Amy Rosenberg's presentation from 2018 Engage Conference in Portland. Learn how to use public relations to help Search Engine Optimization (SEO) and digital marketing.
5. What to do with Backlinks
• Understand what media links you have
• Share those pages to help increase their value.
• Ask to have “nofollow” links changed to “follow.”
• Some sites use follow-links in the author bio.
• See what media links your competitors have
• Start your media target list.
• If there is something missing from your link profile
• Go back and ask for the link!
• If they don’t link out, do you even want to pitch them?
@AmyRosenberg #EngagePDX
8. Top Three Ways to Land PR
• Contributed Articles
• News Announcements
• Visuals
@AmyRosenberg #EngagePDX
9. @AmyRosenberg
• Save the content you are writing
• Pitch the idea or just write the article
• It can’t be all about you!
#EngagePDX
Contributed Articles
13. Visuals
• Photos & Videos: Paint the visual
• Invite them to “capture the visual”
• Send photo with photo caption if
they don’t come
#EngagePDX@AmyRosenberg
17. Tools
● Find updated lists of
top media outlets
(newspapers &
magazines) by country
and state
● Free
● Find media contacts in a
specific field or location
● Free but have to
upgrade for contact info
● Find journalists on
Twitter by beat, media
outlet and region
● Free
#EngagePDX@AmyRosenberg