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B-RISE Integrated Marketing Agency
OUR mission
YOUR BRAND
TRANSFORMATION PARTNER
OUR ROOTH STRENGTHS
HUMAN are our core strength
With a leadership team from top marketing agency - DENTSU Việt Nam
DENTSU is the top 5 advertising agency in the world from Japan.
Biti’s campaign - Reinventing Vietnam Origin Legend/ Sons of The Fairy and The Dragon
Tangrams Spikes Asia (AMES) - BRONZE
PR Asia Awards - GOLD
MMA Smarties - APAC Awards - SILVER
MMA Smarties - Vietnam Awards - GOLD & SILVER
Biti’s Smart campaign - A shoe can make kids smarter!
DAN Innovations - Global Awards - GOLD
Smarties Mobile Marketing - Global Awards - GOLD & SILVER
MMA Smarties - Vietnam Awards - GOLD & SILVER
Mirinda Soda Cream campaign - One Innovation to Rule Them All
Smarties Mobile Marketing - Global Awards - GOLD
CEO.
MAI HONG NGOC
With a leadership team from top marketing agency - DENTSU Việt Nam
DENTSU is the top 5 advertising agency in the world from Japan.
Head & Shoulder campaign - "100 Pronunciations, 1 Solution”
APAC Effie Awards - BRONZE
Smarties - Global and APAC - Short list
MMA Smarties - Vietnam Awards - GOLD
MMA Smarties - Vietnam Awards - BRONZE
REVIVE campaign - "Back to the game”
MMA Smarties - Vietnam Awards - BRONZE
COO.
NHI LƯƠNG
A lecturer in branding courses on BRANDS VIETNAM
BRANDS VIETNAM is the largest marketing community in Vietnam
Khoá học XÂY DỰNG THƯƠNG HIỆU TINH GỌN
đứng top #3 best seller
Therefore, our core strengths are:
OUR core value
STRATEGIC
APPROACH
DEDICATED
HUMAN
SYSTEMIZED
MANAGEMENT
OUR METHOD
Lean is the marketing philosophy as we follow
Lean Marketing
Lean marketing emphasizes eliminating non-value-added
activities, focusing on using resources efficiency and
effectiveness.
BUILD
EXECUTE
MEASURE
LEARN
FAIL
Change strategy
WIN
Maintain implementation
Từ triết lý tinh gọn, chúng tôi tự phát triển các mô hình
Xây Dựng Thương Hiệu Tinh Gọn và Kế Hoạch Marketing Tinh Gọn
phù hợp với các doanh nghiệp cần sự linh hoạt và hiệu quả
From the lean philosophy, we try to self-develop the models
Lean Branding and Lean Marketing
suitable for businesses that need flexibility and efficiency
01 LEAN Brand Building
COMPETITIVE
ADVANTAGES
Root Strengths
CONSUMER
DEMAND
Targeting
DEFINE
SOLUTION
Benefit
Brand
Expression
CHARACT
ERISTIC
IDENTITY
Market
Define the target market
BRAND
Positioning
Message
Define communication message
Media
Define communication activities
02 LEAN Marketing Plan
Organic Ads
Community PR
Communication
channel
Conversion
channel
Purchase = transaction
Remarketing
Retargeting
Store Suppliers
Social Web E-com
Traffic
New Repeat Loyal Lapse
Consideration
Conversion
Visitor
<invisible>
User
<having info>
Customer
<buying>
Promotion
SMS Zalo Email Chat
Promotion
NO
YES
Offline
Online
GT/MT
Advocacy = recommend / share
CRM | Direct Marketing / Inbound
Remarketing
Retargeting
Wherever the customer buying,
the conversion channel is there
OUR SERVICE
Diversify the types of services provided to customers
B-RISE AGENCY
Integrated Marketing Communication
Planning a branding strategy and implementing integrated communication
01/ 02/ 03/
BRAND plan
Branding
Communication
strategy
BRAND identity
Brand Name
Tagline/slogan
Logo design
Packaging design
Website design
Brand identity
BRAND expression
Content marketing
Social marketing
Influencer marketing
Performance marketing
Production
After the brand is built and operates stably, we will train and transfer
so the brand can build its own marketing team
Branding
Branding
Communication
strategy
Marketing
Comprehensive
multi-channel
advertising plan. How to
orient and deploy
content & images for
each channel
Ads
Develop plans, deploy
and optimize
advertising
Project
Management
Build thinking, skills and
toolkits for effective
communication project
management
B-ACADEMY
Marketing Training Service
From 2023., B-STAR 2020s is established (under B-RISE Agency) became partners with THE BLACK VELVET (CEO.
Tiên Cookie) – is a social media marketing company for artist.
X
Project “KHÓC Ở TRONG CLUB” - Hiền Hồ singer
B-STAR 2020s
Music Strategic Marketing
Companion for development is our culture
OUR PROJECT
Vietnam, USA, Japan, UK are the markets that we serve
Big
CORPORATE
ELOVI
(Morinaga Corp)
Proposing communications
plan for brands: including social
proposition, key activities,
content direction and
advertising plans (media paid)
MAIN SOW
CHALLENGE |
Elovi Aloe Vera Yogurt has improved with 4 times bigger
jelly than usual. To bring more coolness to their
consumers. However, the brand awareness is still "low"
with this upgrade.
APPROACH |
By keeping the key point of yogurt products is "appetizing" and the benefit
of aloe vera is to bring freshness to the body. Elovi will focus on exploiting
these two key values through brand positioning on social platforms,
advertising posts and conveyed images.
HOW WE EXECUTE |
is the amount of engagement after 1
month. Exceeded 35.51% KPIs.
*6,460
engagements
is the number of participations in the
"organic" mini-game.
*2,900
users
is the amount of reach after 1 month.
Exceeded 38.24% KPIs
*714,209
reaches
ZINZIN
(Morinaga Corp)
Proposing communications
plan for brands: including social
proposition, key activities,
content direction and
advertising plans (media paid)
MAIN SOW
CHALLENGE |
ZinZin is a fruit milk brand for children, has been in
Vietnam for more than 20 years. In 2023 - the brand has
made improvements in product and packaging to better
match trends & consumer needs. ZinZin needs a
communications plan to support the new upgrade.
