B-RISE provides integrated marketing services including branding, communication strategies, social media management, and performance marketing. It has a team of experts from Dentsu, the top 5 advertising agency worldwide. B-RISE helps both large corporations and startups with branding, marketing plans, social media content creation, and measuring campaign effectiveness. Some of B-RISE's clients include Elovi yogurt, Zinzin fruit milk, Amazon Global Selling Vietnam, Vinhomes real estate, and Panasonic. For startups, B-RISE has provided services such as identifying customer demand and measuring acceptance for new products.
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
REIKA™ is a Vietnam-based full service digital agency specialized in interactive AR/VR solutions. Bringing together creative hard-working millennials grown up from both client & agency side, REIKA values creative and sales impact in every single project. We are a dedicated few contributing for the more beautiful world. Either you are a SME or a giant in your industry, we deliver our services on cutting edge technologies and take support seriously. We take care of all your needs regarding Digital Marketing, Branding, Creative Design, Production, Web/Mobile Development, Interactive AR/VR Solutions.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
REIKA™ is a Vietnam-based full service digital agency specialized in interactive AR/VR solutions. Bringing together creative hard-working millennials grown up from both client & agency side, REIKA values creative and sales impact in every single project. We are a dedicated few contributing for the more beautiful world. Either you are a SME or a giant in your industry, we deliver our services on cutting edge technologies and take support seriously. We take care of all your needs regarding Digital Marketing, Branding, Creative Design, Production, Web/Mobile Development, Interactive AR/VR Solutions.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
What Is Digital Marketing? Examples, Types. And Courses
Digital Marketing is the new form of marketing today. Digital marketing is becoming increasingly important for your business. And now, more and more people are using the Internet and smartphones to do their daily shopping. So, the first thing that you have to know is, you need to know about your customer’s digital behavior and preferences.Digital marketing is the use of digital technologies such as websites, search engines, social media, and other online platforms to promote products and services. It involves the use of different methods such as email marketing, content marketing, paid advertising, and search engine optimization to reach potential customers. Digital marketing also includes the use of various analytics tools to measure the effectiveness of campaigns and to optimize them for better results.
Digital Marketing Examples
Are you curious about how other entrepreneurs have flourished their businesses to increase their sales and boost their audience.....Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. When marketers have a comprehensive understanding of their ideal buyer, they can make more informed decisions about media, messaging, and timing. Digital marketing can help you to achieve your goal. You can analyze your audience’s behavior through their online activities which will help you to make a perfect strategy for your brand.
Has your business taken a toll during the pandemic? Covid-19 has stagnated and crippled many businesses across the country. According to the Washington Post right now, over 100,000 small businesses were hit the hardest and have permanently closed down. Therefore, it is important now more than ever to market your business and turn your pandemic into a Plan-Demic.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
INTRODUCTION ... 4 WHAT IS AFFILIATE MARKETING? ... 5 HISTORY, KEY PLAYERS & CURRENT CHALLENGES ... 7 AFFILIATE TYPES ... 10 BEST PRACTICES FOR ADVERTISERS ... 12 CHOOSING YOUR AFFILIATE NETWORK ... 14 ROLE OF AFFILIATE MARKETING IN THE MARKETING MIX ... 16 KEEPING CONTENT ALIVE IN THE AFFILIATE CHANNEL ... 18 KEYS TO SUCCESS ... 20 CAPITALISING ON TECHNOLOGY ... 22 A MODERN MARKETPLACE ... 25 GLOSSARY ... 28
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
B-RISE chuyên cung cấp giải pháp truyền thông tích hợp theo phương pháp Growth Hacking cho doanh nghiệp SME và Start-up, hướng đến hiệu quả kinh doanh, tiết kiệm ngân sách, và phát triển bền vững.
DIGIGO was established to solve problems which small and medium-sized businesses are facing such as the limitations of Human Resources and Marketing Budgets.
DIGIGO provides advertising solutions based on Digital field with Growth Hacking solution to help SMEs in optimizing marketing budget and achieve the best performance in business.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. With a leadership team from top marketing agency - DENTSU Việt Nam
DENTSU is the top 5 advertising agency in the world from Japan.
Biti’s campaign - Reinventing Vietnam Origin Legend/ Sons of The Fairy and The Dragon
Tangrams Spikes Asia (AMES) - BRONZE
PR Asia Awards - GOLD
MMA Smarties - APAC Awards - SILVER
MMA Smarties - Vietnam Awards - GOLD & SILVER
Biti’s Smart campaign - A shoe can make kids smarter!
