Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.

1. SEO & Social Wil Reynolds @wilreynolds twitter.com/wilreynolds delicious.com/wilreynolds youtube.com/wilreynolds

2. Typical SEO & Brand Conversation1995-2005

3. Social MediaConnect with UsersConversationBranding SEO “F the people I just got you 1,000 blog links” “Let have a convo with the bank as you make massive deposits”

4. What do you think when you see this?

5. Search Engines Wised Up2005-2007 We can use social “votes” to help us return better results

6. Social MediaI don’t like you SEO I don’t like you either But if we work together we keep our jobs, deal!

7. Search Engines Wised Up2007 - Present We have figured out how to use social “votes” to help us return better results

8. The Best SEO Results will come when we hook up with each other, Kiss an SEO!

9. Ok, love fest is over lets get to it

11. Requires more than BRUTE force or programming tricks

12. Requires thinking like a marketer more than a programmer

14. Natural - Crawlers / Robots Paid Sponsored Cost Per Click Image Search - Flickr & Google Images

15. Video - Youtube, Google, MySpace, Revver Local - Google / Yahoo / Infousa / Yelp How you feed data influences rankings Encourage Reviews Phone #’s not in images

16. News News Blog Posts Suggestions

17. big myth winning on search only requires an optimized web site

18. Google is a data company

19. Who’s the #2 search engine?

21. what are you doing about that?

22. The days of Meta Tags and Directory links to drive success are coming to an endSTOP WHINING!

23. Content is NOT king

24. Content is King Who knows this guy?

25. Content is King He offers wines under 20 on his website Not ranking in the top 50 for searches like wine under 10, wine under 20 cheap red wines.

26. Content is NOT King Amazing social media presence not optimized is a disservice to your readership.

27. How do I optimize social media?

31. Write what people care about

32. Wordtracker SEO Blogger

33. Google Insights

34. Google Insights

35. Postrank

36. The outcome of writing what people care about

37. The Trifecta Source: ontolo.com

38. Embedded Content What do you do when someone embeds your YouTube video? Slideshare Presentation? Graphs?

39. Comment Value Search engines showing ratings for local and e-commerce Exterminator Example If you were satisfied… Yahoo Google Yelp

40. Embedded Content Interact with them? Ask for a link? Hey, glad you liked my video…

41. Twitter Directories People love 50 XYZ’s on Twitter posts Directories makes it easy for them to find you Some link to both twitter profile and site Wefollow Twibs Twellow

42. Contests B2C Follow a trend on Twitter “broken iPhone” “cold office” Create contests for bloggers, where they give away the product to one of their readers.

43. Drive hundreds of links Can only work IF Entrenched in the community Listening Commenting

44. SEO & Social Wil Reynolds @wilreynolds twitter.com/wilreynolds delicious.com/wilreynolds youtube.com/wilreynolds