2. Purpose
•Genre based - RAP
•Inform and entertain my readers on the
latest and greatest news about rap music.
•Q&A’s – To provide entertainment
•Articles – To inform and promote
3. •80 – 100 pages
•Print and online version (website)
www.rapstar.co.uk
•An online version more environmentally
aware
4. Price
•My magazine will be priced at £3.50
•Very affordable for my target
audience
•My magazine will be distributed
monthly
5. Content
• Q&As
• Exclusive interviews
• Inside scoops on other artists
• The success of the genre and general information about the
genre itself.
• scannable links to snapchat, Instagram, twitter
• link to our website.
• A scannable QR code
• posters
6. Target audience
• primary target audience will be both genders (male and female)
• Aimed at the ages between 14-26
• Any racial and ethnic group can listen to this music and enjoy my
magazine
• I will target groups of the working class
• Secondary target audience 26 and over
• However to reach older audiences who might not be on social media
or find easy to reach online, print copies will be available in shops.
7. Resources and personnel
Resources
• A digital camera
• A tripod and different type of lenses
• photo shoot equipment such as lighting, back drop.
• A computer in order to edit photos
• Word to edit my article
Personnel
• camera man to take the pictures
• An editor
• Somebody to set up the venue we'll shoot at
• Models (the artist)
• Hair and makeup artist and costume for the model
• A writer to edit my article
• publisher once my magazine is finished
8. Distribution and marketing methods
• Synergy will be a vital part of my magazine
• I will do this by collabing with popular brands such as JD
• Social media is extremely popular amongst my target
audience
• To market to my secondary audience we could use billboards
• For distribution a print copy will be available in shops and
supermarkets in North London, for readers who prefer a
physical copy
• Additionally our website is available
9. Title of magazine
• I have chosen example
1
• The harsh lines connote
to the harsh lyrics and
culture of rap music
• Examples 2 and 3 I feel
have a softer
connotations which isnt
the effect I want to
produce.
10. Font styles
• double page spread -
Arial
• I want my magazine
to have a feel of
modern, trendy and
relaxation so my font
won't be too serious
• For my masthead -
Stencilla
11. Competition
• As my magazine isn't well known there is competition on the
market
• Such as readers going for more well known rap magazine (XXL and
Hip Hop)
• This can be a huge threat as these magazines are sold everywhere
however my magazine is only sold in North London
• People outside of North London cant by it therefore there’s limited
sales.
• However XXL magazine is priced at £5.99, whilst my magazine is
£3.50 which comes at an advantage as my target audience are more
likely to buy my magazine as its more affordable
• My unique selling point is having a scannable QR code that takes
you over to Spotify this will hopefully stand out and attract readers
over to my magazine instead
12. Article ideas
• For my article I will include
• Q&A inside the interview with a chosen artist of the rap genre
• In this section I will ask: their opinion on other artists
• What got them into rap music
• Personnel information about them and their childhood
• Upcoming albums and performances
• On our online website there will be links that direct you straight to our social
media platforms. Enabling our readers to further enjoy our magazine and the
artists that feature
• If you buy a print copy we will provide a link to our website.
• There will be a scannable link to Spotify listening to the top 20 hits of rap music of
that year
• Giving readers a chance to listen to other artists, further exploring and enjoying
that genre.
