1. Aims and objectives
• My aim is to produce an artist based magazine for the
younger generations.
• It will include modern genres such as EDM, Rap, House
and Grime.
• My goal is to to help people find the best artists for genres
they are interested in.
• The magazine will also be promoting new, unrecognized
and upcoming artists by advertising
their new albums and songs.
2. Target audience
• The primary target audience for My magazine
is 16 to 25 years old.
• I am targeting all races and all genders as our
magazine will be aimed at four main genres
rather than just one.
• The primary Target audience will be within the
B to D in the demographic class scale
• The secondary target audience will be people
who do not often listen
to music or buy magazines
often as my magazine can
be useful to most youths
3. My magazine will contain many genres.
The genres will be modern music listen to by
youths and young adults
Genres featured will be rap, EDM, House and
grime.
Therefore I will have a wide target audience
increasing the sales.
Genre
4. Content
• My magazine will include lots of the most popular
Artists for genres listened to in North London.
• promoting new artists with their new songs.
• It will include exclusive interviews with different artists
• listings of gigs and performances with mentioned artists
so our readers can see them live.
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5. Content and USPs
• Links on the website to reliable places customers can
purchase tickets to events
•section called 'behind the lyrics' sponsored by Spotify
where a song is picked and lyrics are discussed as well as
the meaning behind the song lyrics.
•The magazine will also have a QR code that readers can
scan and vote for the best artists within each genre to be
featured in the next issue.
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6. Price
• A new issue will come out every month
• online website accessible from a QR code
• An issue of our magazine will cost £2.50
• An annual subscription will cost £25 rather than £30 if
payed for every two weeks.
so it is widely affordable to our younger audience who do not have
a sustainable income or for somebody paying off student loans.
7. Distribution and advertisement
• I am going to promote our magazine by buying ads
on Instagram and Snapchat to target our age range
• Social media ads can be shown to people within a
selected area, such as North London
• contact popular influences from North London and
pay them to promote our magazine online
• Offering leaflets and putting up posters in collages in
North London
8. Resources and employees
I also need a journalist, photographer, editor, interviewer, maintenance team and an
accountant.
I will need an office with high end computers able to run software I will need such as
Photoshop Lightroom word
I need equipment including:
lenses SD cards cameras lighting equipment Tripod
9. Mood board
This moodboard will give me inspiration for my magazine by giving
examples of fonts, colours and designs the target audience enjoys.
10. Colour scheme
My double page spread is focused grime and drill
So I am going with a moody colour scheme using
Red, White, Grey and Black
From this moodboard I can tell the colours
black, white and grey
appeal to the younger generation and we
would also like a hint of colour, for this front
page I will use Blue
Front page
Double page spread
11. Fonts, Texts, Typefaces and Titles
Font one - This font interlinks all the genres
my magazine is for so it is a good match to
use for my masthead.
Font two - I will use this font for the main
bodies of text as it is very common and easy
to read.
Font three - This font can be used for the
puffs and headlines as it is tricky to read
within large bodies.
My title will be 'Mashup' I found this fitting as my magazine showcases more than one
genre within one magazine. I am going to have the title printed with the text 'Modern
sans serif 7' from dafont.com as it fits in with that modern look and links to the
electronic genre well.
12. Competition
Rap magazine in competition - ’I am hip-hop’
a London based hip-hop and rap magazine
magazine in competition -
Time out London magazine includes
grime, their USPs are very compelling
such as having the only interview
with ‘Skepta’
House magazine in competition – ‘Stamp The Wax’
Stamp the wax is an online based magazine.
13. Sketches and layout
My magazine is designed to look modern
and up to date with the latest trends.
I have designed it to look appealing
to 16 to 25 year olds by using
phones on the front page.
The big music fans should be attracted
by the music visualizer styled puffs on
the front page.
