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Linkbuilding 101 + Blended Search



Presentation at SEMA 2010 on blended search and some beginner / intermediate link building ideas.

Presentation at SEMA 2010 on blended search and some beginner / intermediate link building ideas.



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Linkbuilding 101 + Blended Search Linkbuilding 101 + Blended Search Presentation Transcript

  • SEO & Link Building
    Wil Reynolds
  • Lets agree to a couple of things
  • A # 3 ranking is better than a #13 ranking
  • 5,000 visitors from search is better than 500
  • Why are those statements totally FALSE!?
    (unless you are a publisher, maybe)
  • None track down to
    interaction / leads / sales
  • SEO is never about rankings it’s always about…
  • revenues
  • SEO Myth
    If I have a web site I have a chance to rank well
  • The #2 search engine
  • The #2 search engine
  • Videos in Google Search
    You need more than a website to win on search engines
  • A REAL YouTube Channel
  • A REAL YouTube Channel
  • Products in Google Search
  • Google Product Search Tips
    Impacts value of your top ranking!
    Optimize your feed, be thorough
    Don’t break the rules (include rebate in pricing)
    Track this separately from Google traffic
    Upload feed every 30 days to stay fresh
    Encourage reviews
    Upload automatically via feed
  • What are you doing about these trends?
  • Developing content people care about…
  • Developing Content Ideas
    Google Wonderwheel
  • Developing Content Ideas
    Google Suggest
  • This is content that we KNOWPeople are seeking
  • Type in a few letters at a timeUse Ubersuggest
  • http://suggest.thinkpragmatic.net/
  • http://suggest.thinkpragmatic.net/
  • Wouldn’t it be great to know your competitors most popular content?
  • You can with…Postrank.com
  • Developing Content Ideas
  • Lets talks about search and social
  • Google and Bing index every tweet and update
  • Friendfeed
  • The social graph impacts the link graph
  • Bing + Facebook
  • Creepy?
  • Helpful?
  • Google’s not taking this lying downOct 2009
  • Google’s Social Attempts
  • 7 Social + Search Takeaways
    New, don’t invest more than 5% of your time
    Old tactics are all that works right now
    Building a LOYAL following = asset
    Asking for follows you on Twitter, facebook = bad
    Google / Bing can see manipulation in social
    Start following others, interacting w/ customers
    Know what people want with keyword research
  • Link Building Basics
  • The easier the link is to attain the lower value it will have
  • Link Building the old easy way
    Off theme reciprocal links – you link to me I link to you on my “links page 1 of 20” even though our sites are about two totally different things
  • Link Building the old easy way
    Blog comments – even the do follow blogs (look up do follow blogs)
  • Link Building the old easy way
    Social media profiles - This could change in the future but it would be based on quality, interactions
  • Link Building the old easy way
    Forum sig tags (Google is parsing up forum posts)
    Digg submissions / stumbleupon / delicious – without a promotion strategy or KILLER content these will do NOTHING for you.
  • These tactics have…
    Limited Shelf Life
  • Link Building Tools
  • Press Releases
    Are your PR and SEO teams aligned?
    You get more from BOTH when the left hand knows what the right is doing.
    Optimizing press releases can drive significant traffic for weeks.
  • Where are my competitors getting links?
  • Open Site Explorer (FREE)
    Look up any of your competitors strongest links
  • Compare metrics to others
  • Getting target anchor text is always a stand out
  • Find pages getting the most links
  • Testing team
    GREAT Asset!
    Community links
  • Contest Submission Sites
  • Structure your contest to get the most links to your site
    Sponsors | Entry |Social
  • Startup Links
  • Sponsor a site/group
  • Charities / Volunteer
    “in kind donations + keyword”
    “in kind donors + keyword”
  • Anyone here using video to promote their business?
  • Find the sites embedding your video
  • YouTube Video Links
  • YouTube Embedded Links
  • Takeaways
    Connect w/ audience (social)
    Begin dialogue with sites in your niche
    Be outstanding (linkworthy)
    Testing team
    Youtube channel
  • Questions
  • Why Can’t We Be Friends?