APPROACH |
ZinZin wants to send a message: don't limit "exercise" to a specific
standard, let your child be free to move as he pleases & wherever. Playing
basketball or a child happily jumping up a tree to pick fruit, those are all
childhood movements. With the upgrade in nutrition and vitamin D3,
ZinZin is always ready to accompany your children to exercise. anywhere.
HOW WE EXECUTE |
AMAZON
GLOBAL SELLING
VIETNAM
Developing a Social Media Plan
for business, manage fanpage,
incorporate visual content into
social media style guide, and
establish recognizable,
eye-catching visual content
each week. Furthermore, we
assist with customer interaction
management during the
“Amazon Week 2022”.
MAIN SOW
CHALLENGE |
Amazon Global Selling (AGS) is currently such a
“new-term". Therefore, the objective is to increase
awareness as well as educate VN sellers in order to
attract them join in Amazon Global Selling.
APPROACH |
When sellers want to reach North America Region, AGS is the only choice
for them. In term of offering services, one of the most interesting ones is
FBA which support the logistics matters for many sellers. Therefore, we
propose an SOCIAL PROPOSITION for AGS VN is “The Best Partner to
START SELLING TO NORTH AMERICA”
HOW WE EXECUTE |
is the average amount of fan-page inbox
message per month, we manage & reply.
*200-300
messages
Monthly, we have the report on what is the
most engaging content and the lowest one.
*learn &
optimize
is the timeline we plan & manage project
for AGS VN
*02
quarter
VINHOMES
(real estate)
Developing social media plan
and deliver contents on social
platform.
MAIN SOW
CHALLENGE |
In the context that Vietnam's property markets has
fallen on Economic Crisis, Vinhomes host the largest
property recruitment conference of the year.
Communication objective: stirring up the market; attract
human resources and promote the brand stature.
APPROACH |
By creating storytelling, we try to deliver positive statement and motivate
human resources to attend recruitment events.
HOW WE EXECUTE |
Attract more than 5000 attendees.
*5000
attendees
is time spent on strategic planning & and
mass creation of content, visual and PR.
*14
days
PANASONIC
Developing content direction &
Creating content and content
visual on Panasonic’s fanpage
in 2022 Tet campaign “KHƠI
NGUỒN XUÂN KHÍ – NÂNG
TẦM SỐNG KHOẺ”
MAIN SOW
CHALLENGE |
In the context of consumers don't seem to be getting
ready in time to celebrate Tet, as it arrived sooner than
usual in 2022. Panasonic launch a campaign that
encourage consumers to renovation their house by
offering a number of sales promotions.
APPROACH |
Creating a storytelling in accordance with the campaign's big-idea.
Designing content with messages which are straightforward and full of the
energy of spring so that users can quickly absorb and comprehend brand
information.
HOW WE EXECUTE |
the average number of interactions per
post achieved during the campaign.
1,500
engagements/post
be created in 03 weeks, more than 13 posts
under format of multiple photos /videos.
*17
posts
SME
and STARTUP
Technology
TAXBOOK
Propose a communication plan
with the goal of testing
consumer’s top demands
toward brand's service offerings
MAIN SOW
CHALLENGE |
TaxBook is the new players in the segment of
technology transformation of Tax Services. This
product concept is new to many Vietnamese
customers. So TaxBook need to evaluate what is the
top demanding toward their offering services.
APPROACH |
By propose many hypothesis of customer's demand, based on brand
team sharings, we inject those assumption into separate social posts.
We use media ads & evaluate in accordance with CTR
(click-through-rate) criteria to classify the top demands of customers.
HOW WE EXECUTE |
TaxBook has figured out top 02 demands
with the highest CTR ratio.
[1] Manage & Track the
operation process.
[2] Enhance competitive
advantage of services.
BENKON
BenKon provide a solution to automate the
management of air conditioners, reduce
costs and optimize resources. BenKon now
is one of the projects invested and
developed by the SHTP incubator (HCMC
high-tech park). The founder was once the
chief technology officer of Fossil
Corporation and was an establisher of one
of the first engineering groups to develop
Bluetooth Mesh technology (applied in
smartphones today).
Description
CHALLENGE |
BenKon gathers a team of high-tech engineers, so it
needs comprehensive marketing support to identify
product benefits to motivate purchase, potential
segments and communicate to increase brand value to
raise capital investment.
APPROACH |
With +2 years of cooperation from the early days of brand building,
applying #Growth_Hacking method to establish metrics about (1)
customer segments, (2) product benefits. From there, determine the
direction for the BenKon brand and increase the scale of communication
on wide range to create awareness.
HOW WE EXECUTE |
+1,000 followers
Build linkedin, fanpage, website for Benkon &
gained 1,000 followers in the first month.
Using the A/B testing to determine the most attractive benefit is saving
electricity with the B2B customer. Accordingly, changing the brand positioning
from "device to help control and monitor air conditioners" to "automatic
solutions in air conditioner management, helping to reduce energy waste
and optimize resources".
Bringing back BenKon partners that are massive brands:
WORKFLOW
Propose a communication plan with
the goal of measuring & testing user
acceptance for new products
launched in Vietnam market.
MAIN SOW
CHALLENGE |
WorkFlow provides a Working Pod (mobile workspace)
solution. This is an extremely new solution in Vietnam.
With limited resources, WorkFlow needed to measure
the feasibility of selling the solution. Spending billions
of dong on research is impossible for this SME brand.
APPROACH |
About competitive strength - this is a new & extremely advanced model
with international standard quality. Assumptions are made: the model will
be suitable for medium-sized office and C-levels for working from home.
By method: testing advertising in a short time, WORKFLOW will measure
and check the level of acceptance from users for the solution.
HOW WE EXECUTE |
Total amount of messages: 248
x08 compared to estimated KPIs
Total amount of lead: 43
x215% compared to estimated KPIs
Architecture
LÀ NHÀ
.Be a retainer in term of
branding, marketing &
communication.
