How Brands Optimize their Communication on Social Networks

3,242 views

Published on

A presentation about brands on social networks during the WOMMA's Marketing2.0 conference in Paris (May 2009)

Published in: Business, Technology
1 Comment
15 Likes
Statistics
Notes
  • I am very interested in enabling social networking on my website Avatar Action Figures. I believe that this would help get the word out as visiors visit they could recommend my site to others on the network. I use this function all the time and its great. I sell Avatar Action Figures at ActionFigureFun.com. Hopefully soon I will have social networking enabled.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,242
On SlideShare
0
From Embeds
0
Number of Embeds
68
Actions
Shares
0
Downloads
0
Comments
1
Likes
15
Embeds 0
No embeds

No notes for slide

How Brands Optimize their Communication on Social Networks

  1. 1. How Brands Optimize Their Communication On Social Networks<br />March 30th 2009<br />
  2. 2. Social Networks in 2009<br />
  3. 3. &quot;Internet- and mobile-based tools that facilitates conversations and interactions between groups of people&quot;<br />Social Media?<br />
  4. 4. What do you need to be social?<br />Profils<br />Friend lists<br />Social features<br />
  5. 5. Every web site can be social<br />
  6. 6. Even old medias are social<br />
  7. 7. From social networks to social platforms<br />Expressing<br />Sharing<br />Gaming<br />Social Games<br />Casual Games<br />Networking<br />Social Platforms<br />MMORPG<br />MOG<br />Casual MMO<br />
  8. 8. Beware of new comers<br />Growing<br />Growingfaster<br />
  9. 9. 有人說漢語?<br />200M<br />+850M<br />
  10. 10. Think outside the browser<br />
  11. 11. Brands in social networks<br />
  12. 12. What can brands do in social networks?<br />Banners<br />Group sponsoring<br />Social ads<br />Profils<br />Applications<br />
  13. 13. Dive into the social web<br />
  14. 14. What about co-creation?<br />
  15. 15. Targeting is not enough<br />?<br />?<br />
  16. 16. Toward social analytics?<br />Metrics<br /># of friends / # of friends of friends<br /># of RSS subscribers / Twitter followers<br /># of Comments per post / tweet / video<br /># of Shared links<br />% of visits from SM web sites<br />Share of voice per SM type<br />Financial KPIs<br />Cost per new subscriber<br />Cost per post / tweet<br />Engagement KPIs<br />Friendship rate<br />Participation rate<br />Viewing rate<br />Propagation rate<br />
  17. 17. Expending your social graph<br />?<br />
  18. 18. Next please!<br />

×