SEO for journalists

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Beginners guide to SEO for journalists.

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SEO for journalists

  1. 1. Journalists & SEO Chris Snider • chrissniderdesign.com
  2. 2. What would you do if you wanted to learn more about SEO?
  3. 3. You would go to....
  4. 4. In the month of May 2008, Google processed nearly 6.7 billion U.S. searches. This is equal to approximately 214 million searches a day. An increase of 38 million search queries a day since July 2007. Source: http://www.internetrix.net
  5. 5. Therefore: Search is a great way to drive traffic to your site.
  6. 6. What you see when you perform a search...
  7. 7. paid search results paid search results natural search results
  8. 8. • 5 search engines receive more than 90 percent of all search traffic • Google,Yahoo, MSN, AOL, Ask
  9. 9. Eyetrack and search...
  10. 10. How does SEO work? And how can it work for you?
  11. 11. Simplified SEO • Build a great site with great content • Find the right keywords • Get other quality sites to link to you
  12. 12. What are the elements of SEO?
  13. 13. title
  14. 14. title URL
  15. 15. title URL headlines
  16. 16. title URL headlines text
  17. 17. And also your source code...
  18. 18. And also your source code...
  19. 19. What Google shows...
  20. 20. What Google shows... title
  21. 21. What Google shows... title meta description
  22. 22. What Google shows... title meta description URL
  23. 23. But what if Google doesn’t know I exist?
  24. 24. You need to get Google to crawl your site One way to do that is to submit your blog to Google Search “submit site” or “submit blog” Or/and get other sites to link to your site. When their site is crawled, it will crawl your site.
  25. 25. How to know if your site is being crawled: Search cache:http://www.yoursite.com
  26. 26. How to improve your ranking
  27. 27. Figure out what words people should search to find your site. Remember: The goal is to be helpful to readers, not to trick them. Then: Research those words.
  28. 28. Why research? • To find words people actually search • To make sure you’re not trying to optimize a word you will never get ranked for
  29. 29. http://freekeywords.wordtracker.com/gtrends/
  30. 30. Warning: People don’t know how to use the internet!
  31. 31. What people search to find DesMoinesRegister.com
  32. 32. Therefore, be sure to optimize for the (possibly incorrect) words people will search.
  33. 33. Don’t use abbreviations People search des moines not D.M. People search Shawn Johnson not WDM gymnast Johnson
  34. 34. Write straightforward headlines Put the best info up high in your articles/posts
  35. 35. Use the keywords in your post
  36. 36. Try to get other credible sites/blogs to link to you. Best way to do that is to link to them.
  37. 37. Read other blogs - and comment on other blogs. Be sure to leave your URL when you comment.
  38. 38. Promote your best work on: • Digg • Delicious • Reddit • Newsvine • Facebook • Twitter • Other blogs Just don’t overdo it.
  39. 39. Occasionally dip into Google Trends to see what topics people are suddenly searching. If those topics are relevant to your site/blog, take advantage of that fact (and optimize appropriately)
  40. 40. Write articles/posts that people will want to link to. Look closely at your metrics to see what is popular.
  41. 41. Remember the Chris Brogan list...
  42. 42. link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link

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