PowerBI for Search Marketers (SEO, PPC, Analytics)
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PowerBI for Search Marketers (SEO, PPC, Analytics)
•26 likes•23,585 views
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How to use PowerBi to improve search marketing, combining data sets from SEO, PPC, Analytics, & even the weather!
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PowerBI for Search Marketers (SEO, PPC, Analytics)
- 1. ©2017 Seer Interactive • p1 Power BI For Marketers Make Big Data Easy Again
- 4. Simplicity
- 5. ©2017 Seer Interactive • p5 “Bigger Data”
- 7. What’s The Most Important Thing I could work on?
- 10. If every other area of our operation stayed at the current level of performance,
- 11. If every other area of our operation stayed at the current level of performance, what is the one area where change would have the biggest impact?
- 12. Instant Focus
- 15. Team Swap! 18 months of deep focus
- 16. 1 Person Swapped
- 17. Not Impressed
- 18. 149 People Doing This
- 19. I had seen the light
- 20. I had new tools
- 22. PIVOT!
- 23. ©2017 Seer Interactive • p23 I use Power BI Domo, Tableau
- 24. ©2017 Seer Interactive • p24 Let’s Get Started
- 25. ©2017 Seer Interactive • p25 Evaluate the Current State of Keyword Research
- 26. Step 1, talk w/ client
- 27. Step 2, tools, Keywords + volume
- 29. ©2017 Seer Interactive • p29 Prioritize, then optimize
- 30. What possible… 250,000 keywords, with cost, position, conversions, snippets, REAL CTR, etc etc
- 36. ©2017 Seer Interactive • p36 Stop falling for Search Volume x CTR Curve Farce
- 38. Adwords
- 41. Analytics
- 43. Rank data
- 45. Clean Data
- 46. ©2017 Seer Interactive • p46 Keyword Easy (Search Query vs Keyword) URL Stat: www.domain.com/page.html SEMrush: http:// www.domain.com/page.html Analytics: /page.html PPC: 3.domain/page.html?afid=541
- 47. Look at all I have available…
- 49. ©2017 Seer Interactive • p49 Landing Pages = 5000 Rows * 10 Factors = 50,000 SEMRush = 12082 Rows * 15 = 181,230 STAT = 4820 * 15 = 57,000 GSC Queries = 1,000 * 5 = 5,000 GSC LPS = 1,000 * 5 = 5,000 SQ report = 340,200 * 14 = 4,762,800
- 50. ©2017 Seer Interactive • p50 Bringing a knife to a data fight? 5,061,030
- 51. ©2017 Seer Interactive • p51 Screaming frog 1500 * 55 factors
- 52. Import Data
- 53. ©2017 Seer Interactive • p53 Clean Data – Now What?
- 59. I got this! I got this! I got this!
- 60. But we are gonna have to cheat!
- 65. What’s Possible…
- 67. ©2017 Seer Interactive • p67 In a typical CTR / CVR estimate world you take 24,000 searches * CTR #4 at 7%
- 68. Filters
- 72. ©2017 Seer Interactive • p72 Visual Filter vs Page Filter vs Report Filter
- 74. What do you see?
- 75. What do you see?
- 76. OOPS
- 87. ©2017 Seer Interactive • p87 Worth Optimizing?
- 88. Visualization
- 92. What am I looking at Wil??????
- 96. ©2017 Seer Interactive • p96 Second Favorite Visual (Competitors + Snippets)
- 100. ©2017 Seer Interactive • p100 Know Which Converting KWs in PPC are most likely to be impacted by Rich Snippets
- 102. Am I also Ranking Organically?
- 104. Technical SEO + PPC?
- 111. ©2017 Seer Interactive • p111 Up To You!
- 116. You use SEMRush Volume, CPC, _____ Data, ?