MAIN SOW
CHALLENGE |
La Nha immediately recognizes its competitors as
traditional furniture sellers, so developing a brand image
is essential from the start. La Nha has evolved its
business model from retail merchandise sales to interior
design and construction throughout time.
APPROACH |
B-RISE has been La Nha's full-service marketing partner for over 5
years. Based on the development of La Nha, progressively establish the
brand on integrated communication channels and develop repositioning
strategies.
HOW WE EXECUTE |
The number of followers on La Nha's
fanpage is entirely organic.
*40,000
followers
Là số lượng người truy cập tự nhiên vào
website Là Nhà mỗi tháng.
*2000
traffic
80% of La Nha's sales are generated
through Facebook.
*2,5
billon VNĐ
TRE NGHỆ
.Branding, marketing &
communication.
MAIN SOW
CHALLENGE |
Tre Nghe penetrated the market to target the low-end
segment, who own house at level 4. After 2 years, Tre
Nghệ upgraded to target on middle-class segment,
focusing on townhouse owner
APPROACH |
Cooperating with Tre Nghe from the beginning of brand building,
identifying the goal of transforming consumer behavior from using "the
contractor" to using Tre Nghe services, emphasizing the capacity of
transparency and straightforward process.
HOW WE EXECUTE |
Support the sales team to design consulting
scenario, increase the conversion rate of messages
into orders and increase the average order value
from 400-500 million to 1-2 billion.
*x2
conversion rate
the number of messages increased by 60%,
messages costing between 80K - 120K.
*160%
messages
Beauty Care
LANCI
Branding, marketing &
communication for client.
MAIN SOW
CHALLENGE |
LANCI has come up with their new Skincare Sets LANCI
3D-BRIGHTY including: white cream elasticity &
brightening with the objective of increasing product
awareness and conversion rate.
APPROACH |
Applying IMC, B-Rise assist LANCI in planning a new product launch with
the key message “Trắng mướt tức thì sau 1 giây”. Integrating activities:
media planning, key assets production planning, KOL/KOC/PR booking,
Fanpage & Facebook ads management.
HOW WE EXECUTE |
+100,000
engagements
Gain more than 100,000 social media
engagement, KPIs achieved 142%.
+1,087,800 views
Total view of KOC on TikTok, KPIs achieve
252,98% so with more than 87,673 social
media engagements.
+17,000 followers
followers on TikTok after 1 month launching,
exceed 1,000 followers of KPIs.
Fanpage PR KOL
TikTok
INTERSHOP
Plan & manage Facebook
online content for client, to
promote product & service.
MAIN SOW
CHALLENGE |
With the goal of increasing brand awareness of 3
brands: B-Protected, Henry Bloom, Larune to increase
sales revenue.
APPROACH |
Define product functionalities and messages for each brand. Creative
content and communicate through integrated channels, ensuring
uniformity and consistency to maintain brand awareness.
HOW WE EXECUTE |
PR
Video Fanpage
KOL
Social seeding
Education
ICS
ICS Bilingual School was founded in
2020 with the goal of creating a joyful
learning environment where children
are appreciated and developed with
self-confidence in the spirit of "I CAN!"
Description
CHALLENGE |
Inheriting the spirit “I CAN”, ICS officially launch ICS
Secondary School in school year 2023-2024.
Therefore, ICS required (1) brand identity and (2)
communication to spread out the story and core value
APPROACH |
The communications must point out the positioning & the USP (the first
school applied “design thinking“ method in Viet Nam) bringing convincing
benefits & spread out images in the mind of parents and students.
HOW WE EXECUTE |
+BRAND
IDENTITY
Including: Logo, Brochure, Student
schedule, School kit,…
+COMMUNICATION
& ADVERTISING
Including: Implementing the communication strategy according
to the target audiences insight, effectively converting information
(leads). Creating content and content visual.
BRANDS VIETNAM
As the largest branding building and
marketing community in Vietnam,
Brands Vietnam is not only known as
an official information site but also
integrates Brands Camp as an
e-learning platform connecting with the
top marketers in the world industry to
share knowledge in the fields of
Agency, Brand, Production...
Description
CHALLENGE |
Courses on the Brands Camp platform are tended to
attract more registrations from previous students than
new students. It is necessary to boost the amount of
freshman
APPROACH |
Applying the #Growth_Hacking method to divide Brands Camp's target
consumers into several groups based on their requirements and
behaviors. Then, distribute courses based on the needs of each group.
Simultaneously, propose promotions and implement degree awarding to
encourage freshman to convert.
HOW WE EXECUTE |
A/B test
Ứng dụng phương pháp A/B test cho từng
creative asset để xác định được nội dung và
hình ảnh thu hút.
+5.46
Successfully launching campaign 08.03 and with a ROAS
conversion rate of up to 5.46 (versus 3.04). Identifying the
highest converting users who have interacted the Brands
Vietnam fanpage.
REDCAT MOTION
As a pioneer company in the field of
animation/motion production in
Vietnam, "Red motion" implement
communication for famous brands
such as Vinamilk, Biti's, Kul... with the
founder Mr. Leo Dinh is also knowing
as a famous director of Vietnamese
animated films such as "Con Rong
Chau Tien", and "U Linh Tich Ky".
Description
CHALLENGE |
During the period of focusing on improving product
quality and providing products focused on international
markets, RedCat Motion is gradually losing its brand
recognition in the Vietnamese market, especially with
the young generation.
APPROACH |
Identifying the target audience of RedCat Motion includes (1) the art
student community, (2) the marketing student community, to create brand
identity as a basis for attracting personnel and projects. With the
message: RedCat Motion pioneered the field of animation clip production
in the advertising industry.
HOW WE EXECUTE |
+250
Come up with themes and scripts, connect
with universities, and host webinars with
over 250 attendees.
+1,000
Xây dựng nội dung và triển khai truyền
thông trên các kênh fanpage, youtube,
On-mic… với tổng lượng tương tác đạt trên
1,000.
