2. Rock On! will be a Rock based magazine specifically focused
around North London. The Magazine will be released both an
Online version and Print Copy issuing new releases every
month.
Providing entertainment and Content for the ages of 16-20. The
magazine aims to provide Maximum entertainment and
satisfaction from the genre of Rock and all the music that comes
with it from within North London.
Rock On!
3. THE GENRE
The genre I have chosen for my
magazine is Rock Music. I have
chosen this genre as it is a well
established genre used in North
London in areas such as Camden.
Areas like this hold music venues
such as KOKO which are based
around Rock Music.
4. THE AIM
. To become one of the most successful Rock Magazines
based in North London. To inform readers about
upcoming Rock Artists and music.
. I can do this by conducting research on the age
demographic of the magazine readers to help
understand what will appeal to the majority.
6. TARGET AUDIENCE
Primary: 16-20, male and female
Secondary: 20-30, male and female
Social Class rating: A-E
• Rock can be spread across all classes
7. FONTS, TEXTS, TYPEFACES AND TITLES
Arial
The first font being used will be for my main headline title. This font is
called HolyFont and is a good representation of a rock genre due to
its roughness and unique scratchiness. Using this font will allow me
to connote to the genre of Rock.
The font being presented here is the American Captain font. This font
stands very well out and will be used for straplines and cover lines to
attract my audience/reader to the magazine.
The font Arial is going to be used for my DP spread interview as it is a
neat font and easy to read.
Rock On!
8. THE PRICE
.The Price of the magazine will be roughly £3.50 The online copy of the
magazine will only be accessible by purchasing the Hard copy of the
magazine first and using a QR code given in the magazine.
.We will also be selling a subscription based version of the magazine
monthly for a discounted price of from £3.50 monthly non subscription
to £2.50
9. COLOUR SCHEME
• The colour scheme for my magazine will be a
use of 4 main colours for my magazine front
cover and DP spread of red, white, grey and
black. These 4 main colours help to create a
slick edgy and serious background for the
magazine.
• Inspired by my moodboard
10. CONTENT AND FORM
.Focused on Rock Artists and Rock music.
Double page spread will be an Interview/Q&A
with the artist. (Laid out in columns)
. Use competitors content to improve my own
• There'll be around 80 pages in the magazine
and due to my price being £3.50
• I will need to use an affordable quality
paper such as glossy paper.
12. COMPETITORS
Kerrang! Is a Rock
magazine who
focuses on older
Rock, as we can see
in both of these
magazines Green
Day is the main
cover line.
NME is a hard rock
using vibrant colors
such as blue white
and red
Clash Is a classical Rock
meaning the music is much
more soft and relaxed
hence the soft vibrancy
from yellow to black
and white.
14. MARKETING
. Give out leaflets ( Sponsors with venues)
. QR Code for online download
. Below the line advertising (Natural Advertisement overtime)
. Giveaway tickets USP – Advertisements online
15. DISTRIBUTION
•Selling in Camden market
•After a week or two start selling
in record shops etc
•Using social media as a source
of distribution of the online
copy to promote
17. ADVERTISEMENT
• Creating partnerships with rock venues based in Camden town
• Gives me access to the artists being shown to promote their work in
my magazine
• Will be able to advertise my magazine online using these artists for
my social media page as well as to link my USP
