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What You Don’t Know About Social Media Could Be Killing Your Business,[object Object],Presented by:,[object Object],Hollis ThomasesPresident,[object Object],Tracy GossonPresident,[object Object]
What is Social Media?,[object Object]
Social Media vs. Social Networking,[object Object],Social Media,[object Object],Broad term,[object Object],Social Media is a Channel,[object Object],More one-way communication,[object Object],Focus is on content generation & consumption,[object Object],Social Networking,[object Object],More specific term,[object Object],Social Networking is Engagement,[object Object],More two-way communication,[object Object],Focus is on building relationships and establishing reputations,[object Object]
Common Terminology,[object Object],LinkedIn,[object Object],Twitter,[object Object],Facebook,[object Object],Tweets,[object Object],Follow vs. Following vs. Friends (“Tweeps”),[object Object],Mentions/@replies,[object Object],DMs,[object Object],Shortened URL,[object Object],Hashtags,[object Object],Tweetups,[object Object],Network,[object Object],Connections,[object Object],Recommendation,[object Object],Groups,[object Object],Likes,[object Object],Friends vs. Like(rs),[object Object],Profile vs. Page,[object Object],Status Update,[object Object],Blogging,[object Object],YouTube,[object Object],Blog vs. Blogging vs. Blog Post,[object Object],RSS Feed,[object Object],Comments,[object Object],Social Bookmarks,[object Object],Channel,[object Object],Views,[object Object],Spotlight Videos,[object Object],Promoted Videos,[object Object],Featured Videos,[object Object]
Who Uses Social Media?,[object Object],Clients,[object Object],Prospects,[object Object],Competitors,[object Object],Job Seekers,[object Object],Industry Analysts,[object Object],Everybody Else…,[object Object]
Developing a Social Media Strategy,[object Object],Approach like any marketing initiative; you need a plan,[object Object],Listen first,[object Object],Be realistic about your investment abilities; how much money and staff time can you afford?,[object Object],Determine your destination; then build your map,[object Object],Identify who you are and what you care about; what is your “voice” going to be?,[object Object],Understand the best tools for your organization,[object Object],How are you going to track in a way that is meaningful to you?,[object Object]
How Social Media Could Be Affecting Your Business,[object Object],Let’s see some examples…,[object Object]
Human Resources,[object Object],[object Object],[object Object],[object Object]
Education/Training,[object Object],[object Object]
Promotions,[object Object]
Promotions
Lead Generation& Sales,[object Object]
PR & Reputation Management,[object Object],Thought Leadership,[object Object],Product Reviews,[object Object]
PR & Reputation Management,[object Object],Thought Leadership,[object Object],Product Reviews,[object Object],Crisis Management,[object Object]
Brand Building,[object Object],Build Branding& Awareness,[object Object]
Brand Building,[object Object],Build Branding& Awareness,[object Object]
Brand Building,[object Object],Build Branding& Awareness,[object Object],Build Loyalty& Retention,[object Object]
Brand Building,[object Object],Build Branding& Awareness,[object Object],Build Loyalty& Retention,[object Object]
Customer Service,[object Object],Provide Direct Customer Service,[object Object]
Customer Service,[object Object],Provide Direct Customer Service,[object Object]
Customer Service,[object Object],Provide Direct Customer Service,[object Object],Another brand & relationship building opportunity,[object Object]
Customer Service,[object Object],Provide Direct Customer Service,[object Object],Another brand & relationship building opportunity,[object Object]
Search Engine Visibility,[object Object],Increase organic (free) search engine rankings,[object Object],Give competitive edge,[object Object]
Tools of the Trade,[object Object],Monitoring,[object Object],Measuring,[object Object],Execution,[object Object],Blogging,[object Object],CMS (e.g. WordPress),[object Object],Twitter,[object Object],HootSuite, Tweekdeck, Seesmic,[object Object],Bookmarklets,[object Object],Integration Tools,[object Object],Twitter  Facebook,[object Object],Facebook  LinkedIn,[object Object],Feeds,[object Object],Mobile Apps,[object Object]
Tools of the Trade,[object Object],Execution,[object Object]
Tools of the Trade,[object Object],Execution,[object Object]
Tools of the Trade,[object Object],Execution,[object Object]