DAN Innovations - Global Awards - GOLD
Smarties Mobile Marketing - Global Awards - GOLD & SILVER
MMA Smarties - Vietnam Awards - GOLD & SILVER
Mirinda Soda Cream campaign - One Innovation to Rule Them All
Smarties Mobile Marketing - Global Awards - GOLD
CEO.
MAI HONG NGOC
5. With a leadership team from top marketing agency - DENTSU Việt Nam
DENTSU is the top 5 advertising agency in the world from Japan.
Head & Shoulder campaign - "100 Pronunciations, 1 Solution”
APAC Effie Awards - BRONZE
Smarties - Global and APAC - Short list
MMA Smarties - Vietnam Awards - GOLD
MMA Smarties - Vietnam Awards - BRONZE
REVIVE campaign - "Back to the game”
MMA Smarties - Vietnam Awards - BRONZE
COO.
NHI LƯƠNG
6. A lecturer in branding courses on BRANDS VIETNAM
BRANDS VIETNAM is the largest marketing community in Vietnam
Khoá học XÂY DỰNG THƯƠNG HIỆU TINH GỌN
đứng top #3 best seller
7. Therefore, our core strengths are:
OUR core value
STRATEGIC
APPROACH
DEDICATED
HUMAN
SYSTEMIZED
MANAGEMENT
9. Lean Marketing
Lean marketing emphasizes eliminating non-value-added
activities, focusing on using resources efficiency and
effectiveness.
BUILD
EXECUTE
MEASURE
LEARN
FAIL
Change strategy
WIN
Maintain implementation
10. Từ triết lý tinh gọn, chúng tôi tự phát triển các mô hình
Xây Dựng Thương Hiệu Tinh Gọn và Kế Hoạch Marketing Tinh Gọn
phù hợp với các doanh nghiệp cần sự linh hoạt và hiệu quả
From the lean philosophy, we try to self-develop the models
Lean Branding and Lean Marketing
suitable for businesses that need flexibility and efficiency
11. 01 LEAN Brand Building
COMPETITIVE
ADVANTAGES
Root Strengths
CONSUMER
DEMAND
Targeting
DEFINE
SOLUTION
Benefit
Brand
Expression
CHARACT
ERISTIC
IDENTITY
Market
Define the target market
BRAND
Positioning
Message
Define communication message
Media
Define communication activities
12. 02 LEAN Marketing Plan
Organic Ads
Community PR
Communication
channel
Conversion
channel
Purchase = transaction
Remarketing
Retargeting
Store Suppliers
Social Web E-com
Traffic
New Repeat Loyal Lapse
Consideration
Conversion
Visitor
<invisible>
User
<having info>
Customer
<buying>
Promotion
SMS Zalo Email Chat
Promotion
NO
YES
Offline
Online
GT/MT
Advocacy = recommend / share
CRM | Direct Marketing / Inbound
Remarketing
Retargeting
Wherever the customer buying,
the conversion channel is there
14. B-RISE AGENCY
Integrated Marketing Communication
Planning a branding strategy and implementing integrated communication
01/ 02/ 03/
BRAND plan
Branding
Communication
strategy
BRAND identity
Brand Name
Tagline/slogan
Logo design
Packaging design
Website design
Brand identity
BRAND expression
Content marketing
Social marketing
Influencer marketing
Performance marketing
Production
15. After the brand is built and operates stably, we will train and transfer
so the brand can build its own marketing team
Branding
Branding
Communication
strategy
Marketing
Comprehensive
multi-channel
advertising plan. How to
orient and deploy
content & images for
each channel
Ads
Develop plans, deploy
and optimize
advertising
Project
Management
Build thinking, skills and
toolkits for effective
communication project
management
B-ACADEMY
Marketing Training Service
16. From 2023., B-STAR 2020s is established (under B-RISE Agency) became partners with THE BLACK VELVET (CEO.
Tiên Cookie) – is a social media marketing company for artist.
X
Project “KHÓC Ở TRONG CLUB” - Hiền Hồ singer
B-STAR 2020s
Music Strategic Marketing
20. ELOVI
(Morinaga Corp)
Proposing communications
plan for brands: including social
proposition, key activities,
content direction and
advertising plans (media paid)
MAIN SOW
CHALLENGE |
Elovi Aloe Vera Yogurt has improved with 4 times bigger
jelly than usual. To bring more coolness to their
consumers. However, the brand awareness is still "low"
with this upgrade.
APPROACH |
By keeping the key point of yogurt products is "appetizing" and the benefit
of aloe vera is to bring freshness to the body. Elovi will focus on exploiting
these two key values through brand positioning on social platforms,
advertising posts and conveyed images.
