presentation in Sao Paulo for expon on link building mistakes and how to avoid making them.

1. Link Building Mistakes 1

2. 2 Adoro picanha

3. @wilreynolds 3

4. Things we have actually screwed up 4

5. #1Trusting in “Trusted” link sources 5

6. #2 Poor competitive link research 6

7. #3 Having NO Muscle(Value of social) 7

8. Too much trust? 8

9. 9 Client who has links from

10. 10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets 10

11. 1st Page of Google = no one had these kind of linksWe had 15-20 11

12. Let me show you the reward we got… 12

13. 13

14. PAIN!!! 14

15. This does not mean that if you get a link from a quality source you go DOWN in rankings 15

16. Getting more quality links than your competitor is not always the path to success 16

17. NEVER HURTS 17

18. It does mean research would have showed us to not rely so heavily on that strategy… 18

19. Poor competitive link research 19

20. If your link building plan starts off every project the sameyou lose 20

21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory 21

22. STOP THIS!!! 22

23. Start this… 23

24. 24

25. Conditional Formats! 25

26. 26

27. Visuals! 27

28. 28

29. The research will show you where you are getting beat 29

30. 30

31. There are all types of linksQuestion: Which ones do you need? 31

32. Trust# of linksAnchor TextInternal LinksLongevity / Pace of links 32

33. I recommend you do all of them 33

34. Research first helps you prioritize better and get results faster 34

35. Execute, NOW! 35

36. You ever pour your heart and soul into a link idea and get few links? 36

37. You have no…social musclenetworkarmy of helpers 37

38. I’ve seen two companies launch the same link asset and one gets CRUSHED 38

39. Why? 39

40. Muscle! 40

41. The true value of doing social well is the MUSCLE 41

42. Will Critchlow – TechCrunch 42

43. Find people who are internet famous 43

44. Like this Guy! 44

45. We hired a top mom blogger 45

46. Has credible muscleNo “personas” 46

47. Forums are very helpful 47

48. Find top posters, employ them as your muscle 48

49. Have them:Post in forums for you(when it makes sense) 49

50. Get quality links in forums without polluting the web 50

51. Every linkable asset gets a Marketing PLAN! 51

52. Wil Reynolds@wilreynoldsSEER Interactive 52