B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.
Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided.
Given at affiliate summit west 2011.
B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.
Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided.
Given at affiliate summit west 2011.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Introduction to Google Penalties, Link Audit and Link Risk ManagementChristoph C. Cemper
In April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Learn with Christoph C. Cemper how to recover and protect your internet assets from bad and negative SEO.
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Introduction to Google Penalties, Link Audit and Link Risk ManagementChristoph C. Cemper
In April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Learn with Christoph C. Cemper how to recover and protect your internet assets from bad and negative SEO.
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
Whitehat Linkbuilding Strategies Beginner To AdvancedAffiliate Summit
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.
Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
2019 Mozcon - 20 years of experience I don't trust my Gut or GoogleWil Reynolds
This presentation helps to make a case for the "why" you should adopt bigger data sets and how doing that helped me expose just how big the "bad clicks" business just might be and what to do about it.
10+ New Ways to Visualize Your Search DataWil Reynolds
Get more search insights, faster.Unlock the power of big data by busting your data out of its silos and marrying it with other data sources using Power Bi. This presentation shows you the visuals and the conversations we're having when we combine PPC and SEO data. Check the Seer Interactive YouTube Channel to get more in depth videos on how to produce some of these visuals yourself.
Mozcon 2018 - Bigger data Requires Bigger ToolsWil Reynolds
Big data is all around us, but if we keep using excel, we're going to get stuck this presentation is a primer for digital marketers on what is possible when you join PPC, Analytics, SEO, & more data together.
How Power Bi is Changing Everything I do in SEO & PPCWil Reynolds
This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.
Breaking Out Of My Own Silo Turing 2017Wil Reynolds
Presentation where I give quick examples of wins I've been able to uncover for clients by using tools that belong to "other" divisions, from IBM Watson, to PPC data, to Power BI.
Mozcon 2017 - I'd rather be Ranked, Then RankedWil Reynolds
The role that doing great work and building a brand has, when combined with search visibility. How do we get to truly get to the problems people are experiencing and making sure we are truly solving THEIR issues.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
I spent 3 months, focusing on how to use PPC as the way to do my outreach, build my traffic, get my links. This presentation will show how I went from total newbie @ PPC to just newbie, what I learned along the way, mistakes I made, money I wasted, what I learned.
Turing 2016 - Using Search Data to Answer Questions BetterWil Reynolds
Every query is a person, a person with a problem - I hope to show you basic ways to understand those problems better, produce more holistic content, and lastly to show how machine learning may cause you to lose more rankings if you don't holistically solve user problems.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
2016 Searchlove Frameworks for Content SuccessWil Reynolds
How do you "consistently" get your team to do #RCS, building real solutions w/ content for REAL people. Frameworks help people to know what to do next, and surprisingly, even the most creative of us want that.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
I hope by reading this presentation you see examples of great content, and realize how that impacts how people feel about your brand. As people feel stronger about your brand, they are more likely to buy. I also wanted to show examples of how rankings are having a diminishing return in certain industries and how broadening the scope of what "SEO" means. SEO needs to go from such a focus on what ranks and include a bit more focus on why people buy.
How branding effects conversions & what that means for CROsWil Reynolds
Drawing Parallels between SEO & CRO. In those parallels I'm sharing the impact that branding has on friction. I'll share 10x CRO strategies that have nothing to do with landing pages and everything to do with branding.
Disruption, Loyalty, and the role SEO plays in customer lifecycleWil Reynolds
In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.
Making the Case for Doing More Video - WistiaFestWil Reynolds
Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
2. 2 3 steps Step 1 - Background on REAL client example Step 2 - How a losing SERP changed our process Step 3 - Turn data analysis into SERP improvement
5. 5 Client profile 10+ years online .edu links from research 4 million searches / month Newspaper / magazine links Some SERPS are adult category CEO is sought after by media outlets
6. 6 Competitive SERP Only 1 result in the top 10 of Google had a link from 1-2 of these quality magazine / newspaper sites
13. What I needed… Needed to bring in a vast amount of data on the top 10 sites for target keyword. Include big brands and exact match domains even though you won’t learn a ton from them More KWs = uncover trends Needed to be way more deep than PR & link tallies SEOQuake was not going to do it (poor mans) 13
15. Manual Aggregation 80 factors About ½ come from OSE or are calculated by multiple OSE metrics Others come from Twitter* Delicious Alexa Majestic YSE Google webmaster tools 15
16. Manual Aggregation Factors # of links (excel limits at 10,000 – impacts %’s) Compare OSE, YSE, Majestic (conditional formats) Linking domains relative to # of links (sitewides) Linking domains w/o anchor Linking domains w/ domain name as anchor % of links with targeted anchor text % links from edus – ex: competitor 16
17. Factors to review Factors Domain age mR & mT Major 301 event (trigger by outliers) Steady growth (.edus/ high mT) % keywords in domain # of linking domains over 25/50 domain auth % of linking domains over 25/50 domain auth % of links over 25/50 domain auth 17
33. 32 Client who is at 20% the average of the top 10 is 2.5% - time to diversify
34. Homepage link juice / domain authority on large sites does not really flow to article pages Authority links don’t add instant value Big sites paginate like crap and bury stories 33
35. What happens when you get exact match anchor texton a page 1 link from the homepage of one the most popular women’s magazines in the world… 34
36. What happens when you get exact match anchor texton a page 1 link from the homepage of one the most popular women’s magazines in the world… Nada 35
39. Getting the links we NEEDED Sought out pages that don’t cycle content that have been around for a LONG time: Sponsors In Kind Donations Testimonials Supporters 38
40. You must socially promote the page where your link lives. Twitter Facebook Delicious 39
41. You must socially promote the page where your link lives. Queries in Twitter Queries in Forums [keyword phrase] + powered by vbulletin / phpbb Subscribe to search results in yahoo Yahoo Answers 40
42. Good homepage / evergreen page links Badges / Awards Watch the anchor text Wordcamp / other “camps” Edu discounts 41
43. Bad homepage / evergreen page links Bought homepage links in blogrolls with exact match anchor text Watched bought links on homepages of “cigarette sites” work like a charm phpdircetory link swaps working like it was 2004 42
44. What you learn from spammers Reverse engineering rankings lets you see how long spam and aggressive tactics last (actually watch the serps) 43
45. I see a site with only reciprocals + 2 kws in domain winning 44