- The document outlines plans for a new music magazine called "Wrapped Up" focused on rap music and its various subgenres. - Each monthly issue will highlight a different rap subgenre like grime, hip hop, or gangsta rap. The November issue will focus on grime. - The magazine will include interviews, images, music criticism, and fashion trends to showcase the music and culture of rap. It will have a price of £2.50 for printed copies and £1.50 for online copies.

2. Wrapped up:
• Catchy
• Has connotations of rap
• Clue is in the name
• Able to tell what the focus is by the name
• Has a positive implication
• Implication of rap
Wrapped up2

3. 3
• Different sub genres of rap being showcased in every monthly edition
• November’s edition being about ‘rap’
• Rap is known as a minimalist and one tone genre, we want to change this
• Make clear about the sub genres in the genre of rap and more to it
• Inform and highlight different types of sub genres in every monthly edition all
linking into rap
• A sub theme in the magazine is also the change in fashion in the genres of North
London music magazine
Purpose:
Wrapped up

4. Form:
• Interviews, layout conventions, music criticism and images
• There will be many images of the genre of rap as well as all the sub
genres linking into this to show the similarities and comparisons
• Two interview’s from two different view points to highlight the contrast
between one another
• sub genres: grime, hip hop and gangsta rap
4 Wrapped up

5. Genre:
• Vocal technique
• Emphasis rhythm and individual
expression
• Not just music but also the artist
and fashion trends
• Shows how the world and role
models are changing
• Rap is a culture in it’s self, has a
distinct fashion trend, it has its
own behaviours/words/social
codes which people might not
understand
5 Wrapped up

6. Price:
• Original hard copy=£2.50, as this is a new type of magazine therefore cannot
be too cheap
• Online copy=£1.50, less money persuading people to buy it more than the
hard copy
• Online copy is to give the impression of saving the environment (positive
impression to the public)
• Once sales are up more there will be more online copies and less printed
copies will take place
• By subscribing to the online copy alerts/notifications will alert you with
information about the concerts.
• New singles released by the popular artists, and first hearing about concerts
• Backstage passes
Wrapped up

7. Link to North London:
• The different sub genres of Rap will only be focusing in North London no
where else
• In every monthly edition there will be a specific link such as winning
free tickets to concerts that are popular in North London focusing on
North London music
Wrapped up

8. Competition:
8
The competition for the magazine is XXL, Mojo Magazine and The Source
Wrapped up

9. Primary Target Audience:
• The main target audience is young
adults aged 16-22
• This music is more relevant to the age
not the genre, race or ethnicity as many
backgrounds listen to it
• 16-22 year olds are in the experimental
and trail phase listening to new music
• NRS social grade of B and C1 therefore
middle or working class would be
listening to this
9
Wrapped up

10. Secondary Target Audience:
• Would be young adults interested in
change and fashion 25-35 descending
into their adulthood
• Wanting to stay up to date and youthful
with what is on trend
• These 25-35 year olds will have the
NRS social grade of B as there from a
middle class group
• Would have an interest in many genres
not just rap as they are interested in the
diversity of music
10
Wrapped up

11. Unique Selling Point
• North London there are a limited number of magazines which are changing
their focus every month
• If subscribed to this magazine, free tickets are available to some customers
for rap based concerts which would keep them interested in this magazine
• They would be the first to find out about the concert to receive the
opportunity for the best tickets
Wrapped up

12. Resources and personnel:
12
• Computer
• Camera
• Tripod
• Camera Lense
• Editing Software
• Printer
• Backdrop
• Money
Wrapped up
• Models for the front cover
• The designers
• The writers
• Photographers
• Editors

13. Marketing Methods:
• Printing and handing out flyer’s around various rap genre related concerts would
interest the readers as they now know the magazine is similar to their previous
concert
• Handed out at youth clubs as the primary audience is 16-22 year olds so therefore
would create publicity
• As well as paid media advertising as they would mainly be on the phones and
online especially on snap chat and instagram as they are the most popular
nowadays.
13 Wrapped up

14. Distribution:
• Selling copies of the monthly magazine in
up and coming clothes shops which
emphasises the vibrant music scene
developing
• As well as selling these copies in student
unions, colleges, schools in North London
addressing the primary target audience
• Distributing an e-magazine
14 Wrapped up

15. Advertising, Sponsors and Marketing
• The main sponsors for this magazine would be air-
pods as well Starbucks
• High end/ popular products therefore grabbing
peoples attention towards the magazine
• AirPods link into the concept of music and have
connotations of something modern
• As well as Starbucks being a popular everyday
brand for some people
Wrapped up

16. Colour Scheme:
• Red, green, black and yellow
scattered around the page
• With black being used on the
majority of the pages to create a
strong contrast
• The red and green being bright
grabbing peoples attention which
has connotations of rap
• I’m trying to create a noticeable
and striking magazine which
would link into every sub genre
being used in ever months
edition
16 Wrapped up

17. Mood Board:
Wrapped up17

18. Font Styles:
• Futura, Geneva, Sign Painter
• Stand out and attract people’s attention which links into
the genre of rap as is known as a loud and booming
genre
Wrapped up
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Wrapped up

19. H

20. Wrapped up wrapped up wrapped up wrapped up
Printed Copy=£2.50
Online Copy=£1.50
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North London
Based Magazine
Wrapped UP
Free
Tickets
Concert
Updates
Backstage
Passes
Digital
FlatPlans:
Wrapped
up
Changing sub
genres focus every month
November edition focusing on
grime

21. Thank you for listening
Any questions?