Dos and Don’ts of backlinks & Secret Sauce Find out where competitors get backlinks Finding out the best sites to backlink from Good content & creativity = backlinks Track your own and competitors mentions

1. 1
TOPIC 11
BACKLINKS

2. • Types of Backlinks
• Dos and Don’ts of backlinks & Secret Sauce
• Find out where competitors get backlinks
• Finding out the best sites to backlink from
• Good content & creativity = backlinks
• Track your own and competitors mentions
2

3. 3
TYPES OF BACKLINKS
Do Follow Vs
No Follow
Google has never revealed a
complete list of search engine
ranking factors in a particular
order. However, from different
announcements and studies, we
know that backlinks are the top 3
search engine ranking factors,
with content and RankBrain being
the other two main ranking
factors).
Do Follow
(organic)
Tells search engines
to notice and give
SEO value to the
links. By default, most
websites use do
follow, but not all.
No Follow
Tells search engines to
ignore the links and give
them less SEO value. No
follow backlinks can still
drive traffic.
Two Main Types
.
.
Find out if a
website is
Do Follow or
NO Follow by
using this
Chrome no
follow
extension.

4. 4
TYPES OF BACKLINKS
Where you see no follow links
..
No follow sites
Here are a few places that nofollow links commonly come from:
- Social media websites, such as Facebook, Twitter, and LinkedIn
- Blog comments
- Content aggregation websites, such as Scoop It
- Q&A websites, such as Quora
- Forums, such as Reddit
- Press releases
- Wikipedia and Huffington Post

5. 5
TYPES OF BACKLINKS
PR Strengh
PR strength is the strength authority it has, with
a score out of 10 given froms earch engines.
The higher the PR site that your link is on, the
higher influence it will have on search engines,
and therefore make your website rank higher.
Link Variation
Anchor text is important when assessing the quality
of a site. When you are building an external link,
you should use your brand name with other
keyword variations. You should also mix it up, by
using URL links with a keyword phrase before or
after the link.
Trust & Relevance
Like PR strengh, search engines will
also look at the site the link is
directing people to, and work out if
that site is of relevance and quality.
Three Factors That Influence
a Backlink’s SEO

6. ..
..
6
TYPES OF BACKLINKS
2 main types of Link Variation
Anchor Text
Use a keyword phrase to determine the type of link it is.
The context of what you wrote about should also relate
to what the link refers to. Search engine sites need the
anchor text to tell them what the link is about.
Example 1:
“We deliver an all in one online digital marketing
course”, covering the best of the best free marketing
hacks and tools.”
Example 2:
You will find over 50 free hacks and 60 free marketing
tools that will increase traffic and build growth, with our
digital marketing course.
URL Text
Displaying the URL is important for all no follow
backlinks. It is also important to use them for dofollow
so you have variety. The keyword phrase will be at the
start or end of the URL its referring to. Search engine
sites like to see a variation of link to build up a profile of
your site.
Example 1:
Insidermakertinghacks.com will demonstrate over 50
hacks and 60 marketing tools.
Example 2:
Get over 60 free marketing tools and discover over 50
marketing hacks at insidermakertinghacks.com

7. 7
Social Bookmarks
PR 0-4
Wikis
PR 0-4
Edu Comments
PR 0-4
High PR Comments
PR 1-5
Articles
PR 1-5
Web 2.0
PR 2-7
(Tumblr, Web
Node and
Blogger)
Social
Bookmarks
PR 1-8
Wikis
PR 1-7
Edu
Profiles
PR 7-8
Secret
Sauce
PR 7-9
TYPES OF BACKLINKS
Two Tier Linking Structure
Tier 1
Tier 2
Tier 1 backlinks are links you earn /
build directly to your site.
Tier 2 backlinks are links that directly pass
the ranking value to tier-one links.
Easy-Med Hard

8. 8
DON’TS OF BACKLINKS
Low-quality article
directory submission
web Pages
If a website does not add value to its
audience and/or contains duplicate
content, then it has a poor image in
Google’s eyes. Avoid spammy
directories that solely exist to publish
low-quality content and provide
follow links to webmasters. You
should also avoid low-quality guest
posting opportunities. It’s considered
scraped content by Google.
link exchanges
at scale
A few follow links between your own websites will
work fine. But, if your backlink profile consists solely
of exchanges from spammy websites, it’ll raise a red
flag in Google’s eyes.
Automatically
generated links from
web 2.0 properties
Don’t buy those $5 Fiverr gigs
promising 25,000 backlinks. They
are low quality and it will hurt you in
the long term.
Paid links
If you’re buying / selling follow
links and leave footprints, then
Google’s going to come after
you. You’ll find lots of
companies post on no follow
sites.

