This document outlines a plan for a new music magazine focused on different genres each month, starting with rap. The magazine will showcase subgenres of rap and changing trends in music and fashion in North London through interviews and images. The target audience is youth aged 15-18 from middle-class backgrounds who are interested in exploring new music. The magazine will be distributed in shops, schools, and colleges in North London and have a striking design using bright colors and bold fonts to match the rap genre.

1. wRAPped Up By Yael Bradman
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• Showcasing the changing talent and genres through time, with different genres
being showcased in every monthly edition
• November’s edition being ‘rap’
• Rap is known as a minimalist and one tone genre, we want to change this
• Make clear about the sub genres in the genre of rap and more to it
• Inform and highlight different types of genres every monthly edition all slightly
linking into rap
• A sub theme in the magazine is also the change in fashion in the genres of North
London music magazine
Purpose:

3. Form:
• The form is, interviews, layout conventions and images
• There will be many images of the genre of rap as well as soft, indie and heavy
rock to show the differences and comparisons
• Two interview’s from two different views to show the contrast
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4. Genre:
• Rap is known to be a vocal technique
• Genre of Rap emphasis rhythm and
individual expression
• Not just about the music but also the
artist and fashion trends
• Shows how the world and role models
are changing
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5. Competition:
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The competition for the
magazine is XXL, High Times
and Rap-Up

6. Primary Target Audience:
• The main target audience is young
adults aged 15-18
• This music is more relevant to the age
not the genre, race or ethnicity as
many backgrounds listen to it
• 15 to 18 year olds are in the
experimental and trail phase listening
new things
• NRS social grade of B and C1
therefore middle or working class
would be listening to this
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7. Secondary Target Audience:
• Would be young adults interested in
change and fashion 18-35 descending
into their adulthood
• They will be trying to stay up to date
and youthful with what is on trend
• These 18-35 year olds will have the
NRS social grade of B as there from a
middle class group
• Would have an interest in many genres
not just rap as they are interested in
the diversity of music
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8. Resources and Personnel:
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Resources:
• Computer
• Camera
• Tripod
• Camera Lense
• Editing Software
• Printer
• Backdrop
• Money
Personnel:
• Models for the front cover
• The designers
• The writers
• Props and cloths

9. Marketing Methods:
• Printing and handing out flyer’s around various rap genre related concerts would
interest the readers as they now know the magazine is similar to their previous
concert
• These would also be handed out at youth clubs as the primary audience is 15-18
year olds so therefore would create publicity
• As well as paid media advertising as they would mainly be on the phones and
online at this day and age especially on snap chat and instagram as they are the
most popular
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10. Distribution:
• Selling copies of the monthly magazine in up and coming clothes
shops which emphasis the vibrant music scene developing
• As well as selling these copies in student unions, colleges, schools
in North London addressing the primary target audience
• Distributing an e-magazine
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11. Colour Scheme:
• Red, green, black and pastel colours
scattered around the page
• With black being used on the majority
of the pages to create a strong
contrast
• The red and green being bright
grabbing peoples attention which has
connotations of rap
• I’m trying to create a noticeable and
striking magazine which would link into
every sub genre being used in ever
months edition
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12. Font Styles:
• Futura, Geneva, Sign Painter
• I want to use font styles which stand out and attract people’s
attention which links into the genre of rap as is known as a loud
and booming genre
Wrapped up
Wrapped up
Wrapped up
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