Original pitch

1. Flow Magazine
A Hip Hop Magazine for North London.

2. What is Flow
Magazine
- Bring underground artists to the limelight
- Give insight into Hip Hop sub genres
- Giving people ways to interact with the North London Hip Hop scene

3. Why the North London
Hip Hop scene?
Its a vibrant scene with lots of activity going on.
I feel that not enough people know about it.
There is a demand for a magazine from both people new to the
scene as well as the people aware of it.

4. Print and Online
The magazine will be accessible in both print from local
North London retailers and accessible to anyone online.

5. Content of Flow
Magazine
All the information on the flourishing North London Hip Hop scene as well as
whats going on outside.
Also including content that is beneficial to new artists in North London.

6. Who is Flow Magazine
for
(Target Audience)
Young people in North London who have an influence
or are influenced by the Hip Hop scene.

7. Resources &
Personnel
A photographer, Hip Hop Artists, A Computer and Photoshop and A Camera and
Tripod.
I will also need a editor and publisher.

8. Pricing Flow Magazine
3 pounds for the physical copy,
2.50 for the electronic version.
Primary - Male 16-19 C2, D black.
Secondary - 16-19 all social grades,
all races.

9. Promotion &
Advertising
Posters at Hip Hop venues in North London.
Advertise on Instagram.
Getting artists to promote the magazine in
exchange for a feature in the next issue.
Both of these are relatively inexpensive.

10. Why is Flow Magazine a
beneficial addition to North
London
- Promoting new North London Hip Hop artists
- Giving aspiring artists insight and guidance.

11. Competition
XXL Magazine Dazed Magazine

12. Competition
XXL Magazine Dazed Magazine
Based in America.
Doesn’t cater to the North
London but is a good sight
into all of Hip Hop (too broad)
Only has a section on Hip Hop
and covers all of London
rather than North London.

13. How does Flow
Magazine compare.
A mockup of what
Flow Magazine will look like.
For my fonts, I have chosen
graffiti style fonts because
I feel they best represent
the urban culture surrounding the
Hip Hop scene.
In terms of layout, I
haven’t got to much text
on the front to make the magazine
easy on the eyes.
For North London,
by North London.
Authentic content.

14. Our objective, is to cater to
North London Hip Hop artists
and enthusiasts alike.
Feel free to ask questions.