Making the Case for Doing More Video - WistiaFest
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Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.
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Making the Case for Doing More Video - WistiaFest
- 1. Video, humanizing your brand & getting buy in @wilreynolds
- 2. Story time
- 3. The other thing that humanized the Seer brand was that I picked up the phone
- 5. Regardless of how much data we have
- 9. Find the people who would do it for free
- 11. Us Now
- 15. Tail of two airlines
- 18. United “Take 2”
- 20. But I don’t work for a visionary
- 21. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› Answer tweets or Act on them My CEO Doesn’t
- 22. But you don’t work for a company with a visionary like this guy Or blow money on stupid experiments,
- 23. But you don’t work for a company with a visionary like this guy Or blow money invest in stupid experiments, innovation
- 24. You work for this guy, who thinks…. You know what people want RIGHT before they fly….
- 26. How to get buy in… Make a BUSINESS CASE
- 28. WHY DO WE EXIST?
- 29. WHERE DOES VIDEO EXPLAIN OUR WHY BETTER?
- 30. We don’t do video to SELL (Directly)
- 31. Video on wistia (Seer’s pinterest vid)
- 33. LOVES BEING BEHIND THE CAMERA
- 34. A ROOM
- 35. THE RIGHT TOOLS
- 36. RANDOM THOUGHTS
- 37. 1 - Create a win w/ low cost 2 – Find a customer problem where video is the best means to answer it, and answer it 3 – Its hard to say “No” to a finished product 4 –Take money from high spending channels 5 – The future (zappos video) wayfair
- 38. Problems, video ain’t 1
- 39. How many CMO’s stayed up last night thinking... I need more video
- 40. How Many CMO’s stayed up last night thinking... My customers are having problems… How prepared is my company to… SOLVE THEM!?
- 41. NO BUDGET, WIL!
- 45. WENT VIRAL?
- 46. NOPE!
- 47. WENT HELPFUL!
- 51. Pitch at Seer
- 55. Find videos that solve problems your users have that are highly viewed…
- 58. EXCEL 2007
- 59. EXCEL 2016
- 60. Make the case by focusing on #SUX “We can help more people”
- 61. Custom ads… - Save 50% of your time doing X in excel if you upgrade…
- 62. Not Bad, Kid…
- 63. Not Bad, Kid…
- 73. Now…
- 75. THE FUTURE
- 76. Brands sort out the cesspool
- 80. NOT A CAMPAIGN
- 81. IN THEIR DNA
- 83. Questions, Commerce, & Campaigns
- 84. QUESTIONS…
- 85. COMMERCE…
- 87. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
- 88. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
- 89. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
- 91. https://www.youtube.com/watch?v=klm5vdyZ baI quality, responses, DNA show how long the page scrolls
- 92. Loyal Army
- 96. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› I know a company with a 3 year break even on content… If you have 3 years to show value vs 3 months, who’s going to produce better content?
- 97. Your DNA?
- 98. If your company’s DNA to take shortcuts…
- 99. Can’t do nuthin’ fo ya man
- 101. What Jeans company Wants to sell FEWER Jeans
- 102. Story in your jeans
- 103. One with a belief system
- 104. 1 Question:
- 105. If your content was removed from the web, would anyone miss it? -Ann Handley