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Marketing Strategies that make money while you sleep

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The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.

Published in: Business

Marketing Strategies that make money while you sleep

  1. 1. Marketingin your SLEEPPhoto Credit: resaka
  2. 2. Content marketers have become
  3. 3. “I woke up to produce content no one wants”
  4. 4. eBay -32,000 Employees –7 shares
  5. 5. Comcast –115,000 employees-12 shares
  6. 6. Could have done
  7. 7. OR
  8. 8. Death to the content calendar https://www.flickr.com/photos/chrisschoenbohm/
  9. 9. 1 man band https://www.flickr.com/photos/qsimple/
  10. 10. What content can I produce? Where do I start? Audiences? Personas? Keyword research? Twitter research ? FB research? Or…
  11. 11. Send a TWEET!
  12. 12. If you could ask your financial data any question, what would it be?
  13. 13. Lead to this…
  14. 14. Refused
  15. 15. “7 ways to…” Get you to click on this headline
  16. 16. Do I tip well?
  17. 17. Content Calendar?
  18. 18. 1 year later 15 person team
  19. 19. Content https://www.flickr.com/photos/davidz NewLens
  20. 20. Content is too easyContent is a commodity
  21. 21. 36,000 articles
  22. 22. Do 1 thing well https://www.flickr.com/photos/lwr/
  23. 23. Give it away now
  24. 24. @iamchrisle
  25. 25. @iamchrisle
  26. 26. @iamchrisle
  27. 27. @iamchrisle
  28. 28. The REAL Win…
  29. 29. @iamchrisle
  30. 30. 46 http://bit.ly/kw-competition
  31. 31. Improves MozTools? Win for SEER + ALL of YOU!
  32. 32. Not Sold?
  33. 33. Our site’s traffic
  34. 34. 52 Sep 1 2012 –Jun 21 2014545,235
  35. 35. Where am I going?
  36. 36. 54 Well….
  37. 37. 56 Impact of SustainableContent
  38. 38. 58 Duration: 60 daysUsers: 294,000Investment: 200+ hrs$15,000
  39. 39. 60 Duration: 660 daysUsers: 292,000Investment: 0 hrs
  40. 40. Every day it gives answers
  41. 41. Answers a curiosity
  42. 42. Gets Re-Discovered
  43. 43. ZERO EFFORT Since Launch!
  44. 44. Surprise! Social Pickup!
  45. 45. Surprise! Google Pickup!
  46. 46. While I was sleeping https://www.flickr.com/photos/coriehowell/
  47. 47. I’m Addicted
  48. 48. DrPeteMoz
  49. 49. Big content is a BARRIER to ENTRY @dr_pete
  50. 50. DRIVE A WEDGE!
  51. 51. 1 Question: If your content was removed from the web, would anyone miss it?
  52. 52. D Unicorns& Rainbows
  53. 53. The experience
  54. 54. 80 Failed #RCS
  55. 55. Slow down learn theJOURNEY
  56. 56. http://www.flickr.com/photos/theenmoy
  57. 57. http://www.flickr.com/photos/theenmoy
  58. 58. You job is not over when something RANKS!
  59. 59. http://www.flickr.com/photos/theenmoy
  60. 60. http://www.flickr.com/photos/theenmoy
  61. 61. Ranking, but not working, how do you know?
  62. 62. Choose Your OwnAdventure
  63. 63. Keep Alive?
  64. 64. OR?
  65. 65. Decisions, Decisions
  66. 66. Do I have a good data set? Is this a problem worth solving? Occasional Use? Daily Use? Is this better than what exists? Did I overdesign the solution?
  67. 67. This CAN help people make better decisions CHOOSE: stick with it. What’s next?
  68. 68. Make a 20% oopsbudget
  69. 69. © 2014 SEER Interactive | All Rights Reserved page 96 Usertesting.com
  70. 70. Inspectlet.com
  71. 71. Mobile Pinch+ Zoom
  72. 72. Left over money?
  73. 73. Switch Gears
  74. 74. Obsession with “get money”
  75. 75. 108 Links get money@McGswagg
  76. 76. 1098 Quote Requests1.08% Conversion Rate
  77. 77. 11020 Quote Requests1.37% Conversion Rate
  78. 78. 111 8 Quote Requests $1,600 20 Quote Requests $4,000
  79. 79. 11215 Quote Requests0.62% Conversion Rate
  80. 80. 11354 Quote Requests4.73% Conversion Rate
  81. 81. 114 0.62% Conversion Rate $3,000 4.73% Conversion Rate $10,800
  82. 82. Useful #RCS that is not findable
  83. 83. Doesn’t Rank
  84. 84. Secret for you People LOVE it
  85. 85. This is PRECISELY why SEO is NEVER EVERGoing to die
  86. 86. We have no couponse-commerce site
  87. 87. Jan 2012 –Sep 2014$2.8M x 7% (commission) $196,000
  88. 88. 124 That doesn’t include the $$ from assets, increased rankings, assisted conversions etc.
  89. 89. Thank god for Six Flags!
  90. 90. Fun Tip: Email targeting w/ cancel pageSign up email
  91. 91. Subject line targeting
  92. 92. Subject line targeting
  93. 93. Fun Tip: Cancel Query TargetingCompetitor Frustration
  94. 94. Fun Tip: Email targeting w/ cancel pagesign up email
  95. 95. Fun Tip: Email targeting w/ cancel pagesign up email
  96. 96. Target pages in GDNDon’t use the comp. name in adsTarget pages ranking well about Comcast/SkySearch Companion Ads Search-GDN
  97. 97. Enterprise content to drive conversions & ease frustrations@chadgingrich
  98. 98. Helping Customers in your SLEEP https://www.flickr.com/photos/coriehowell/
  99. 99. http://www.flickr.com/photos/theenmoy
  100. 100. http://www.flickr.com/photos/theenmoy
  101. 101. http://www.flickr.com/photos/theenmoy
  102. 102. THANK YOU! @wilreynolds

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