The document outlines plans for a new magazine called "Wrapped Up" that will focus on different subgenres of rap music each month. It will include interviews, photos, and information on new artists, songs, and concerts. The target audience is youth aged 16-22 interested in rap and fashion trends. It will be distributed in North London and advertised at concerts and youth centers to promote the magazine and rap scene in the local area.

1. wRAPped Up By Yael Bradman

2. Wrapped up:
• Catchy
• Has connotations of rap
• Clue is in the name
• Able to tell what the focus is by the name
• Has a positive implication
• Implication of rap
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3. 3
• Different sub genres of rap being showcased in every monthly edition
• November’s edition being about ‘rap’
• Rap is known as a minimalist and one tone genre, we want to change this
• Make clear about the sub genres in the genre of rap and more to it
• Inform and highlight different types of sub genres in every monthly edition all
linking into rap
• A sub theme in the magazine is also the change in fashion in the genres of North
London music magazine
Purpose:
Wrapped up

4. Form:
• Interviews, layout conventions and images
• There will be many images of the genre of rap as well as all the sub
genres linking into this to show the differences and comparisons
• Two interview’s from two different views to show the contrast between
one another
• sub genres: grime, hip hop and American rap
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5. Genre:
• Vocal technique
• Emphasis rhythm and individual
expression
• Not just music but also the artist
and fashion trends
• Shows how the world and role
models are changing
• Rap is a culture in it’s self, has a
distinct fashion trend, it has its
own behaviours/words/social
codes which people might not
understand
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6. Price:
• Original hard copy=£2.50, as this is a new type of magazine therefore can be
cheap
• Online copy=£1.50, less money persuading people to buy it more than the
hard copy
• Online copy is to give the impression of saving the environment (positive
impression to the public)
• Once sales are up more online copies and less printed copies will take place
• By subscribing to the online copy alerts/notifications will alert you with
information about the concerts.
• New singles released by the popular artists, and first hearing about concerts
• Backstage passes
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7. Link to North London:
• The different sub genres of Rap will only be focusing in North London no
where else
• In every monthly edition there will be a specific link such as winning
free tickets to concerts that are popular in North London focusing on
North London music
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8. Competition:
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The competition for the
magazine is XXL, Mojo
Magazine and Rap-Up
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9. Primary Target Audience:
• The main target audience is young
adults aged 16-22
• This music is more relevant to the
age not the genre, race or
ethnicity as many backgrounds
listen to it
• 15 to 18 year olds are in the
experimental and trail phase
listening new things
• NRS social grade of B and C1
therefore middle or working class
would be listening to this
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10. Secondary Target Audience:
• Would be young adults interested
in change and fashion 25-35
descending into their adulthood
• Wanting to stay up to date and
youthful with what is on trend
• These 18-35 year olds will have
the NRS social grade of B as there
from a middle class group
• Would have an interest in many
genres not just rap as they are
interested in the diversity of music
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11. Unique Selling Point
• North London there are no magazines which are changing their focus
every month
• If subscribed to this magazine, free tickets are available to some customers
for rap based concerts which would keep them interested in this magazine
• They would be the first to find out about the concert to receive the
opportunity for the best tickets
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12. Resources and Personnel:
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Resources:
• Computer
• Camera
• Tripod
• Camera Lense
• Editing Software
• Printer
• Backdrop
• Money
Personnel:
• Models for the front cover
• The designers
• The writers
• Photographers
• Editors
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13. Marketing Methods:
• Printing and handing out flyer’s around various rap genre related concerts would
interest the readers as they now know the magazine is similar to their previous
concert
• Handed out at youth clubs as the primary audience is 15-18 year olds so therefore
would create publicity
• As well as paid media advertising as they would mainly be on the phones and
online especially on snap chat and instagram as they are the most popular
nowadays.
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14. Distribution:
• Selling copies of the monthly magazine in up
and coming clothes shops which emphasis
the vibrant music scene developing
• As well as selling these copies in student
unions, colleges, schools in North London
addressing the primary target audience
• Distributing an e-magazine
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15. Advertising, Sponsors and Marketing
• The main sponsors for this magazine would be air-
pods as well Starbucks
• High end/ popular product therefore grabs peoples
attention towards the magazine
• AirPods link into the concept of music and have
connotations of something modern
• Has the impression of the magazine being modern
• As well as Starbucks being a popular everyday
necessity for some people

16. Colour Scheme:
• Red, green, black and yellow
scattered around the page
• With black being used on the
majority of the pages to create a
strong contrast
• The red and green being bright
grabbing peoples attention which
has connotations of rap
• I’m trying to create a noticeable
and striking magazine which
would link into every sub genre
being used in ever months
edition
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17. Mood Board:
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18. Font Styles:
• Futura, Geneva, Sign Painter
• Stand out and attract people’s attention which links into
the genre of rap as is known as a loud and booming
genre
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