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©	LUMA	Partners	LLC	2017
Gamification
SOCIAL	LUMAscape
Social Data
Community
Platforms
Social/Mobile
Apps & Games
Social Networks - Other
Social Search & Browsing
Social Commerce
Platforms
Analytics
Social Promotion Platforms
Social Publishing Platforms
Social Marketing Management Twitter Apps
Facebook Gaming
Facebook Apps
Content Curation
URL Shorteners Stream Platforms
Traditional Publishers
Social Business Software
Content Sharing (Reviews/Q&A/Docs)
Image/Video Sharing
Blogging
Platforms
External (Customer) Facing
Internal (Employee) Facing
Social Ad Networks
Social Intelligence Social
Scoring
Social TV
Social Referral
M
A
R
K
E
T
E
R
P
E
O
P
L
E
Social Shopping
Social Advertising Platforms
Social Login/Sharing
UGC Mgmt & Forums
Denotes acquired company Denotes shuttered company
Advocate Platforms
Social Branded Video

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SOCIAL LUMAscape

  • 1. © LUMA Partners LLC 2017 Gamification SOCIAL LUMAscape Social Data Community Platforms Social/Mobile Apps & Games Social Networks - Other Social Search & Browsing Social Commerce Platforms Analytics Social Promotion Platforms Social Publishing Platforms Social Marketing Management Twitter Apps Facebook Gaming Facebook Apps Content Curation URL Shorteners Stream Platforms Traditional Publishers Social Business Software Content Sharing (Reviews/Q&A/Docs) Image/Video Sharing Blogging Platforms External (Customer) Facing Internal (Employee) Facing Social Ad Networks Social Intelligence Social Scoring Social TV Social Referral M A R K E T E R P E O P L E Social Shopping Social Advertising Platforms Social Login/Sharing UGC Mgmt & Forums Denotes acquired company Denotes shuttered company Advocate Platforms Social Branded Video