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Flyers, posters, booklets
and brochures
Other information pieces
1. Flyers
2. Posters
3. Booklets
4. Brochures
1. Flyers
► Flyers are a quick way to disseminate information,
even to large audiences cheaply.
► A flyer is typically a single sheet of paper, usually letter
sized, printed on both sides. They are distributed flat
because most common form of flyer dissemination is
by hand.
► It is usually laid out like good print ads or sometimes
depending on the amount of information needed a
newsletter.
Example of flyers
2. Posters
► The only real difference between posters and flyers are
size and cost. Posters are expensive because they are
larger from 11 by 17 inches to several feet. They are also
mostly printed in color.
► The most common use of for posters is announcements.
They have been use to announce the open of plays,
movies, galleries and other special events.
Example of posters (black panther)
3. Booklets and hybrids
► Booklets are produced for several reasons.
Usually the subject is too lengthy to fit a
brochure yet a print publication is needed.
4. Brochures
► Like newsletters brochures are usually written by
the same person in many non profit
organizations or small businesses.
► Most brochures are used to arouse interest,
answer questions and provide sources of further
information.
► Brochures usually are formed of a single piece
of paper folded one or more times. The folded
brochure is usually pocket size.
Planning your brochure: 1. determine
how your message will be presented
► Before you begin to write, you need to plan your
brochure and determine exactly what your
message is and how it can be best presented.
► Who is your target audience?
► Are you trying to inform or persuade?
► Is your brochure the best medium for your message?
Planning your brochure: 2. Determine
format
► Determine a format (the way that you will
arrange your brochure). Pick a format that is
suitable for Most common brochure formats
include:-
►Frequently asked questions ( FAQs)
►Problem-solution
►Narrative
Planning brochure: Positioning
► Positioning refers to placing your piece in
context as either some part of large or whole or
as a standout from other pieces.
► If your brochure is a stand-alone piece, it will
need to be fairly complete and longer.
► If your brochure is part of a larger program, the
writing style will need to mimic the package.
Planning the brochure: Decide on
length
► Make the information in the brochure as short
as possible. Since it will be edited a number of
times, it is important to provide extra
information.
► Leave enough white space for aesthetic value,
type size considerations or cost considerations
Fitting it all together
► Brochures are designated by how many folds
they have. A sheet with two creases, has six
panels-three on one side and three on the
other.
► Each panel may stand alone ( present a
complete idea) or may be part of a larger
context revealed as the panels unfold.
Fitting it all together
► First establish where the front panel is and where the
final panel is.
► The first panel need not contain any information,
but it should serve as an eye catcher that draws the
reader inside.
► The first panel or front cover should employ a hook
such as a beautiful picture or an intriguing question
or statement
Example
Summary/conclusion
1. Prepare a brochure for your media kit.

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Flyers, posters, booklets and brochures-3 (6).pptx

  • 2. Other information pieces 1. Flyers 2. Posters 3. Booklets 4. Brochures
  • 3. 1. Flyers ► Flyers are a quick way to disseminate information, even to large audiences cheaply. ► A flyer is typically a single sheet of paper, usually letter sized, printed on both sides. They are distributed flat because most common form of flyer dissemination is by hand. ► It is usually laid out like good print ads or sometimes depending on the amount of information needed a newsletter.
  • 5. 2. Posters ► The only real difference between posters and flyers are size and cost. Posters are expensive because they are larger from 11 by 17 inches to several feet. They are also mostly printed in color. ► The most common use of for posters is announcements. They have been use to announce the open of plays, movies, galleries and other special events.
  • 6. Example of posters (black panther)
  • 7. 3. Booklets and hybrids ► Booklets are produced for several reasons. Usually the subject is too lengthy to fit a brochure yet a print publication is needed.
  • 8. 4. Brochures ► Like newsletters brochures are usually written by the same person in many non profit organizations or small businesses. ► Most brochures are used to arouse interest, answer questions and provide sources of further information. ► Brochures usually are formed of a single piece of paper folded one or more times. The folded brochure is usually pocket size.
  • 9. Planning your brochure: 1. determine how your message will be presented ► Before you begin to write, you need to plan your brochure and determine exactly what your message is and how it can be best presented. ► Who is your target audience? ► Are you trying to inform or persuade? ► Is your brochure the best medium for your message?
  • 10. Planning your brochure: 2. Determine format ► Determine a format (the way that you will arrange your brochure). Pick a format that is suitable for Most common brochure formats include:- ►Frequently asked questions ( FAQs) ►Problem-solution ►Narrative
  • 11. Planning brochure: Positioning ► Positioning refers to placing your piece in context as either some part of large or whole or as a standout from other pieces. ► If your brochure is a stand-alone piece, it will need to be fairly complete and longer. ► If your brochure is part of a larger program, the writing style will need to mimic the package.
  • 12. Planning the brochure: Decide on length ► Make the information in the brochure as short as possible. Since it will be edited a number of times, it is important to provide extra information. ► Leave enough white space for aesthetic value, type size considerations or cost considerations
  • 13. Fitting it all together ► Brochures are designated by how many folds they have. A sheet with two creases, has six panels-three on one side and three on the other. ► Each panel may stand alone ( present a complete idea) or may be part of a larger context revealed as the panels unfold.
  • 14. Fitting it all together ► First establish where the front panel is and where the final panel is. ► The first panel need not contain any information, but it should serve as an eye catcher that draws the reader inside. ► The first panel or front cover should employ a hook such as a beautiful picture or an intriguing question or statement
  • 16. Summary/conclusion 1. Prepare a brochure for your media kit.