HOW WE EXECUTE |
is the amount of engagement after 1
month. Exceeded 35.51% KPIs.
*6,460
engagements
is the number of participations in the
"organic" mini-game.
*2,900
users
is the amount of reach after 1 month.
Exceeded 38.24% KPIs
*714,209
reaches
21. ZINZIN
(Morinaga Corp)
Proposing communications
plan for brands: including social
proposition, key activities,
content direction and
advertising plans (media paid)
MAIN SOW
CHALLENGE |
ZinZin is a fruit milk brand for children, has been in
Vietnam for more than 20 years. In 2023 - the brand has
made improvements in product and packaging to better
match trends & consumer needs. ZinZin needs a
communications plan to support the new upgrade.
APPROACH |
ZinZin wants to send a message: don't limit "exercise" to a specific
standard, let your child be free to move as he pleases & wherever. Playing
basketball or a child happily jumping up a tree to pick fruit, those are all
childhood movements. With the upgrade in nutrition and vitamin D3,
ZinZin is always ready to accompany your children to exercise. anywhere.
HOW WE EXECUTE |
22. AMAZON
GLOBAL SELLING
VIETNAM
Developing a Social Media Plan
for business, manage fanpage,
incorporate visual content into
social media style guide, and
establish recognizable,
eye-catching visual content
each week. Furthermore, we
assist with customer interaction
management during the
“Amazon Week 2022”.
MAIN SOW
CHALLENGE |
Amazon Global Selling (AGS) is currently such a
“new-term". Therefore, the objective is to increase
awareness as well as educate VN sellers in order to
attract them join in Amazon Global Selling.
APPROACH |
When sellers want to reach North America Region, AGS is the only choice
for them. In term of offering services, one of the most interesting ones is
FBA which support the logistics matters for many sellers. Therefore, we
propose an SOCIAL PROPOSITION for AGS VN is “The Best Partner to
START SELLING TO NORTH AMERICA”
HOW WE EXECUTE |
is the average amount of fan-page inbox
message per month, we manage & reply.
*200-300
messages
Monthly, we have the report on what is the
most engaging content and the lowest one.
*learn &
optimize
is the timeline we plan & manage project
for AGS VN
*02
quarter
23. VINHOMES
(real estate)
Developing social media plan
and deliver contents on social
platform.
MAIN SOW
CHALLENGE |
In the context that Vietnam's property markets has
fallen on Economic Crisis, Vinhomes host the largest
property recruitment conference of the year.
Communication objective: stirring up the market; attract
human resources and promote the brand stature.
APPROACH |
By creating storytelling, we try to deliver positive statement and motivate
human resources to attend recruitment events.
HOW WE EXECUTE |
Attract more than 5000 attendees.
*5000
attendees
is time spent on strategic planning & and
mass creation of content, visual and PR.
*14
days
24. PANASONIC
Developing content direction &
Creating content and content
visual on Panasonic’s fanpage
in 2022 Tet campaign “KHƠI
NGUỒN XUÂN KHÍ – NÂNG
TẦM SỐNG KHOẺ”
MAIN SOW
CHALLENGE |
In the context of consumers don't seem to be getting
ready in time to celebrate Tet, as it arrived sooner than
usual in 2022. Panasonic launch a campaign that
encourage consumers to renovation their house by
offering a number of sales promotions.
APPROACH |
Creating a storytelling in accordance with the campaign's big-idea.
Designing content with messages which are straightforward and full of the
energy of spring so that users can quickly absorb and comprehend brand
information.
HOW WE EXECUTE |
the average number of interactions per
post achieved during the campaign.
1,500
engagements/post
be created in 03 weeks, more than 13 posts
under format of multiple photos /videos.
*17
posts
27. TAXBOOK
Propose a communication plan
with the goal of testing
consumer’s top demands
toward brand's service offerings
MAIN SOW
CHALLENGE |
TaxBook is the new players in the segment of
technology transformation of Tax Services. This
product concept is new to many Vietnamese
customers. So TaxBook need to evaluate what is the
top demanding toward their offering services.
APPROACH |
By propose many hypothesis of customer's demand, based on brand
team sharings, we inject those assumption into separate social posts.
We use media ads & evaluate in accordance with CTR
(click-through-rate) criteria to classify the top demands of customers.
HOW WE EXECUTE |
TaxBook has figured out top 02 demands
with the highest CTR ratio.
[1] Manage & Track the
operation process.
[2] Enhance competitive
advantage of services.
