The document outlines plans for a new music magazine called "Wrapped Up" focusing on rap music and its subgenres in North London. It will feature interviews, images, and articles highlighting different rap subgenres each month. The magazine will be sold in both print and online formats for £2.50 and £1.50 respectively. The target audience is those aged 16-22 interested in music trends. Marketing will involve distributing flyers at concerts and colleges in North London as well as social media advertising.

2. Wrapped up:
• Catchy
• Has connotations of rap
• Clue is in the name
• Able to tell what the focus is by the name
• Has a positive implication
• Implication of rap
Wrapped up2

3. 3
• Different sub genres of rap being showcased in every monthly edition
• November’s edition being about ‘rap’
• Rap is known as a minimalist and one tone genre, we want to change this
• Make clear about the sub genres in the genre of rap and more to it
• Inform and highlight different types of sub genres in every monthly edition all linking into rap
• A sub theme in the magazine is also the change in fashion in the genres of North London music
magazine
Purpose:
Wrapped up

4. Form:
• Interviews, layout conventions and images
• There will be many images of the genre of rap as well as all the sub genres
linking into this to show the differences and comparisons
• Two interview’s from two different views to show the contrast between one
another
• sub genres: grime, hip hop and American rap
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5. Price:
• Original hard copy=£2.50, as this is a new type of magazine therefore can be cheap
• Online copy=£1.50, less money persuading people to buy it more than the hard copy
• Online copy is to give the impression of saving the environment (positive impression to
the public)
• Once sales are up more online copies and less printed copies will take place
• By subscribing to the online copy alerts/notifications will alert you with information
about the concerts.
• New singles released by the popular artists, and first hearing about concerts
• Backstage passes
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6. Link to North London:
• The different sub genres of Rap will only be focusing in North London no where
else
• In every monthly edition there will be a specific link such as winning free tickets to
concerts that are popular in North London focusing on North London music
Wrapped up

7. Competition:
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The competition for the
magazine is XXL, Mojo
Magazine and Rap-Up
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8. Primary Target Audience:
• The main target audience is young
adults aged 16-22
• This music is more relevant to the age
not the genre, race or ethnicity as
many backgrounds listen to it
• 16-22 year olds are in the experimental
and trail phase listening new things
• NRS social grade of B and C1
therefore middle or working class
would be listening to this
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9. Secondary Target Audience:
• Would be young adults interested in
change and fashion 25-35 descending
into their adulthood
• Wanting to stay up to date and youthful
with what is on trend
• These 18-35 year olds will have the
NRS social grade of B as there from a
middle class group
• Would have an interest in many genres
not just rap as they are interested in
the diversity of music
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10. Unique Selling Point
• North London there are no magazines which are changing their focus every month
• If subscribed to this magazine, free tickets are available to some customers for rap
based concerts which would keep them interested in this magazine
• They would be the first to find out about the concert to receive the opportunity for the
best tickets
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11. Resources and personnel:
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• Computer
• Camera
• Tripod
• Camera Lense
• Editing Software
• Printer
• Backdrop
• Money
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• Models for the front cover
• The designers
• The writers
• Photographers
• Editors

12. Marketing Methods:
• Printing and handing out flyer’s around various rap genre related concerts would interest the
readers as they now know the magazine is similar to their previous concert
• Handed out at youth clubs as the primary audience is 15-18 year olds so therefore would
create publicity
• As well as paid media advertising as they would mainly be on the phones and online
especially on snap chat and instagram as they are the most popular nowadays.
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13. Distribution:
• Selling copies of the monthly magazine in up and
coming clothes shops which emphasis the vibrant
music scene developing
• As well as selling these copies in student unions,
colleges, schools in North London addressing the
primary target audience
• Distributing an e-magazine
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14. Advertising, Sponsors and Marketing
• The main sponsors for this magazine would be air-pods
as well Starbucks
• High end/ popular product therefore grabs peoples
attention towards the magazine
• AirPods link into the concept of music and have
connotations of something modern
• Has the impression of the magazine being modern
• As well as Starbucks being a popular everyday necessity
for some people
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15. Colour Scheme:
• Red, green, black and yellow
scattered around the page
• With black being used on the majority
of the pages to create a strong
contrast
• The red and green being bright
grabbing peoples attention which has
connotations of rap
• I’m trying to create a noticeable and
striking magazine which would link into
every sub genre being used in ever
months edition
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16. Mood Board:
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17. Font Styles:
• Futura, Geneva, Sign Painter
• Stand out and attract people’s attention which links into the
genre of rap as is known as a loud and booming genre
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18. H

19. Wrapped up wrapped up wrapped up wrapped up
Wrapped up wrapped up wrapped up wrapped up
Printed Copy=£2.50
Online Copy=£1.50
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North London
Based Magazine
Wrapped UP
Free
Tickets
Concert
Updates
Backstage
Passes
Digital FlatPlans:
Wrapped
up
Changing sub
genres focus every month
November edition focusing on