This document discusses different types of research methods. It provides examples of where primary research involving surveys and secondary research on ghosts were used. Secondary research allows easy access to information but credibility may be compromised. Quantitative research with surveys provides audience opinions but they may be biased. Market research on competitors gives understanding of their strengths and weaknesses, but products change frequently. Overall, secondary research, audience research, and market research were most effective, while qualitative research, quantitative research, and primary research need improvement.

1. Research
Kyran

2. Primary Research
• Where/how did you use this?
• When I sent out a survey to people, with questions about the research I needed
information on – Irn-Bru demographics. Its primary research because I gathered
the evidence myself.
• Advantages
• Makes it more reliable as I know for sure that the information I gathered is correct
and wasn’t compromised.
• Disadvantages
• It takes extra time to draft up and gather

3. Secondary Research
• Where/how did you use this?
• I used this for pretty much all my projects to some extent, for the audio drama I
researched ghosts, due to my project having to be ghost related. This helped as
the ghost I ended up researching became a focal point in my script.
• Advantages
• Easily accessible, and has a lot of information
• Disadvantages
• The credibility is a little bit compromised as you didn’t do the research yourself

4. Quantitative Research
• Where/how did you use this?
• I used quantitative research on my primary research when I sent out a survey, one
question being what they think of the product
• Advantages
• Gives an idea on what the audience thinks of the product, can also give insight on
how to market to them.
• Disadvantages
• Changing opinions and biased answering affects the answers

5. Qualitative Research
• Where/how did you use this?
• By using secondary research to understand audience’s opinions
• Advantages
• Know the audience opinion
• Disadvantages
• Change in opinion

6. Audience Research
• Where/how did you use this?
• For Irn-Bru I used different websites and used primary research to gather up
audience research.
• Advantages
• Gives an understanding of what the audience likes and dislikes and how you can
market a product towards them
• Disadvantages
• Different, biased and changing opinions can make the research less credible and
usable

7. Market Research
• Where/how did you use this?
• I primarily used secondary research to gather up market research on competing
companies, like Coca-Cola etc.
• Advantages
• Better understanding of the competitor’s strengths and weaknesses in your chosen
area of research, for me it was marketing
• Disadvantages
• Products and their data frequently change, so getting a real answer can be difficult

8. Summary
• 3 areas that worked
• Secondary
• Audience
• Market
• 3 areas that need improvement
• Qualitative
• Quantitive
• Primary