Food & Beverage
T4 BRISTOL
T4 - A famous milk tea brand which
was founded in Taiwan in 2014. The
brand has spread to international. With
the mission to bring happiness to
customers and their friends in
worldwide, T4 was decided to expand
in Bristol -where the brand strives to
gain and promote its flavor and brand
story.
Description
CHALLENGE |
The Yuson had to deal with the difficulty of repositioning
the brand. After a period time, The Yuson has not yet
successfully communicated the brand story to their
target audiences
APPROACH |
Researching the data & insight of this market, combining the strength to
develop messages on social media platform.
HOW WE EXECUTE |
+REPOSITIONING THE
COMMUNICATIONS STORY
With the positioning that offer users “GOOD VIBE” when drinking
milk tea. A story about a brand that is both youthful and freedom in
the West, mixed with the spirit of Asian food, was began here.
Before After
THEYUSON
TEA & COFFEE
A coffee brand belonging to The
Yuson ecosystem (business in
various field)
Description
CHALLENGE |
An Asian brand must embrace Western culture. T4
Bristol requires social media strategy that delivers the
brand spirit while also meet the British’s demand.
APPROACH |
Ứng dụng phương pháp định vị thương hiệu tinh gọn, The Yuson đã tìm ra
điểm mạnh của mình chính là không gian và cảm giác trải nghiệm mà
thương hiệu có. Kết hợp với insight người dùng đến thương hiệu, The
Yuson đã có chiến lược thương hiệu rõ ràng hơn, từ đó hình ảnh thương
hiệu thay đổi toàn diện.
HOW WE EXECUTE |
+POSITIONING
Định vị thương hiệu là nơi mang đến trải nghiệm của những Gắn Kết
– Sẻ Chia – Tâm Tình – Tỉ Tê – Kết Nối – Lắng Nghe.
+ COMMUNICATION, SHOOTING, VIDEO
PRODUCTION, SOCIAL BOOKING…
KOME
Plan & manage Facebook
online content for client, to
promote product & service.
MAIN SOW
CHALLENGE |
Need to understand the demands / insight of target
audience living in Japan, in order to propose relevant
content for them.
APPROACH |
Developing brand guideline, creating and designing content and visual
content on social media platform.
HOW WE EXECUTE |
Gaining 400,000 fanpage reaches within 4 months and more than 6000
social engagements per month.
*6,000
engagements/post
*400,000
page reaches
KOME - Importer and distributor of
Vietnamese products in Japan.
YEN CUISINE
JAPONAISE
Yen Cuisine Japonaise is a
Japanese-cuisine restaurant
located in the central of
Montreal city (Canada).
Description
CHALLENGE |
The objective is to raise brand awareness, and dinners
living around 10 kilometres would have a meal at the
restaurant, especially at the dead time.
APPROACH |
Applying #Growth_Hacking method to analyse the various demands,
distinct motivation with different cultures of target customer in Canada.
Keeping track and running digital ads in Facebook & Instagram platforms,
to find the winning ads and propose strategic master plan for brand.
HOW WE EXECUTE |
The revenue achieved more than 4 billion VND after 6 months running the
campaign. The traffic coming from word of mouth account for 60%, and the
remaining (40%) coming from new customers who were reached by ads.
*04
billion VND
Social Booking
MAIN SOW
CHALLENGE |
The objective of the campaign is bring out Japanese
Sake closer to Vietnamese consumers.
APPROACH |
Approaching the Japanese restaurants and booking Food
Blogger/KOL/Hot Profile to make the social amplification. They took
photos, reviewed about the perfect combination of Japanese Sake and
delicious food.
HOW WE EXECUTE |
Triggering more than 39K engagements in social, also trigger
social discussion. Mostly the comments is about the desire of
trying sake wine, food and restaurants.
*39,000
engagements
JETRO
JETRO - The Japan External Trade
Organization
365 BEGIN
365 BEGIN - Nutritional brand
that provides energy and
protein food
Description
CHALLENGE |
365 BEGIN has a sub-brand called FITTO. The
objective is running the campaign to push conversion
for FITTO Mooncake in Mid-autumn festival.
APPROACH |
Applying #Growth_Hacking method to analyse the various demands to
find out the key message and the demand should be focused. Besides,
we proposed some promotions program suitable for brand.
HOW WE EXECUTE |
+600 messages
Converting more than 600 messages purchasing FITTO mooncake,
after 1 month running the campaign.
CCCPSAIGON
CAFE &
RESTAURANT
Established since 2005, CCCP Saigon
is a restaurant specializing in Eastern
European, especially Ukrainian and
Russian cuisine. It is the second CCCP
restaurant in Vietnam and also the only
branch in Saigon.
Description
CHALLENGE |
One of the most popular and leading Russian
restaurants in Vietnam with the reputation of 2-no rules
restaurant: “No advertising”, “No discount”.
APPROACH |
B-Rise consulted and administered the brand-growth direction of CCCP &
developed communications strategy to regenerate this brand.
HOW WE EXECUTE |
+2 billion
Consulting the brand strategy from 2020, with the achievement of
the the revenue growth of wine bistro from 800 million VND/month
(2019) to more than 2 billion VND (2020).
SHOOTING
Fashion & Travel
ROVER
A luggage brand for youths
which individuality and unique
colors. Target on high-quality
products with convenient
designs that are integrated into
the luggage.
Description
CHALLENGE |
Previously, the brand only sold directly and through
e-commerce, without social media platform. They
intend to take more advantage on Facebook and
Instagram in order to boost sales conversions.
APPROACH |
Applying the #Growth_Hacking method to analyze target audiences with
different needs and behaviors, to track and run multi-channel and hybrid
ads. Find out the winning ads to propose an strategic plan for the brand.
HOW WE EXECUTE |
x3 sales revenue
With the collaboration and implementing integrated
communications, the sales revenue increased three times as much
as before.
New Positioning
As a result, it has changed brand positioning from
"encourages travel to experience" to "as a trendy
accessory for each trip".
THE RUỘNG
The “Ruộng” is a resort project
that carries the breath of
memories, reminiscent of
familiar images in childhood,
the simple and peaceful
homeland that we used to be
attached to.
