Linkbuilding 101 + Blended Search

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Presentation at SEMA 2010 on blended search and some beginner / intermediate link building ideas.

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Linkbuilding 101 + Blended Search

  1. 1. SEO & Link Building Wil Reynolds @wilreynolds
  2. 2. Lets agree to a couple of things
  3. 3. A # 3 ranking is better than a #13 ranking
  4. 4. 5,000 visitors from search is better than 500
  5. 5. Why are those statements totally FALSE!? (unless you are a publisher, maybe)
  6. 6. None track down to interaction / leads / sales
  7. 7. SEO is never about rankings it’s always about…
  8. 8. revenues
  9. 9. SEO Myth If I have a web site I have a chance to rank well
  10. 10. The #2 search engine
  11. 11. The #2 search engine
  12. 12. Videos in Google Search You need more than a website to win on search engines
  13. 13. A REAL YouTube Channel
  14. 14. A REAL YouTube Channel
  15. 15. Products in Google Search
  16. 16. Google Product Search Tips • Impacts value of your top ranking! • Optimize your feed, be thorough • Don’t break the rules (include rebate in pricing) • Track this separately from Google traffic • Upload feed every 30 days to stay fresh • Encourage reviews • Upload automatically via feed
  17. 17. What are you doing about these trends?
  18. 18. Developing content people care about…
  19. 19. Developing Content Ideas Google Wonderwheel
  20. 20. Developing Content Ideas Google Suggest
  21. 21. This is content that we KNOW People are seeking
  22. 22. Type in a few letters at a time Use Ubersuggest
  23. 23. http://suggest.thinkpragmatic.net/
  24. 24. http://suggest.thinkpragmatic.net/
  25. 25. Wouldn’t it be great to know your competitors most popular content?
  26. 26. You can with… Postrank.com
  27. 27. Developing Content Ideas
  28. 28. Lets talks about search and social
  29. 29. Google and Bing index every tweet and update
  30. 30. Friendfeed Myspace Twitter Facebook
  31. 31. The social graph impacts the link graph
  32. 32. Bing + Facebook *Searchenginewatch.com
  33. 33. Creepy?
  34. 34. Helpful?
  35. 35. Google’s not taking this lying down Oct 2009
  36. 36. Google’s Social Attempts *Searchenginewatch.com
  37. 37. 7 Social + Search Takeaways 1. New, don’t invest more than 5% of your time 2. Old tactics are all that works right now 3. Building a LOYAL following = asset 4. Asking for follows you on Twitter, facebook = bad 5. Google / Bing can see manipulation in social 6. Start following others, interacting w/ customers 7. Know what people want with keyword research
  38. 38. Link Building Basics
  39. 39. The easier the link is to attain the lower value it will have
  40. 40. Link Building the old easy way – Off theme reciprocal links – you link to me I link to you on my “links page 1 of 20” even though our sites are about two totally different things
  41. 41. Link Building the old easy way – Blog comments – even the do follow blogs (look up do follow blogs) • http://www.followlist.com/
  42. 42. Link Building the old easy way – Social media profiles - This could change in the future but it would be based on quality, interactions • Klout.com
  43. 43. Link Building the old easy way – Forum sig tags (Google is parsing up forum posts) – Digg submissions / stumbleupon / delicious – without a promotion strategy or KILLER content these will do NOTHING for you.
  44. 44. These tactics have… Limited Shelf Life
  45. 45. Link Building Tools
  46. 46. Press Releases Are your PR and SEO teams aligned? You get more from BOTH when the left hand knows what the right is doing. Optimizing press releases can drive significant traffic for weeks.
  47. 47. Where are my competitors getting links? www.cyclelicio.us/hubfinder/
  48. 48. Open Site Explorer (FREE) Look up any of your competitors strongest links
  49. 49. Compare metrics to others
  50. 50. Getting target anchor text is always a stand out
  51. 51. Find pages getting the most links
  52. 52. Testing team GREAT Asset! Community links
  53. 53. Contest Submission Sites sweepsadvantage.com contesthound.com freesamplesite.com contestblogger.com
  54. 54. Structure your contest to get the most links to your site Sponsors | Entry |Social
  55. 55. Startup Links www.crunchbase.com www.startupmeme.com www.killerstartups.com
  56. 56. Sponsor a site/group
  57. 57. Charities / Volunteer “in kind donations + keyword” “in kind donors + keyword” Volunteermatch.com
  58. 58. Anyone here using video to promote their business?
  59. 59. Find the sites embedding your video
  60. 60. YouTube Video Links
  61. 61. YouTube Embedded Links
  62. 62. Takeaways • Connect w/ audience (social) • Begin dialogue with sites in your niche • Be outstanding (linkworthy) –Testing team –Youtube channel
  63. 63. Questions
  64. 64. Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog

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