SOCIAL LUMAscape

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  • Nicely done!
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  • Super job, as usual, @tkawaja. I keep a hardcopy on my desk - and refer to it EVERY DAY.
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  • The question becomes the materiality of any of these specific players to most businesses.
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  • Time to add Social Selling tools to the visual.
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  • Just in case the other comment didn't update:
    http://dustn.tv/google-plus-is-the-number-two-social-network-in-the-world/
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  • 1. URL Shorteners Stream Platforms Social Marketing Management Twitter Apps Facebook Apps Social Search & Browsing © LUMA Partners LLC 2014 Social Branded Video Social Content & Forums Gamification SOCIAL LUMAscape Social Data Advocate Platforms Social/Mobile Apps & Games Community Platforms Social Networks - Other Social Commerce Platforms Analytics Social Publishing Platforms Social Promotion Platforms Facebook Gaming Content Curation Traditional Publishers Social Ad Networks Social Intelligence Social Social Business Software Content Sharing (Reviews/Q&A/Docs) Image/Video Sharing Blogging Platforms External (Customer) Facing Internal (Employee) Facing Scoring Social TV Social Referral MARKETE R CONSUME Social Shopping R Social Advertising Platforms Social Login/Sharing Denotes acquired company Denotes shuttered company