Pitch

1. Herts hip hop
The ins and outs of Herts Hip Hop magazine!

2. Purpose
The purpose of our magazine.
The purpose of the magazine is a mix of inform
and entertain with the emphasis on
entertainment.
This will be achieved by having fun and
engaging content like celebrity Q&A sessions.
Give a platform to those who may have not had
it before.
Will notify and encourage people to go to music
events and festivals.

3. Competition
• The competition for this magazine will
be other similar modern hip hop
magazines.
• There is a need for this type of magazine
in the UK with there being no targeted
and dedicated magazine to just Hip
hop.
• This is key as the scalability of the
magazine outside of Hertfordshire is
huge.
• The two main competitors are:
• Hip hop Weekly, first released in
2006 with it being based in Atlanta.
• The source magazine, based in
America with it releasing in 1988.

4. Form and genre
The font that I will use is “a black lives”
This is a classy font that will link with the genre
and theme of the magazine that is a premium
product.

5. Target
audience
Our target audience is your average
person.
The most common groups:
ages 18-35
more women than men at a 55/45 split

6. Content
As for content in the magazine
this will range but while
always trying to stay relevant
to the reader. A list of this
content will be below-
-Events (festivals/shows)
-Entertainment
-Future of music in
Hertfordshire
-Quotes and interviews from
the top artists
-classy product customers
believe its premium

7. Resources and
personnel
• Personnel:
• Photographer
• Editor
• Social media manager
• Stylist
• Image editor
Resources:
Publisher
Printing company to print
magazine
Lenses, Sd card, Tripod, card reader
Desktop publishing software e.g.
quark

8. Distribution
and marketing
Distribution will take place in
a number of places:
Supermarkets
Boutique stores
At the price of £6.99.
Marketing:
Social media profiles
strong website

9. Now a look at
my sketch's
Mainmast head.
Bold but classy font.
Picture will draw people in as they know the celebrity.

10. Questions?