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2016 Searchlove Frameworks for Content Success
This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
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Similar to 2016 Searchlove Frameworks for Content Success
2016 Searchlove Frameworks for Content Success
- 1. Genius is 1% Inspiration 99%Perspiration
- 2. #1 SPOT =NOT what It used to be DO EPIC SHIT!
- 3. RCS IN E-COM,RIGHT UNDER YOUR NOSE
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- 11. Give it allaway
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- 13. WHERE I SEESEARCH GOING
- 15. How to starta cleaningbusiness
- 17. How to starta Food Truck business
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- 28. Wil, that happens@ Seer! We’re inconsistent
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- 33. Build a Bridgefrom Inspiration to Perspiration
- 34. You can’t forceclientsto do RCS You must CONVINCEclients to do RCS
- 35. You can’t inspireyour team to do RCS You must make it easy for your team to do RCS
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- 47. Do this inother areas @ Seer
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- 53. What is theapproval process? Who is most likely to roadblock this? Are they in your meeting? How will this idea move the needle on revenue? Have you listed your assumptions that underpin your outcomes? Is this consistent w/ their brand?
- 54. Have you prepareda "High / Low / Expected" range of outcomes?
- 55.
- 56. Some adoption but Seerwas more like DD than Starbucks
- 57.
- 59. Current State Case forChange The Ask The Goal (various scenarios) Contribution to Goal
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- 72. How many DOLLAR SIGNS arein MYreports?
- 74.
- 82. Connect our workto solving problems and solving problems to business value
- 83.
- 90. Every idea through theringer
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- 93.
Editor's Notes
- #12 http://toolbox.hyperisland.com/
- #13 http://toolbox.hyperisland.com/
- #21 Flat tire is a local search So Is SEO company
- #33 Ethan Pic
- #34 Hurts!
- #37 Channel my inner ethan, if it doesn’t scale don’t do it.
- #48 Wait, THINK!!!! I could do this for other areas of Seer
- #49 Mack Fogelson
- #50 http://www.slideshare.net/mackfogelson/establishing-focused-marketing-goals-wistiafest-2015
- #51 Mack Fogelson
- #52 Sean ellis