The document discusses common link building mistakes including relying too heavily on links from certain sources without proper competitive research. It warns that this strategy can lead to drops in search rankings. The document recommends thoroughly researching a competitor's links and prioritizing different types of links based on factors like trust, number of links, anchor text, and longevity. It also stresses the importance of developing social media "muscle" by partnering with influential online figures to promote linkable assets.

1. Link Building Mistakes1

2. 2Adoro picanha

3. @wilreynolds3

4. Things we have actually screwed up4

5. #1Trusting in “Trusted” link sources5

6. #2 Poor competitive link research6

7. #3 Having NO Muscle(Value of social)7

8. Too much trust?8

9. 9Client who has links from

10. 10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets10

11. 1st Page of Google = no one had these kind of linksWe had 15-2011

12. Let me show you the reward we got…12

13. 13

14. PAIN!!!14

15. This does not mean that if you get a link from a quality source you go DOWN in rankings15

16. Getting more quality links than your competitor is not always the path to success16

17. NEVER HURTS17

18. It does mean research would have showed us to not rely so heavily on that strategy…18

19. Poor competitive link research19

20. If your link building plan starts off every project the sameyou lose20

21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory21

22. STOP THIS!!!22

23. Start this…23

24. 24

25. Conditional Formats!25

26. 26

27. Visuals!27

28. 28

29. The research will show you where you are getting beat29

30. 30

31. There are all types of linksQuestion: Which ones do you need?31

32. Trust# of linksAnchor TextInternal LinksLongevity / Pace of links32

33. I recommend you do all of them33

34. Research first helps you prioritize better and get results faster34

35. Execute, NOW!35

36. You ever pour your heart and soul into a link idea and get few links?36

37. You have no…social musclenetworkarmy of helpers37

38. I’ve seen two companies launch the same link asset and one gets CRUSHED38

39. Why?39

40. Muscle!40

41. The true value of doing social well is the MUSCLE41

42. Will Critchlow – TechCrunch42

43. Find people who are internet famous 43

44. Like this Guy!44

45. We hired a top mom blogger45

46. Has credible muscleNo “personas”46

47. Forums are very helpful47

48. Find top posters, employ them as your muscle48

49. Have them:Post in forums for you(when it makes sense)49

50. Get quality links in forums without polluting the web50

51. Every linkable asset gets a Marketing PLAN!51

52. Wil Reynolds@wilreynoldsSEER Interactive52