Public Relations Tools

1. Flyers, posters, booklets
and brochures

2. Other information pieces
1. Flyers
2. Posters
3. Booklets
4. Brochures

3. 1. Flyers
► Flyers are a quick way to disseminate information,
even to large audiences cheaply.
► A flyer is typically a single sheet of paper, usually letter
sized, printed on both sides. They are distributed flat
because most common form of flyer dissemination is
by hand.
► It is usually laid out like good print ads or sometimes
depending on the amount of information needed a
newsletter.

4. Example of flyers

5. 2. Posters
► The only real difference between posters and flyers are
size and cost. Posters are expensive because they are
larger from 11 by 17 inches to several feet. They are also
mostly printed in color.
► The most common use of for posters is announcements.
They have been use to announce the open of plays,
movies, galleries and other special events.

6. Example of posters (black panther)

7. 3. Booklets and hybrids
► Booklets are produced for several reasons.
Usually the subject is too lengthy to fit a
brochure yet a print publication is needed.

8. 4. Brochures
► Like newsletters brochures are usually written by
the same person in many non profit
organizations or small businesses.
► Most brochures are used to arouse interest,
answer questions and provide sources of further
information.
► Brochures usually are formed of a single piece
of paper folded one or more times. The folded
brochure is usually pocket size.

9. Planning your brochure: 1. determine
how your message will be presented
► Before you begin to write, you need to plan your
brochure and determine exactly what your
message is and how it can be best presented.
► Who is your target audience?
► Are you trying to inform or persuade?
► Is your brochure the best medium for your message?

10. Planning your brochure: 2. Determine
format
► Determine a format (the way that you will
arrange your brochure). Pick a format that is
suitable for Most common brochure formats
include:-
►Frequently asked questions ( FAQs)
►Problem-solution
►Narrative

11. Planning brochure: Positioning
► Positioning refers to placing your piece in
context as either some part of large or whole or
as a standout from other pieces.
► If your brochure is a stand-alone piece, it will
need to be fairly complete and longer.
► If your brochure is part of a larger program, the
writing style will need to mimic the package.

12. Planning the brochure: Decide on
length
► Make the information in the brochure as short
as possible. Since it will be edited a number of
times, it is important to provide extra
information.
► Leave enough white space for aesthetic value,
type size considerations or cost considerations

13. Fitting it all together
► Brochures are designated by how many folds
they have. A sheet with two creases, has six
panels-three on one side and three on the
other.
► Each panel may stand alone ( present a
complete idea) or may be part of a larger
context revealed as the panels unfold.

14. Fitting it all together
► First establish where the front panel is and where the
final panel is.
► The first panel need not contain any information,
but it should serve as an eye catcher that draws the
reader inside.
► The first panel or front cover should employ a hook
such as a beautiful picture or an intriguing question
or statement

15. Example

16. Summary/conclusion
1. Prepare a brochure for your media kit.