Description
CHALLENGE |
The Ruộng nestled at the end of the village road, leading
to the long-harvested fields of the local people with a
rich rural setting. The main goal of the campaign is to
increase brand awareness on social media platforms.
APPROACH |
Developing social media strategy, fanpage management and delivering
content on social media platform.
HOW WE EXECUTE |
+200 million
Once social media advertising is
implemented, the social platform
generated 200 million dong each month.
+1,750 messages
Attracting and converting more than 1750 target
audiences
+7,407 page likes
Total page likes, increased by 234%
LET’S TALK
Website: b-rise.asia
Phone: 077.5599.235
Email: info@b-rise.asia
THANKYOU

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(B-Rise) Integrated Marketing Agency - Credential (Eng) - Sep 2023.pdf

  • 3. OUR ROOTH STRENGTHS HUMAN are our core strength
  • 4. With a leadership team from top marketing agency - DENTSU Việt Nam DENTSU is the top 5 advertising agency in the world from Japan. Biti’s campaign - Reinventing Vietnam Origin Legend/ Sons of The Fairy and The Dragon Tangrams Spikes Asia (AMES) - BRONZE PR Asia Awards - GOLD MMA Smarties - APAC Awards - SILVER MMA Smarties - Vietnam Awards - GOLD & SILVER Biti’s Smart campaign - A shoe can make kids smarter! DAN Innovations - Global Awards - GOLD Smarties Mobile Marketing - Global Awards - GOLD & SILVER MMA Smarties - Vietnam Awards - GOLD & SILVER Mirinda Soda Cream campaign - One Innovation to Rule Them All Smarties Mobile Marketing - Global Awards - GOLD CEO. MAI HONG NGOC
  • 5. With a leadership team from top marketing agency - DENTSU Việt Nam DENTSU is the top 5 advertising agency in the world from Japan. Head & Shoulder campaign - "100 Pronunciations, 1 Solution” APAC Effie Awards - BRONZE Smarties - Global and APAC - Short list MMA Smarties - Vietnam Awards - GOLD MMA Smarties - Vietnam Awards - BRONZE REVIVE campaign - "Back to the game” MMA Smarties - Vietnam Awards - BRONZE COO. NHI LƯƠNG
  • 6. A lecturer in branding courses on BRANDS VIETNAM BRANDS VIETNAM is the largest marketing community in Vietnam Khoá học XÂY DỰNG THƯƠNG HIỆU TINH GỌN đứng top #3 best seller
  • 7. Therefore, our core strengths are: OUR core value STRATEGIC APPROACH DEDICATED HUMAN SYSTEMIZED MANAGEMENT
  • 8. OUR METHOD Lean is the marketing philosophy as we follow
  • 9. Lean Marketing Lean marketing emphasizes eliminating non-value-added activities, focusing on using resources efficiency and effectiveness. BUILD EXECUTE MEASURE LEARN FAIL Change strategy WIN Maintain implementation
  • 10. Từ triết lý tinh gọn, chúng tôi tự phát triển các mô hình Xây Dựng Thương Hiệu Tinh Gọn và Kế Hoạch Marketing Tinh Gọn phù hợp với các doanh nghiệp cần sự linh hoạt và hiệu quả From the lean philosophy, we try to self-develop the models Lean Branding and Lean Marketing suitable for businesses that need flexibility and efficiency
  • 11. 01 LEAN Brand Building COMPETITIVE ADVANTAGES Root Strengths CONSUMER DEMAND Targeting DEFINE SOLUTION Benefit Brand Expression CHARACT ERISTIC IDENTITY Market Define the target market BRAND Positioning Message Define communication message Media Define communication activities
  • 12. 02 LEAN Marketing Plan Organic Ads Community PR Communication channel Conversion channel Purchase = transaction Remarketing Retargeting Store Suppliers Social Web E-com Traffic New Repeat Loyal Lapse Consideration Conversion Visitor <invisible> User <having info> Customer <buying> Promotion SMS Zalo Email Chat Promotion NO YES Offline Online GT/MT Advocacy = recommend / share CRM | Direct Marketing / Inbound Remarketing Retargeting Wherever the customer buying, the conversion channel is there
  • 13. OUR SERVICE Diversify the types of services provided to customers
  • 14. B-RISE AGENCY Integrated Marketing Communication Planning a branding strategy and implementing integrated communication 01/ 02/ 03/ BRAND plan Branding Communication strategy BRAND identity Brand Name Tagline/slogan Logo design Packaging design Website design Brand identity BRAND expression Content marketing Social marketing Influencer marketing Performance marketing Production
  • 15. After the brand is built and operates stably, we will train and transfer so the brand can build its own marketing team Branding Branding Communication strategy Marketing Comprehensive multi-channel advertising plan. How to orient and deploy content & images for each channel Ads Develop plans, deploy and optimize advertising Project Management Build thinking, skills and toolkits for effective communication project management B-ACADEMY Marketing Training Service
  • 16. From 2023., B-STAR 2020s is established (under B-RISE Agency) became partners with THE BLACK VELVET (CEO. Tiên Cookie) – is a social media marketing company for artist. X Project “KHÓC Ở TRONG CLUB” - Hiền Hồ singer B-STAR 2020s Music Strategic Marketing
  • 17. Companion for development is our culture OUR PROJECT
  • 18. Vietnam, USA, Japan, UK are the markets that we serve
  • 20. ELOVI (Morinaga Corp) Proposing communications plan for brands: including social proposition, key activities, content direction and advertising plans (media paid) MAIN SOW CHALLENGE | Elovi Aloe Vera Yogurt has improved with 4 times bigger jelly than usual. To bring more coolness to their consumers. However, the brand awareness is still "low" with this upgrade. APPROACH | By keeping the key point of yogurt products is "appetizing" and the benefit of aloe vera is to bring freshness to the body. Elovi will focus on exploiting these two key values through brand positioning on social platforms, advertising posts and conveyed images. HOW WE EXECUTE | is the amount of engagement after 1 month. Exceeded 35.51% KPIs. *6,460 engagements is the number of participations in the "organic" mini-game. *2,900 users is the amount of reach after 1 month. Exceeded 38.24% KPIs *714,209 reaches