Tools of the Trade,[object Object],Monitoring,[object Object],Measuring,[object Object],Execution,[object Object],PostRank Analytics,[object Object],Social Mention,[object Object],Socialseek,[object Object],Trackur,[object Object],Viral Heat,[object Object],Sysomos,[object Object],Radian6,[object Object],Trendrr,[object Object],Google Alerts,[object Object],Blogging,[object Object],CMS (e.g. WordPress),[object Object],Twitter,[object Object],HootSuite, Tweekdeck, Seesmic,[object Object],Bookmarklets,[object Object],Integration Tools,[object Object],Twitter  Facebook,[object Object],Facebook  LinkedIn,[object Object],Feeds,[object Object],Mobile Apps,[object Object]
Tools of the Trade,[object Object],Monitoring,[object Object]
Tools of the Trade,[object Object],Monitoring,[object Object]
Tools of the Trade,[object Object],Monitoring,[object Object],Measuring,[object Object],Execution,[object Object],PostRank Analytics,[object Object],Social Mention,[object Object],Socialseek,[object Object],Trackur,[object Object],Viral Heat,[object Object],Sysomos,[object Object],Radian6,[object Object],Trendrr,[object Object],Google Alerts,[object Object],Google Analytics,[object Object],Tweet Reach,[object Object],HowSociable?,[object Object],Post Rank Analytics,[object Object],Blogging,[object Object],CMS (e.g. WordPress),[object Object],Twitter,[object Object],HootSuite, Tweekdeck, Seesmic,[object Object],Bookmarklets,[object Object],Integration Tools,[object Object],Twitter  Facebook,[object Object],Facebook  LinkedIn,[object Object],Feeds,[object Object],Mobile Apps,[object Object]
Tools of the Trade,[object Object],Measuring,[object Object],Common Metrics/KPIs by Platform,[object Object]
Tools of the Trade,[object Object],Measuring,[object Object],Tangibles,[object Object],Record search engine rankings prior to SMO,[object Object],Track inbound links from SMO initiatives,[object Object],Review Web Analytics:,[object Object],increased traffic from SMO efforts particularly referral sites,[object Object],before and after site activity,[object Object],completion rate for specific objectives, i.e. requests for white papers or completed contact forms,[object Object],Capture other methods of inquiry, i.e. by telephone (via call tracking) or direct email,[object Object]
Tools of the Trade,[object Object],Measuring,[object Object],Intangibles,[object Object],Increased brand visibility on high traffic, forward-thinking web properties with very targeted, positive content,[object Object],Creation of additional discussion, commenting, and engagement with targeted content and brand beyond just a simple page view,[object Object],Can be measured by assessing # of mentions, sentiment, authority, market share, relevance etc,[object Object],Combats detracting or distracting posts about your company or products.  By continuing to present consistent, positive and USEFUL information from trusted community members, the company can engage the sites more over time to supplement and balance negative or unhelpful info.,[object Object]
Tools of the Trade,[object Object],Measuring,[object Object]
Other Tools,[object Object],Cross-Platform Blogging Tools,[object Object],Tumblr,[object Object],Posterous,[object Object],Social Media Advertising,[object Object],LinkedIn DirectAds,[object Object],Facebook Ads,[object Object]
Who’s using What?,[object Object],Types of Social Media Platforms Deployed,[object Object],Photo Sharing,[object Object],(Non-FB),[object Object],Tagging,[object Object],Blogs,[object Object],RSS & Sharing,[object Object],Twitter,[object Object],LinkedIn,[object Object],YouTube,[object Object],SlideShare,[object Object],On-Site Polls,[object Object],On-Site Communities,[object Object],Discussion Boards,[object Object],Streaming A/V,[object Object],Facebook,[object Object],Company Name,[object Object],19 April 2011,[object Object],39,[object Object]
Trends & Hot Topics,[object Object]
Trends & Hot Topics,[object Object]
Resources,[object Object]
Key Take-Aways,[object Object],Monitor & Listen, even if you don’t participate,[object Object],Recognize that your target audience, your competitors, your industry are using social media, even if you’re not,[object Object],Develop a strategy that’s right for you,[object Object],Remember that social media is just another tool in the toolkit,[object Object]
Thank you!,[object Object],Presented by:,[object Object],Hollis ThomasesPresident,[object Object],Tracy GossonPresident,[object Object]
Leadership_SocialMedia_4-14-11
Leadership_SocialMedia_4-14-11

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