9. 9
DOS OF BACKLINKS
Post Good Content
Posting good valuable content will get
you shares around the web. That is
your ultimate aim. There are many
ways to create great content: Blogging,
Podcasting and Vlogs are most
effective.
Own Blog & Guest
Blogging
If you have your own blog and create
valuable content, you can create
potential links to other websites if
someone likes what you have posted.
Guest blogging on authority websites in
your niche is a great way to build your
brand image. Here is a list of bloggers
who accept guest blogging.
Reverse
engineer your
competitors
On the next few pages you will
find lots of great places where
your competitors get backlinks
from. Clone it, do what they
do, but better. Also look for
gaps where you can create
similar, but better content with
social proof.
Social Media
More social media shares don’t
guarantee a high page rank. But,
social media is a great channel
for getting exposure for your
content and increasing
your perceived value. Don’t direct
people off that platform, provide
an URL.

10. 10
BACKLINK SECRET SAUCE HACK #26
Internal Linking
By linking good content to more good congent
that is relevant to one another may get one or
more of your blog posts, vlogs or podcasts
going viral. Deep linking to your authoritative
content from relevant blog posts helps your
website’s overall search engine optimization.
Get interviewed or quoted
through HARO
Media websites have a huge amount of
traffic and high domain authority. And, it’s
possible to get mentions by the likes of
Forbes, Entrepreneur, and Huffington Post
by signing up for Help A Reporter Out
(HARO).
Skyscrape Strategy
This is an extremely effective strategy for
building an organic link profile.
i. Find linkable assets in your industry,
using Ahrefs and this guest blogging list.
ii. Find, clone and create even more
insightful, valuable, updated and better-
designed content. Then, reach out to
influencers.
It takes time to build backlinks before it takes off!

11. 11
Open Link
Open Link Profiler is a great free tool
that lets you see your competitors
backlinks.
Ahrefs Backlink
Checker
Ahrefs backlink checker shows the
top 100 backlinks to any website or
web page for free.
Spyfu Backlink Finder
Spyfu’s backlink finder let’s you search for a website to find its inbound
links and filter by a keyword. You can then focus on getting links from
pages that also rank on that keyword.
SEM Rush Backlink Gap
SEM Rush’s Backlink Gap checker lets you compare up to 5
competitoe websites to display the backlinks associated with them.
Neil Patel Backlinks
Neil Patel’s backlink checker provides a list of places the
website URL you type has backlinks from.
MOZ Link Explorer
MOZ’s link explorer gives you a comprehensive
analysys of the IRL you enter.
FINDING OUT WHERE
COMPETITORS GET BACKLINKS HACK #26
01
02
03 04
05
06

12. 12
FINDING OUT THE
BEST SITES TO BACKLINK FROM HACK #26
CaniCrank
A great keyword and backlink SEO tool
that analyses your own and 5
competitor websites. Displays a list of
places to get backlinks (although mostly
blogs) with do follow status, and key
competitor influencers you can connect
with.
Top 100
It wont be easy finding which sites from
this list of each industry you will be able
to produce backlinks from. However, if
you do find any, they will be the best
around.
Knowem
Enter either a keyword phrase or web domain and it will
find useful networking sources, where you can link to and
backlink from. You will find useful community groups,
social sites etc.
Backlink Detail
Choose from a variety of industries to find a
variety of backlink opportunities. It’s not the
most in depth but a good starting place.
Dofollow Checker
Quickly check if a given article or blog post provides
nofollow or dofollow links so you can focus your link
building efforts on the ones that offer dofollow links
for the highest SEO impact.
01
02
03 04
05