  • 21. ZINZIN (Morinaga Corp) Proposing communications plan for brands: including social proposition, key activities, content direction and advertising plans (media paid) MAIN SOW CHALLENGE | ZinZin is a fruit milk brand for children, has been in Vietnam for more than 20 years. In 2023 - the brand has made improvements in product and packaging to better match trends & consumer needs. ZinZin needs a communications plan to support the new upgrade. APPROACH | ZinZin wants to send a message: don't limit "exercise" to a specific standard, let your child be free to move as he pleases & wherever. Playing basketball or a child happily jumping up a tree to pick fruit, those are all childhood movements. With the upgrade in nutrition and vitamin D3, ZinZin is always ready to accompany your children to exercise. anywhere. HOW WE EXECUTE |
  • 22. AMAZON GLOBAL SELLING VIETNAM Developing a Social Media Plan for business, manage fanpage, incorporate visual content into social media style guide, and establish recognizable, eye-catching visual content each week. Furthermore, we assist with customer interaction management during the “Amazon Week 2022”. MAIN SOW CHALLENGE | Amazon Global Selling (AGS) is currently such a “new-term". Therefore, the objective is to increase awareness as well as educate VN sellers in order to attract them join in Amazon Global Selling. APPROACH | When sellers want to reach North America Region, AGS is the only choice for them. In term of offering services, one of the most interesting ones is FBA which support the logistics matters for many sellers. Therefore, we propose an SOCIAL PROPOSITION for AGS VN is “The Best Partner to START SELLING TO NORTH AMERICA” HOW WE EXECUTE | is the average amount of fan-page inbox message per month, we manage & reply. *200-300 messages Monthly, we have the report on what is the most engaging content and the lowest one. *learn & optimize is the timeline we plan & manage project for AGS VN *02 quarter
  • 23. VINHOMES (real estate) Developing social media plan and deliver contents on social platform. MAIN SOW CHALLENGE | In the context that Vietnam's property markets has fallen on Economic Crisis, Vinhomes host the largest property recruitment conference of the year. Communication objective: stirring up the market; attract human resources and promote the brand stature. APPROACH | By creating storytelling, we try to deliver positive statement and motivate human resources to attend recruitment events. HOW WE EXECUTE | Attract more than 5000 attendees. *5000 attendees is time spent on strategic planning & and mass creation of content, visual and PR. *14 days
  • 24. PANASONIC Developing content direction & Creating content and content visual on Panasonic’s fanpage in 2022 Tet campaign “KHƠI NGUỒN XUÂN KHÍ – NÂNG TẦM SỐNG KHOẺ” MAIN SOW CHALLENGE | In the context of consumers don't seem to be getting ready in time to celebrate Tet, as it arrived sooner than usual in 2022. Panasonic launch a campaign that encourage consumers to renovation their house by offering a number of sales promotions. APPROACH | Creating a storytelling in accordance with the campaign's big-idea. Designing content with messages which are straightforward and full of the energy of spring so that users can quickly absorb and comprehend brand information. HOW WE EXECUTE | the average number of interactions per post achieved during the campaign. 1,500 engagements/post be created in 03 weeks, more than 13 posts under format of multiple photos /videos. *17 posts
  • 27. TAXBOOK Propose a communication plan with the goal of testing consumer’s top demands toward brand's service offerings MAIN SOW CHALLENGE | TaxBook is the new players in the segment of technology transformation of Tax Services. This product concept is new to many Vietnamese customers. So TaxBook need to evaluate what is the top demanding toward their offering services. APPROACH | By propose many hypothesis of customer's demand, based on brand team sharings, we inject those assumption into separate social posts. We use media ads & evaluate in accordance with CTR (click-through-rate) criteria to classify the top demands of customers. HOW WE EXECUTE | TaxBook has figured out top 02 demands with the highest CTR ratio. [1] Manage & Track the operation process. [2] Enhance competitive advantage of services.
  • 28. BENKON BenKon provide a solution to automate the management of air conditioners, reduce costs and optimize resources. BenKon now is one of the projects invested and developed by the SHTP incubator (HCMC high-tech park). The founder was once the chief technology officer of Fossil Corporation and was an establisher of one of the first engineering groups to develop Bluetooth Mesh technology (applied in smartphones today). Description CHALLENGE | BenKon gathers a team of high-tech engineers, so it needs comprehensive marketing support to identify product benefits to motivate purchase, potential segments and communicate to increase brand value to raise capital investment. APPROACH | With +2 years of cooperation from the early days of brand building, applying #Growth_Hacking method to establish metrics about (1) customer segments, (2) product benefits. From there, determine the direction for the BenKon brand and increase the scale of communication on wide range to create awareness. HOW WE EXECUTE | +1,000 followers Build linkedin, fanpage, website for Benkon & gained 1,000 followers in the first month. Using the A/B testing to determine the most attractive benefit is saving electricity with the B2B customer. Accordingly, changing the brand positioning from "device to help control and monitor air conditioners" to "automatic solutions in air conditioner management, helping to reduce energy waste and optimize resources". Bringing back BenKon partners that are massive brands:
  • 29. WORKFLOW Propose a communication plan with the goal of measuring & testing user acceptance for new products launched in Vietnam market. MAIN SOW CHALLENGE | WorkFlow provides a Working Pod (mobile workspace) solution. This is an extremely new solution in Vietnam. With limited resources, WorkFlow needed to measure the feasibility of selling the solution. Spending billions of dong on research is impossible for this SME brand. APPROACH | About competitive strength - this is a new & extremely advanced model with international standard quality. Assumptions are made: the model will be suitable for medium-sized office and C-levels for working from home. By method: testing advertising in a short time, WORKFLOW will measure and check the level of acceptance from users for the solution. HOW WE EXECUTE | Total amount of messages: 248 x08 compared to estimated KPIs Total amount of lead: 43 x215% compared to estimated KPIs
