Rhymes is a magazine that focuses on the rap genre and specific rappers in North London. The objectives are to become the number one rap magazine in the UK and entertain and educate people interested in the rap industry. The magazine will be sold for £3 in select North London areas and online for £1.50 per issue. The target audience is those aged 18-24 interested in rap events. Marketing will focus on social media and the magazine aims to be environmentally friendly.