28. BENKON
BenKon provide a solution to automate the
management of air conditioners, reduce
costs and optimize resources. BenKon now
is one of the projects invested and
developed by the SHTP incubator (HCMC
high-tech park). The founder was once the
chief technology officer of Fossil
Corporation and was an establisher of one
of the first engineering groups to develop
Bluetooth Mesh technology (applied in
smartphones today).
Description
CHALLENGE |
BenKon gathers a team of high-tech engineers, so it
needs comprehensive marketing support to identify
product benefits to motivate purchase, potential
segments and communicate to increase brand value to
raise capital investment.
APPROACH |
With +2 years of cooperation from the early days of brand building,
applying #Growth_Hacking method to establish metrics about (1)
customer segments, (2) product benefits. From there, determine the
direction for the BenKon brand and increase the scale of communication
on wide range to create awareness.
HOW WE EXECUTE |
+1,000 followers
Build linkedin, fanpage, website for Benkon &
gained 1,000 followers in the first month.
Using the A/B testing to determine the most attractive benefit is saving
electricity with the B2B customer. Accordingly, changing the brand positioning
from "device to help control and monitor air conditioners" to "automatic
solutions in air conditioner management, helping to reduce energy waste
and optimize resources".
Bringing back BenKon partners that are massive brands:
29. WORKFLOW
Propose a communication plan with
the goal of measuring & testing user
acceptance for new products
launched in Vietnam market.
MAIN SOW
CHALLENGE |
WorkFlow provides a Working Pod (mobile workspace)
solution. This is an extremely new solution in Vietnam.
With limited resources, WorkFlow needed to measure
the feasibility of selling the solution. Spending billions
of dong on research is impossible for this SME brand.
APPROACH |
About competitive strength - this is a new & extremely advanced model
with international standard quality. Assumptions are made: the model will
be suitable for medium-sized office and C-levels for working from home.
By method: testing advertising in a short time, WORKFLOW will measure
and check the level of acceptance from users for the solution.
HOW WE EXECUTE |
Total amount of messages: 248
x08 compared to estimated KPIs
Total amount of lead: 43
x215% compared to estimated KPIs
31. LÀ NHÀ
.Be a retainer in term of
branding, marketing &
communication.
MAIN SOW
CHALLENGE |
La Nha immediately recognizes its competitors as
traditional furniture sellers, so developing a brand image
is essential from the start. La Nha has evolved its
business model from retail merchandise sales to interior
design and construction throughout time.
APPROACH |
B-RISE has been La Nha's full-service marketing partner for over 5
years. Based on the development of La Nha, progressively establish the
brand on integrated communication channels and develop repositioning
strategies.
HOW WE EXECUTE |
The number of followers on La Nha's
fanpage is entirely organic.
*40,000
followers
Là số lượng người truy cập tự nhiên vào
website Là Nhà mỗi tháng.
*2000
traffic
80% of La Nha's sales are generated
through Facebook.
*2,5
billon VNĐ
32. TRE NGHỆ
.Branding, marketing &
communication.
MAIN SOW
CHALLENGE |
Tre Nghe penetrated the market to target the low-end
segment, who own house at level 4. After 2 years, Tre
Nghệ upgraded to target on middle-class segment,
focusing on townhouse owner
APPROACH |
Cooperating with Tre Nghe from the beginning of brand building,
identifying the goal of transforming consumer behavior from using "the
contractor" to using Tre Nghe services, emphasizing the capacity of
transparency and straightforward process.
HOW WE EXECUTE |
Support the sales team to design consulting
scenario, increase the conversion rate of messages
into orders and increase the average order value
from 400-500 million to 1-2 billion.
*x2
conversion rate
the number of messages increased by 60%,
messages costing between 80K - 120K.
*160%
messages
34. LANCI
Branding, marketing &
communication for client.
MAIN SOW
CHALLENGE |
LANCI has come up with their new Skincare Sets LANCI
3D-BRIGHTY including: white cream elasticity &
brightening with the objective of increasing product
awareness and conversion rate.
APPROACH |
Applying IMC, B-Rise assist LANCI in planning a new product launch with
the key message “Trắng mướt tức thì sau 1 giây”. Integrating activities:
media planning, key assets production planning, KOL/KOC/PR booking,
Fanpage & Facebook ads management.
HOW WE EXECUTE |
+100,000
engagements
Gain more than 100,000 social media
engagement, KPIs achieved 142%.
+1,087,800 views
Total view of KOC on TikTok, KPIs achieve
252,98% so with more than 87,673 social
media engagements.
