This document summarizes a presentation about new ways to visualize search data. It discusses using data to find opportunities at the local level, understand ecommerce and Amazon impact, analyze mobile vs desktop performance, identify long tail keywords, discover competitors, prioritize content, and focus on speed and conversions. The goal is to have stronger client conversations and recommendations driven by data insights rather than best practices.

1. 10+ New
Ways
To
Visualize
Your Search Data

2. ©2018 Seer Interactive • p2
Link to these slides
http://bit.ly/newseoviz

3. Who was here last year?

4. Who has seen this?

5. Who has made a
report that looks like
this?

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Back to Basics
&
The Problem With New Content

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I watched a stock Hyundai beat
a stock Porsche

10. This is last years
Presentation,
The Hyundai.

11. This, he
showed
this
last year!

12. I saw this
on
YouTube

14. You want the
Porsche and can’t
drive the
Hyundai.

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Conflicted

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Give 50% of my presentation from
last year?
+ My Moz Preso?
Or give you all brand new, less
effective stuff?

21. Local

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8 mover keywords
in every NYC zip code

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Moving company in Queens

27. Arrows =
Queens Movers
not ranking
for the term
“queens moving”

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New Reality,
I can find pockets where competitors
can advertise / grow brand at the zip
code level.

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NYC Movers

31. Ecommerce

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Client, product feed impact,
I don’t really sell low end of the
market

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For every KW what % of PLAs are
“below our price target”?

41. Amazon

46. How Do I Stack Up???

47. Desktop
vs
Mobile
YouTube
Impact

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But on Mobile…

55. 500k URLS!

56. Bring Order

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Hospital Client

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Looking for categories that
don’t add up

63. Let’s Drill
Down on
Shopping

65. I’m Spending On What?

71. 1 LP too many people

75. 0 mentions of durable or
synonyms of durable

76. Take it up a level
Level UP!

77. 1 vs Many

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Yet for Organic…

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To answer 14,680 Queries

84. Your LONG TAIL!!
Is Longer Than
You Think…

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“Search term that spent $250 all
year,
in a $4MM account”

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How many words look like
that?

90. Client whose #1 competitor on desktop rankings in the top 20 (un
Know Your Enemy

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Top Competitor on Google
YOUTUBE!!

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5th Competitor
Quora

94. Integrated
Strategy

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New Conversation,
should we advertise?

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Competitors you never would have told
us

100. How do we stack up
Part II

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New Conversation:
Of 114 domains, you are the one with
the highest exposure to…

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Mismatch on Landing Pages
(Where Wikipedia is ranked #1, across
15 Million keywords)

107. How much
content
to produce

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30 keywords
5 KWs/pg
6 pages?

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So now when I hear…
X KWs / Pg…

112. I’m Like

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Let’s Dissect a Domain…
Who should we pick?

117. Always Sort By Conv!

120. NEXT UP
DING
Pickup Next!

124. All about
SPEED!!

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Go investigate the page

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New Conversation, can we do better?

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DO NOT Skip the niche players

135. Gobbling up
rankings

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What has Big Data Done
for Seer?

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Prioritization
Revenue Foucsed Recco’s
Rely Less on Best Practices
Accountability - Show Me Data
Stronger Client Convos

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Thank you!