B2B Marketing Excellence Social Media Overview
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A top line view of how social media is changing the business-to-business and business-to-government (B2B and B2G) marketing landscape, including examples. For me, visit http://bit.ly/aaBsmN
![Social Media Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In the next five years, “ social networks” will become a feature of the Internet.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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B2B Marketing Excellence Social Media Overview
- 1. B2B Social Media The Core of Your Dynamic Brand Identity Capabilities Overview March, 2010 www.B2BMarketingExcellence.com
Editor's Notes
- Is there a better way to display the graphics. The presentation of the logos feels dated.
- B2B Marketing Excellence uses a proprietary brand strategy framework called an Asset Brand : A multimedia, social, evolving and consistent identity for your company Vision and values-based, an expression of the corporate DNA That is… Aligned with the corporate business strategy Capable of engendering loyalty and enthusiasm Alive through the actions of your employees, how you look, and what you say It is not unusual to associate a brand with the logo. The logo is designed to trigger a brand reaction , but especially in the age of social multimedia, the brand is so much more than the logo, it’s the audience’s thoughts and feelings when they experience all your company produces. Rarely do we hear people talk about a company’s logo. They will identify the logo, but more importantly, their opinion of your company is based on the thoughts and feelings they have based on the experiences they have had with your company. The combined impact of these experiences define who you are in their minds. The experience is what gets talked about long after the newness of the logo and visual identity wears off . Where as the visual elements help them recall that experience.
- Our capabilities our extensive. Our pool of talent is broad and our experience is deep which ensures that our clients receive services from an A+ team of highly skilled professionals.