final presentation

1. THATSARAP
RUBY STRATTON

2. PURPOSE
•To fill the rap magazine gap in the market
•To entertain, inform, educate and promote
•To provide exclusive information on rap
artists

3. FORM & PRICE
FORM:
-Print and online version
- 90 pages
PRICE:
- Physical printed version will be priced at £4.50
(printing + shipping is reason for difference in price)
- Online version sold for £3.80
- Online version will have annual subscription, receiving a new issue
every month rather than paying £45.60 a year it will be £38 (7.60
cheaper)

4. GENRE
• My magazine is rap based
• My reasoning for this is because rap is rapidly increasing in
popularity especially In London areas so I feel it would have a
large audience
• I feel there is a gap in the market for rap magazines as many
rap artists are frowned upon as many (mostly the older
generations) think rap promotes violence and gang crime,
however I believe the intentions are far from that.

5. Content
This magazine will
contain:
- Exclusive interviews
- Information
- -Q&A’S
= On both famous and
upcoming rap artists
- Links and scannable QR
codes to Spotify to listen
to featured artists top
songs
- Links to website
(THATSARAP.COM)
- Information on on rap
concerts within north
London

6. TARGET AUDIANCE
PRIMARY TARGET
AUDIENCE:
- Any gender, ethnicity
(targeted to working
class) age 14 – 26
- At around the age of
14 is when someone
discovers their own
tastes and becomes
more independent
with their interests
SECONDARY TARGET AUDIENCE:
- Friends, siblings of primary target,
They will know these people well
therefore they will have trust in them
if they enjoy the magazine

7. ARTICLE IDEAS
• Information about new upcoming rap artists in north
London
• Updates on future concerts, album release dates etc.
• A link taking reader to featured artists favorite songs
• My double page spread will be filled with an exclusive Q&A
with upcoming artist chosen by our team, one magazine
becomes more popular there will be a place for fans to
send in questions via website/social media pages

8. RESOURCES + PERSONAL
RESOURCES:
- Camera equipment
- Photoshoot equipment (lighting,
backdrops etc.)
Personnel:
- The artist who will be
modelling
- Beauty/costume team
- Publishers
- Editors
- Social media manager

9. DISTRIBUTION
• Sold in news agents all over north London + supermarkets
- Distributing in north London would therefore mean I would
be meeting my target audience which are those based in
north London
- The magazines will be located upfront by tills so they are
eye-catching and in view of customers

10. MARKETTING
-Synergy will be essential as I will be working and cooperating with the artist
and our company in order to create a beneficial outcome for both.
-Social media will be main factor of marketing (very popular within my target
audience ) – its usually free to set up accounts and to post so wont be costly
but we will need to hire someone to run account
- Posters promoting magazine outside the news agents and supermarkets
where its distributed allowing us to advertise and will be outside in bold
writing for everyone to see

11. Competition
• XXL – from £7
• THE SOURCE – FROM £7
• HIP-HOP CONNECTION - £10
MY MAGZINES
CHEAPER BEING
PRICED £3.80 - £4.50

12. MOOD BOARD

13. SKETCHED LAYOUTS

14. DIGITAL MOCK-UP

15. FONT
• MAST HEAD = DIRTY EGO
• COVERLINE FONT = MONACO
• DOUBLE PAGE SPREAD = Arial
-I have chosen to do 'THATS A RAP', I it's an engaging and
slightly amusing, it also reflects the magazines context as it
simply rapping up the genre. T
-he font i have chosen is 'dirty ego' as it is appealing and
practical, the font gives off an unfinished and broken look,
reflecting that rap is not too serious , creative and
continuesly thriving.
- the colour of the font is going to be a dark red, as that
colour ascostiates with courage, leadership etc, which
describe my chosen genre snd the artists within as each
artist have strong beliefs and thoughts they express.

16. COLOUR SCHEME
• Red is the color of extremes. It’s the color
of passionate love, violence, danger, anger,
and adventure.
• The darker tones create a more sophisticated, classic and
serious vibe. The darker shades evokes power, luxury,
elegance, but can also reflect professionalism, neutrality
and simplicity. It's bold, powerful and is often used to
evoke mystery.

17. THANK YOU
FOR LISTENING
- Ruby Stratton