The document discusses the importance of understanding how users search for keywords through tools like Google Insights. It explains that people search for the same topics in different ways, using related but varying keywords. The document recommends using Google Insights to compare keyword search trends over time and locations, and find additional search terms people use for a given topic. It also warns against common mistakes in keyword research like only looking at competitors or relying solely on web analytics tools, and suggests additional tools like Soovle and Google WonderWheel.

1. Keyword Research

2. How you search
doesn’t matter!

3. Do you stay in
business by buying
your own product?

4. Understand how
they search

5. The bad news is
even when looking
for the same thing

6. They all search
differently

7. Let’s go find out…

8. Who is familiar with the concept
of the long tail of search?

10. Car Parts
Jeep Parts
Jeep Wrangler Parts
Jeep Wrangler YJ Parts

11. Jeep Lift Kit
Jeep suspension lift kit
3’ Jeep lift kit
3’ skyjacker lift kit for jeep***

12. Google Insights

13. Using Google Insights

14. Continue to add in words

15. Adding Words
Compare trends
Understand rising trends
What other words do people search for?

16. Get in the mind of the
searcher

17. Rims vs Wheels
(Insights shows that location impacts search)

18. Google is not smart enough to know they
are the same search…yet

19. Worldwide
UK
US

20. Default
(2004-pres)
12 months
90 days

21. Keyword research
mistakes

22. Looking at competitors
&
Using web analytics tools

23. Other Keyword Tools

24. Soovle

25. Google WonderWheel

26. Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog