Rhymes is a new magazine focusing on the rap genre in North London. It will inform readers about upcoming rap concerts and provide biographical backgrounds on various rappers. The magazine aims to become the top rap publication in North London and the UK by entertaining and updating readers on the rap industry. While it will face competition from online magazines, Rhymes will stand out by profiling a different rapper in each print issue. The target audience is teenagers and young adults interested in rap events. The magazine will use distinctive fonts appealing to this group and be environmentally friendly by being fully dissolvable.