Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Power Bi is Changing Everything I do in SEO & PPC

1,785 views

Published on

This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.

Published in: Data & Analytics
  • Wil, wish I could give this the thousand ❤️it deserves. It's exactly what we've been doing through tableau and d3js with things like this (goo.gl/NCAVcG). So much potential in visualizing these huge data sets this way. Keep up the good fight brother.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How Power Bi is Changing Everything I do in SEO & PPC

  1. 1. Same data, new lens How Power Bi is changing every part of my job
  2. 2. ©2017 Seer Interactive • p3 Then: October 17th Now: March 27th
  3. 3. ©2017 Seer Interactive • p4 How to: bit.ly/power-bi-all-day
  4. 4. Prioritization Power in your hands.
  5. 5. #1 Rankings Less impact
  6. 6. Prioritization
  7. 7. Voice JSON-LD Links UX Speed
  8. 8. Lack of Prioritization
  9. 9. Confession, My Shit was broken!
  10. 10. ©2017 Seer Interactive • p16 Seer’s Competitive Analysis
  11. 11. ©2017 Seer Interactive • p18 Seer’s Keyword Research Process
  12. 12. Moz tries to estimate this
  13. 13. More Complex
  14. 14. Complication 1: Complication #1 Personalization
  15. 15. Complication 1: Complication #2 Intent
  16. 16. Complication 1: Complication #3 Location
  17. 17. ©2017 Seer Interactive • p39 Pluralize it (in San Diego)
  18. 18. Complication 1: Complication #4 Mobilization
  19. 19. ©2017 Seer Interactive • p43 Broad Based “Best Practices” are becoming “Worst Practices”
  20. 20. ©2017 Seer Interactive • p44 We must get to Industry specific & Keyword grouped best practices else we end up with…
  21. 21. HTTPS Is a Ranking Factor…
  22. 22. +1 sec cost AMZN 1.6 Billion
  23. 23. ©2017 Seer Interactive • p48 The only ranking factors that matter Are the ones that impact you + your competitive set.
  24. 24. We need more links
  25. 25. ©2017 Seer Interactive • p50 Not for the word cloud computing
  26. 26. Clearing the Air
  27. 27. Bounce Rates, NAH SON!!
  28. 28. ©2017 Seer Interactive • p57 Broad Based Ranking Factors Never Catch this…
  29. 29. I need some money Robbing Banks
  30. 30. I need some money
  31. 31. Who are my competitors?
  32. 32. ©2017 Seer Interactive • p64 10,000 CONVERTING Keywords * 100 URLs / Keyword 1 Million URLs
  33. 33. But wait theres more
  34. 34. ©2017 Seer Interactive • p69 My virus client competes with PINTEREST????
  35. 35. ©2017 Seer Interactive • p71 Different Competitors = Different Strategies
  36. 36. ©2017 Seer Interactive • p73 Advice / Comparison Sites
  37. 37. ©2017 Seer Interactive • p75 PR/SEO Outreach
  38. 38. ©2017 Seer Interactive • p77 SEO & PPC Silos
  39. 39. ©2017 Seer Interactive • p80 Friends with the brand team…
  40. 40. ©2017 Seer Interactive • p83 Beware of estimates…
  41. 41. ©2017 Seer Interactive • p85 Long Tail of Conversions
  42. 42. ©2017 Seer Interactive • p89 CTR’s Change a LOT, don’t go chasing waterfalls
  43. 43. ©2017 Seer Interactive • p90 Why is TRAFFIC DOWN!!!!????
  44. 44. Don’t bring an opinion to… A Data Fight
  45. 45. Shit, the guy with the data is here…
  46. 46. ©2017 Seer Interactive • p95 Visualizing Opportunity
  47. 47. ©2017 Seer Interactive • p98 When is a #1 Ranking NOT worth going after? (Beta)
  48. 48. ©2017 Seer Interactive • p103 Have you CRUSHED SEO? Do this next…
  49. 49. Technical SEO + PPC?
  50. 50. ©2017 Seer Interactive • p116 I don’t have PPC Data…
  51. 51. Cost of Mis-prioritizing vs Cost of PPC data
  52. 52. ©2017 Seer Interactive • p118 Power Bi is FREE! No Excuses… So get crackin’

×