2. TERMINOLOGY
• Circulation – this is the amount of copies of a print product that
have been distributed
• Hits – How many times a website has been visited
• Box Office Figures – The amount of money a film makes
• Ratings – How someone has rated something
• Sales – The amount of products sold
3. PRIMARY RESEARCH
• Definition – Primary research is research that you
carry out yourself
• Advantages – You can do your own research which
means you do not have to rely or be dependent on
others
• Disadvantages – It can be difficult to find people who
can answer the questions you have prepared
• Example – Examples of forms of primary research are
interviews, surveys/questionnaires and Vox Pops
4. SECONDARY RESEARCH
• Definition - Looking at and using research and
results that have been collected in the past
• Advantages - The research has already been
done which means all you have to do is read it
and apply it to whatever it is you need it for
• Disadvantages – The results may not be easy to
find and also you have to rely on how well others
have researched
• Example – Internet research and Library research
5. QUANTITATIVE RESEARCH
• Definition - Research that can be quantified
and then be put into percentages, numbers
and fractions.
• Advantages – An advantage of quantitive
research is that the results show the answers
and pattern of lots of people
• Disadvantages – The results are not in detail
and are often yea or no answers
• Example – Surveys/ questionaires
6. QUALITATIVE RESEARCH
• Definition – In depth data, finds out opinions,
beliefs and reasoning.
• Advantages – Answers and results are in more
detail meaning the feedback is more us
• Disadvantages - Less people are asked questions
and involved with the research, the quality of the
results depends on the skills of the researcher
and if they are doing the research properly
• Example – Focus groups and Vox pops
7. AUDIENCE RESEARCH
• Definition – This is the research of people who view a particular TV
show, movie or anything else
• Advantages – You can get to know your audience and what they want
or desire out of a certain product.
• Disadvantages – Every one has different opinions and expectations so it
is impossible to please everybody
• Example – An example of audience research is surveys and
questionnaires
8. MARKET RESEARCH
• Definition – Gathering information about consumer
needs and also their preferences
• Advantages – Doing this means you have knowledge
about a specific market before releasing anything so
they can ensure the product or service caters to a
customer needs and preferences
• Disadvantages – If they do not do enough research
or if its wrong then a company may make a product
which flops due to it not catering to a customers
needs
• Example – An example of a form of market research
is interviewing past and present customers
9. PRODUCTION RESEARCH
• Definition – This is the research of characteristics of a
product and it also helps businesses understand what it is
the customer really wants as well
• Advantages – An advantage of product research is that it
allows you to gain all the information about the
production of a product and also allows you to see what
the customer wants in the product itself
• Disadvantages – A disadvantage of product research is
that sometimes the results may be unreliable which could
mean the results may not be right
• Example – An example of this might be a survey sent to
customers or interviews with the customers.
10. TERMINOLOGY
• Objective – An aim or goal someone may set for them selves or
others to work toward and achieve
• Subjective – This is where someone's opinion may differ from
others due to personal preference and opinion
• Valid – If something is valid then it is legally or officially correct and
can be referred to or used if needed
• Reliable – If something is reliable then it means that you can rely on
it to perform well and consistently or it can be trusted with giving
out the correct information
11. HARVARD REFERENCING
Name of the film being researched; Harry Potter and the
philosophers stone
1. Rowling, JK. (2001) Harry Potter and the philosophers stone
2. Columbus C. (1997) Harry potter and the philosophers stone
3. Morrision A, (2015) Harry potter and the philosophers stone
review
https://www.empireonline.com/movies/harry-potter-
philosopher-stone/review/