  • 31. LÀ NHÀ .Be a retainer in term of branding, marketing & communication. MAIN SOW CHALLENGE | La Nha immediately recognizes its competitors as traditional furniture sellers, so developing a brand image is essential from the start. La Nha has evolved its business model from retail merchandise sales to interior design and construction throughout time. APPROACH | B-RISE has been La Nha's full-service marketing partner for over 5 years. Based on the development of La Nha, progressively establish the brand on integrated communication channels and develop repositioning strategies. HOW WE EXECUTE | The number of followers on La Nha's fanpage is entirely organic. *40,000 followers Là số lượng người truy cập tự nhiên vào website Là Nhà mỗi tháng. *2000 traffic 80% of La Nha's sales are generated through Facebook. *2,5 billon VNĐ
  • 32. TRE NGHỆ .Branding, marketing & communication. MAIN SOW CHALLENGE | Tre Nghe penetrated the market to target the low-end segment, who own house at level 4. After 2 years, Tre Nghệ upgraded to target on middle-class segment, focusing on townhouse owner APPROACH | Cooperating with Tre Nghe from the beginning of brand building, identifying the goal of transforming consumer behavior from using "the contractor" to using Tre Nghe services, emphasizing the capacity of transparency and straightforward process. HOW WE EXECUTE | Support the sales team to design consulting scenario, increase the conversion rate of messages into orders and increase the average order value from 400-500 million to 1-2 billion. *x2 conversion rate the number of messages increased by 60%, messages costing between 80K - 120K. *160% messages
  • 34. LANCI Branding, marketing & communication for client. MAIN SOW CHALLENGE | LANCI has come up with their new Skincare Sets LANCI 3D-BRIGHTY including: white cream elasticity & brightening with the objective of increasing product awareness and conversion rate. APPROACH | Applying IMC, B-Rise assist LANCI in planning a new product launch with the key message “Trắng mướt tức thì sau 1 giây”. Integrating activities: media planning, key assets production planning, KOL/KOC/PR booking, Fanpage & Facebook ads management. HOW WE EXECUTE | +100,000 engagements Gain more than 100,000 social media engagement, KPIs achieved 142%. +1,087,800 views Total view of KOC on TikTok, KPIs achieve 252,98% so with more than 87,673 social media engagements. +17,000 followers followers on TikTok after 1 month launching, exceed 1,000 followers of KPIs. Fanpage PR KOL TikTok
  • 35. INTERSHOP Plan & manage Facebook online content for client, to promote product & service. MAIN SOW CHALLENGE | With the goal of increasing brand awareness of 3 brands: B-Protected, Henry Bloom, Larune to increase sales revenue. APPROACH | Define product functionalities and messages for each brand. Creative content and communicate through integrated channels, ensuring uniformity and consistency to maintain brand awareness. HOW WE EXECUTE | PR Video Fanpage KOL Social seeding
  • 37. ICS ICS Bilingual School was founded in 2020 with the goal of creating a joyful learning environment where children are appreciated and developed with self-confidence in the spirit of "I CAN!" Description CHALLENGE | Inheriting the spirit “I CAN”, ICS officially launch ICS Secondary School in school year 2023-2024. Therefore, ICS required (1) brand identity and (2) communication to spread out the story and core value APPROACH | The communications must point out the positioning & the USP (the first school applied “design thinking“ method in Viet Nam) bringing convincing benefits & spread out images in the mind of parents and students. HOW WE EXECUTE | +BRAND IDENTITY Including: Logo, Brochure, Student schedule, School kit,… +COMMUNICATION & ADVERTISING Including: Implementing the communication strategy according to the target audiences insight, effectively converting information (leads). Creating content and content visual.
  • 38. BRANDS VIETNAM As the largest branding building and marketing community in Vietnam, Brands Vietnam is not only known as an official information site but also integrates Brands Camp as an e-learning platform connecting with the top marketers in the world industry to share knowledge in the fields of Agency, Brand, Production... Description CHALLENGE | Courses on the Brands Camp platform are tended to attract more registrations from previous students than new students. It is necessary to boost the amount of freshman APPROACH | Applying the #Growth_Hacking method to divide Brands Camp's target consumers into several groups based on their requirements and behaviors. Then, distribute courses based on the needs of each group. Simultaneously, propose promotions and implement degree awarding to encourage freshman to convert. HOW WE EXECUTE | A/B test Ứng dụng phương pháp A/B test cho từng creative asset để xác định được nội dung và hình ảnh thu hút. +5.46 Successfully launching campaign 08.03 and with a ROAS conversion rate of up to 5.46 (versus 3.04). Identifying the highest converting users who have interacted the Brands Vietnam fanpage.
  • 39. REDCAT MOTION As a pioneer company in the field of animation/motion production in Vietnam, "Red motion" implement communication for famous brands such as Vinamilk, Biti's, Kul... with the founder Mr. Leo Dinh is also knowing as a famous director of Vietnamese animated films such as "Con Rong Chau Tien", and "U Linh Tich Ky". Description CHALLENGE | During the period of focusing on improving product quality and providing products focused on international markets, RedCat Motion is gradually losing its brand recognition in the Vietnamese market, especially with the young generation. APPROACH | Identifying the target audience of RedCat Motion includes (1) the art student community, (2) the marketing student community, to create brand identity as a basis for attracting personnel and projects. With the message: RedCat Motion pioneered the field of animation clip production in the advertising industry. HOW WE EXECUTE | +250 Come up with themes and scripts, connect with universities, and host webinars with over 250 attendees. +1,000 Xây dựng nội dung và triển khai truyền thông trên các kênh fanpage, youtube, On-mic… với tổng lượng tương tác đạt trên 1,000.