13. 13
GOOD CONTENT = BACKLINKS
CREATIVITY = BACKLINKS
03. Get Edu
Edu backlinks are the cream of the crop. The
intended use of .edu domains is for educational
institutions. So, what does it require to get
mentioned by a university? We will show you 5
creative ways on the 3rd page after this.
04. Create Job Listing Board
Although this will be time consuming, you can get a lot of
backlinks this way. create an ‘industry opportunities’ board.
You then reach out to college & University career centres that
offer relevant courses to your industry and request that
they include your job board on their career resources page.
06. Share Success
Share your success with the influencers in
your industry and thank them for educating
you about the strategy. They are more
likely to mention your success on their
blog, podcast etc.
05. Offer a Free Tool
You need to create a resource that entertains your
industry, offers value adding information in a
convenient format or a free tool that aids in
performing a business task. Pro Tip: Codecanyon is
one of the best places to get marketing tool codes to
get you started.
02. Be Creative
Bon Jones created a spin-off of johnchow.com with
johncow.com that generated over 400 backlinks. John
ended up purchasing that site and redirecting traffic to his
own. Likewise the fake tactical duty kilt created asnowball
effect, eventually becoming a product.
01. Competition
There are two parts to this: what the competion
gives to people and what you are asking for in
return (this is what will get you backlinks). Money
is a big insentive for people. The reverse is
creativity and fun; asking them to create a meme
based on a theme or a fake product.
01 02
03
06
05 04

14. ..
..
..
.. ..
14
For a fairly big prize you want to ask for something worthwhile in return. A standard like and share will do
wonders, however, this is what will go much further and get you backlinks. Ask them to do this…
1. COMPETITION
What you are asking in return for a cash prize
Link It 1
We want a link
to www.insidermarketinghacks.
com with the anchor text “the
magical marketing course”.
Instead, you can ask them to
link to a landing page.
Create a Post
Create a post for any social
media platform. Your post
needs to be a minimum of 200
words. That’s roughly the
amount of words up to here in
this post. Share it and like this
post.
Link It 2
We also want a link to this
post, so everyone can have a
shot at winning the INSERT
AMOUNT, you can choose your
own anchor text to link back to
this post.
Extra Encouragement
If you’ve Stumbled, Dugg,
Del.icio.us-ed, Reddit-ed, Triberr-
ed, Quora-ed or Mix-ed this
post, you’ll get an extra goody
when we pick a winner!
The Bonus
Oh and if you manage to get us on
the news somewhere, like CNN,
BBC, Entrepreneur, TNW, Forbes,
The Huffington Post, your chances
of winning will rocket sky high!

15. 15
2. BE CREATIVE
Parady of johnchow.com Fake kilt product

16. 16
3. EDU
1 2 3 4 5
Offer to Lecture
You don.t need ot be an
expert to lecture. Contact
Universities and offer them
the opportunity for you to
provide a free lecture to their
students. Be specific on the
topic you are going to talk
about and provide them with
a proposal.
How to get Education backlinks
Offer
Discounts
Have you built a design software
that can aid students pursuing an
art course at a local university?
Offer a special discount for the
students and get in touch with the
college professors.
Offer
Apprentice
Get in touch with the university
authorities and present your
apprentice proposal.
They’ll appreciate your interest in
offering financial support to their
students and list your website on
their apprenticeship list with an
external link.
Offer
Interview
Another effective edu
backlinking method is
interviewing a
prominent lecturer
related to your business
or industry. Or inviting
them to write a guest
post.
Go
Grey Hat
Find Universities that
allow students to create
blogs on their site. For
finding out universities,
you can use a search
query like “site:.edu
create your blog.”

17. 17
4. CREATE JOB LISTING BOARD
It can create income and provide Edu backlinks
We suggest starting off providing free listings.

18. 18
5. OFFER A FREE TOOL
This infographic; 100 years of rock music visualisation went viral. Although not
a tool as such, it’s a great viral infographic. To go one step further, he allowed
visitors to click on the tags and listen to music from those eras. This created
over 122k shares on Facebook.

19. 19
5. OFFER A FREE TOOL
Digital Nomads created a tool
that lists 500+ locations, 25000+
places (coffee shops, co-
working spaces, hostels, hotels)
using 50,000+ data points. It’s a
great filter tool. This got over
41k backlinks.

20. 20
6. SHARE SUCCESS
Brian Dean mostly publishes two types of
content – marketing strategies devised by him
and case studies of his successful readers.
Guest Infographics is one strategy he utilised
to get backlinks.
His reader Mike Bonadio runs an SEO Agency.
He implemented the strategy for his client, with
the example on the left, and had huge success
attracting 12 backlinks in 2 weeks.

21. 21
TRACK MENTIONS ONLINE
HACK #27
Google Alerts
https://www.google.com/alerts
Track whenever your
competitors, your own
company, hashtags and
keywords get mentioned
online in news articles,
with this alerts tool.
Set up any number of
alerts and you will
receive an email to be
notified when its
mentioned online in
news outlets crawled by
Google.
An alternative is notify.ly and with the free
account it notifies you of mentions from
Twitter, Reddit & HackerNews.