The document discusses different types of research used in a project. Primary research through questionnaires was useful to get others' opinions, while secondary research allowed copying existing professional work. Audience research through questionnaires and existing product research helped understand what the audience wants. However, quantitative research needs more participants, qualitative research can be misinterpreted, and market research was not fully understood. In summary, primary, secondary, and audience research were most helpful, while quantitative, qualitative, and market research need further improvement.

1. Research
Andrew Downes

2. Primary Research
• Where/how did you use this?
– Questionnaire
• Advantages
• I got other peoples opinions as to what my project
should be like
• Disadvantages
– The people could be doing it jokingly and might not have
given answers that I wanted or might just not have given a
plausible answer.

3. Secondary Research
• Where/how did you use this?
– Existing product research, client research, audience
research, market research, idea generation.
• Advantages
• You have the professionals or people who are
hopefully better than you at research doing it and
then allowing you to copy it over to what you are
doing.
• Disadvantages
– It could be done by practically anyone and so the numbers
and resources given could be completely wrong.

4. Quantitative Research
• Where/how did you use this?
– I haven’t even used this except for may be the
questionnaire/ survey
• Advantages
• Tells you exactly how many people have answered in
which way.
• Is heard to not understand
• Disadvantages
• Fine I need more people to get the results I desire.

5. Qualitative Research
• Where/how did you use this?
– Market research, questionnaire
• Advantages
• Market research areas and amount of sales
• Amount of people responding
• Disadvantages
– Hard to miss interperet

6. Audience Research
• Where/how did you use this?
– Audience research/ questionnaire, experiment and existing
product research.
• Advantages
• You get the advantage of seeing what they actually want
in the product and you also get to come up with your
own ideas of what you want your audience to be like
which is what most of the research is like now.
• Disadvantages
– You can get you r own predictions of what your audience is like
wrong and get it out to the wrong people.

7. Market Research
• Where/how did you use this?
– Mainly tells you who you need to aim at as an audience and it
also tells you how well you have done against other companies
in the past and it also tells you where your main audience live.
• Advantages
• Shows you who to aim at in broad sense it also shows
you where your main audience live
• Disadvantages
– I didn’t really know to much about what I was doing with it and
just searching up about other companies just didn’t feel as if it
would even be to important.

8. Summary
• 3 areas that worked
• Primary research
• Secondary Research
• Audience research
• 3 areas that need improvement
• Quantitative research
• Qualitative research
• Market research