  • 41. T4 BRISTOL T4 - A famous milk tea brand which was founded in Taiwan in 2014. The brand has spread to international. With the mission to bring happiness to customers and their friends in worldwide, T4 was decided to expand in Bristol -where the brand strives to gain and promote its flavor and brand story. Description CHALLENGE | The Yuson had to deal with the difficulty of repositioning the brand. After a period time, The Yuson has not yet successfully communicated the brand story to their target audiences APPROACH | Researching the data & insight of this market, combining the strength to develop messages on social media platform. HOW WE EXECUTE | +REPOSITIONING THE COMMUNICATIONS STORY With the positioning that offer users “GOOD VIBE” when drinking milk tea. A story about a brand that is both youthful and freedom in the West, mixed with the spirit of Asian food, was began here. Before After
  • 42. THEYUSON TEA & COFFEE A coffee brand belonging to The Yuson ecosystem (business in various field) Description CHALLENGE | An Asian brand must embrace Western culture. T4 Bristol requires social media strategy that delivers the brand spirit while also meet the British’s demand. APPROACH | Ứng dụng phương pháp định vị thương hiệu tinh gọn, The Yuson đã tìm ra điểm mạnh của mình chính là không gian và cảm giác trải nghiệm mà thương hiệu có. Kết hợp với insight người dùng đến thương hiệu, The Yuson đã có chiến lược thương hiệu rõ ràng hơn, từ đó hình ảnh thương hiệu thay đổi toàn diện. HOW WE EXECUTE | +POSITIONING Định vị thương hiệu là nơi mang đến trải nghiệm của những Gắn Kết – Sẻ Chia – Tâm Tình – Tỉ Tê – Kết Nối – Lắng Nghe. + COMMUNICATION, SHOOTING, VIDEO PRODUCTION, SOCIAL BOOKING…
  • 43. KOME Plan & manage Facebook online content for client, to promote product & service. MAIN SOW CHALLENGE | Need to understand the demands / insight of target audience living in Japan, in order to propose relevant content for them. APPROACH | Developing brand guideline, creating and designing content and visual content on social media platform. HOW WE EXECUTE | Gaining 400,000 fanpage reaches within 4 months and more than 6000 social engagements per month. *6,000 engagements/post *400,000 page reaches KOME - Importer and distributor of Vietnamese products in Japan.
  • 44. YEN CUISINE JAPONAISE Yen Cuisine Japonaise is a Japanese-cuisine restaurant located in the central of Montreal city (Canada). Description CHALLENGE | The objective is to raise brand awareness, and dinners living around 10 kilometres would have a meal at the restaurant, especially at the dead time. APPROACH | Applying #Growth_Hacking method to analyse the various demands, distinct motivation with different cultures of target customer in Canada. Keeping track and running digital ads in Facebook & Instagram platforms, to find the winning ads and propose strategic master plan for brand. HOW WE EXECUTE | The revenue achieved more than 4 billion VND after 6 months running the campaign. The traffic coming from word of mouth account for 60%, and the remaining (40%) coming from new customers who were reached by ads. *04 billion VND
  • 45. Social Booking MAIN SOW CHALLENGE | The objective of the campaign is bring out Japanese Sake closer to Vietnamese consumers. APPROACH | Approaching the Japanese restaurants and booking Food Blogger/KOL/Hot Profile to make the social amplification. They took photos, reviewed about the perfect combination of Japanese Sake and delicious food. HOW WE EXECUTE | Triggering more than 39K engagements in social, also trigger social discussion. Mostly the comments is about the desire of trying sake wine, food and restaurants. *39,000 engagements JETRO JETRO - The Japan External Trade Organization
  • 46. 365 BEGIN 365 BEGIN - Nutritional brand that provides energy and protein food Description CHALLENGE | 365 BEGIN has a sub-brand called FITTO. The objective is running the campaign to push conversion for FITTO Mooncake in Mid-autumn festival. APPROACH | Applying #Growth_Hacking method to analyse the various demands to find out the key message and the demand should be focused. Besides, we proposed some promotions program suitable for brand. HOW WE EXECUTE | +600 messages Converting more than 600 messages purchasing FITTO mooncake, after 1 month running the campaign.
  • 47. CCCPSAIGON CAFE & RESTAURANT Established since 2005, CCCP Saigon is a restaurant specializing in Eastern European, especially Ukrainian and Russian cuisine. It is the second CCCP restaurant in Vietnam and also the only branch in Saigon. Description CHALLENGE | One of the most popular and leading Russian restaurants in Vietnam with the reputation of 2-no rules restaurant: “No advertising”, “No discount”. APPROACH | B-Rise consulted and administered the brand-growth direction of CCCP & developed communications strategy to regenerate this brand. HOW WE EXECUTE | +2 billion Consulting the brand strategy from 2020, with the achievement of the the revenue growth of wine bistro from 800 million VND/month (2019) to more than 2 billion VND (2020). SHOOTING
  • 49. ROVER A luggage brand for youths which individuality and unique colors. Target on high-quality products with convenient designs that are integrated into the luggage. Description CHALLENGE | Previously, the brand only sold directly and through e-commerce, without social media platform. They intend to take more advantage on Facebook and Instagram in order to boost sales conversions. APPROACH | Applying the #Growth_Hacking method to analyze target audiences with different needs and behaviors, to track and run multi-channel and hybrid ads. Find out the winning ads to propose an strategic plan for the brand. HOW WE EXECUTE | x3 sales revenue With the collaboration and implementing integrated communications, the sales revenue increased three times as much as before. New Positioning As a result, it has changed brand positioning from "encourages travel to experience" to "as a trendy accessory for each trip".
  • 50. THE RUỘNG The “Ruộng” is a resort project that carries the breath of memories, reminiscent of familiar images in childhood, the simple and peaceful homeland that we used to be attached to. Description CHALLENGE | The Ruộng nestled at the end of the village road, leading to the long-harvested fields of the local people with a rich rural setting. The main goal of the campaign is to increase brand awareness on social media platforms. APPROACH | Developing social media strategy, fanpage management and delivering content on social media platform. HOW WE EXECUTE | +200 million Once social media advertising is implemented, the social platform generated 200 million dong each month. +1,750 messages Attracting and converting more than 1750 target audiences +7,407 page likes Total page likes, increased by 234%
  • 51. LET’S TALK Website: b-rise.asia Phone: 077.5599.235 Email: info@b-rise.asia