SlideShare a Scribd company logo
PR Your Way to the
Top of Google
Amy Rosenberg
Veracity
Engage Conference
@AmyRosenberg #EngagePDX
@AmyRosenberg
Who Cares?
#EngagePDX
“The hard links to get,” Matt Cutts, former
head of web spam at Google.
Most Press is Online
Traditional mediums all have websites
@AmyRosenberg #EngagePDX
Check Your Backlinks
@VeracityMKTG
What to do with Backlinks
• Understand what media links you have
• Share those pages to help increase their value.
• Ask to have “nofollow” links changed to “follow.”
• Some sites use follow-links in the author bio.
• See what media links your competitors have
• Start your media target list.
• If there is something missing from your link profile
• Go back and ask for the link!
• If they don’t link out, do you even want to pitch them?
@AmyRosenberg #EngagePDX
@VeracityMKTG
Same for SEMpdx
Same for OSE
#EngagePDX@AmyRosenberg
Top Three Ways to Land PR
• Contributed Articles
• News Announcements
• Visuals
@AmyRosenberg #EngagePDX
@AmyRosenberg
• Save the content you are writing
• Pitch the idea or just write the article
• It can’t be all about you!
#EngagePDX
Contributed Articles
News Announcements
@AmyRosenberg #EngagePDX
● HR news
● Remodels/new offices/construction news
● New services/products
● New research/science
● Awards/lists
● Events
● Community involvement
#EngagePDX
News Announcements
@AmyRosenberg
#EngagePDX
The Perfect Example
@AmyRosenberg
Visuals
• Photos & Videos: Paint the visual
• Invite them to “capture the visual”
• Send photo with photo caption if
they don’t come
#EngagePDX@AmyRosenberg
Print
@AmyRosenberg
Print Reporters
vs. Digital Editors
#EngagePDX
TV
@AmyRosenberg
TV Reporters
vs. Digital Producers
#EngagePDX
Tools
@AmyRosenberg #EngagePDX
Tools
● Find updated lists of
top media outlets
(newspapers &
magazines) by country
and state
● Free
● Find media contacts in a
specific field or location
● Free but have to
upgrade for contact info
● Find journalists on
Twitter by beat, media
outlet and region
● Free
#EngagePDX@AmyRosenberg
Tools
Awardzee
Searchable Corporate Awards from A to Zee “ED CALS”
#EngagePDX@AmyRosenberg
Want to learn more?
PR Talk Podcast
@AmyRosenberg #EngagePDX
Questions?
VeracityAgency.com
Presentation images from Unsplash
#EngagePDX

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