
attention reinforces the
convention of the pop/rnb
genre, creates promotion and
attention onto the poster (Male
gaze almost).
Extroverted fonts and
contrasting colours create lots
of attention making the
audience want to read it,
although she is the front cover,
the advert still features her
name in the biggest font seeing
a clear message the album is
hers (attention/publicity)
Album name is subtle suggesting her
name is more important, just showing
that pop starts are loved even without
having a good album as their fan base is
already huge.
Previous songs on
cover to create more
publicity and
promotion, also in
bold to be instantly
recognisable.
Outgoing/extroverted
costumes reflect the style
and the artist herself.As
well as the colour scheme
(black, grey) reflecting the
album content.

5. Main artist placed to the
right, again for promotion,
how the fan base reacts to
this and supports the album.
The band name in its
trademark font attracts its
audience, also in plain
contrasting colour to make it
noticeable.
The rock genre is reflected by
the tacky but aesthetic font,
as the fan base are quite in
tune with this.
Album/song name placed
centrally for full attention
and promotion, in
contrasting colours to make it
instantly recognisable. Also,
makes the audience want to
read more as its quite
unusual.
New songs are promoted on the
advert and what CDs you can
find them in, given them added
publicity as its less popular than
other genres.
The album is promoted with
its cover picture, attracting
audiences who are then able
to see and remember a few
songs name. Small touch but
adds slight publicity.
Record labels are also placed
at the bottom right +
website, allows audience to
access further info and
details.

6. Artist covers the majority of one
side of the album, attracting
attention in general.The costume is
quite revealing making her stand
out to the male audience. Use of
direct address creates a personal
touch making the audience want to
purchase it.
People able to
identify the artist
by image and not
need to read it as
they already have
an idea of her
music or part of
her fan base.
Setting is similar to the
album adding further
publicity and attraction,
some people may notice
it elsewhere.
Artist website, release date and
previous songs are in plain
colour and contrasting making
them instantly viewable and
easy to remember, attracting
more viewers.
Quite feminine colours and
costumes appealing to younger
females and obviously her fan
base.
Trademark font used
on previous products
attracts previous
audiences as its
instantly recognisable.
As well as it being
bright red and
contrasting
background.