+17,000 followers
followers on TikTok after 1 month launching,
exceed 1,000 followers of KPIs.
Fanpage PR KOL
TikTok
35. INTERSHOP
Plan & manage Facebook
online content for client, to
promote product & service.
MAIN SOW
CHALLENGE |
With the goal of increasing brand awareness of 3
brands: B-Protected, Henry Bloom, Larune to increase
sales revenue.
APPROACH |
Define product functionalities and messages for each brand. Creative
content and communicate through integrated channels, ensuring
uniformity and consistency to maintain brand awareness.
HOW WE EXECUTE |
PR
Video Fanpage
KOL
Social seeding
37. ICS
ICS Bilingual School was founded in
2020 with the goal of creating a joyful
learning environment where children
are appreciated and developed with
self-confidence in the spirit of "I CAN!"
Description
CHALLENGE |
Inheriting the spirit “I CAN”, ICS officially launch ICS
Secondary School in school year 2023-2024.
Therefore, ICS required (1) brand identity and (2)
communication to spread out the story and core value
APPROACH |
The communications must point out the positioning & the USP (the first
school applied “design thinking“ method in Viet Nam) bringing convincing
benefits & spread out images in the mind of parents and students.
HOW WE EXECUTE |
+BRAND
IDENTITY
Including: Logo, Brochure, Student
schedule, School kit,…
+COMMUNICATION
& ADVERTISING
Including: Implementing the communication strategy according
to the target audiences insight, effectively converting information
(leads). Creating content and content visual.
38. BRANDS VIETNAM
As the largest branding building and
marketing community in Vietnam,
Brands Vietnam is not only known as
an official information site but also
integrates Brands Camp as an
e-learning platform connecting with the
top marketers in the world industry to
share knowledge in the fields of
Agency, Brand, Production...
Description
CHALLENGE |
Courses on the Brands Camp platform are tended to
attract more registrations from previous students than
new students. It is necessary to boost the amount of
freshman
APPROACH |
Applying the #Growth_Hacking method to divide Brands Camp's target
consumers into several groups based on their requirements and
behaviors. Then, distribute courses based on the needs of each group.
Simultaneously, propose promotions and implement degree awarding to
encourage freshman to convert.
HOW WE EXECUTE |
A/B test
Ứng dụng phương pháp A/B test cho từng
creative asset để xác định được nội dung và
hình ảnh thu hút.
+5.46
Successfully launching campaign 08.03 and with a ROAS
conversion rate of up to 5.46 (versus 3.04). Identifying the
highest converting users who have interacted the Brands
Vietnam fanpage.
39. REDCAT MOTION
As a pioneer company in the field of
animation/motion production in
Vietnam, "Red motion" implement
communication for famous brands
such as Vinamilk, Biti's, Kul... with the
founder Mr. Leo Dinh is also knowing
as a famous director of Vietnamese
animated films such as "Con Rong
Chau Tien", and "U Linh Tich Ky".
Description
CHALLENGE |
During the period of focusing on improving product
quality and providing products focused on international
markets, RedCat Motion is gradually losing its brand
recognition in the Vietnamese market, especially with
the young generation.
APPROACH |
Identifying the target audience of RedCat Motion includes (1) the art
student community, (2) the marketing student community, to create brand
identity as a basis for attracting personnel and projects. With the
message: RedCat Motion pioneered the field of animation clip production
in the advertising industry.
HOW WE EXECUTE |
+250
Come up with themes and scripts, connect
with universities, and host webinars with
over 250 attendees.
+1,000
Xây dựng nội dung và triển khai truyền
thông trên các kênh fanpage, youtube,
On-mic… với tổng lượng tương tác đạt trên
1,000.
41. T4 BRISTOL
T4 - A famous milk tea brand which
was founded in Taiwan in 2014. The
brand has spread to international. With
the mission to bring happiness to
customers and their friends in
worldwide, T4 was decided to expand
in Bristol -where the brand strives to
gain and promote its flavor and brand
story.
Description
CHALLENGE |
The Yuson had to deal with the difficulty of repositioning
the brand. After a period time, The Yuson has not yet
successfully communicated the brand story to their
target audiences
APPROACH |
Researching the data & insight of this market, combining the strength to
develop messages on social media platform.
HOW WE EXECUTE |
+REPOSITIONING THE
COMMUNICATIONS STORY
With the positioning that offer users “GOOD VIBE” when drinking
milk tea. A story about a brand that is both youthful and freedom in
the West, mixed with the spirit of Asian food, was began here.
Before After
42. THEYUSON
TEA & COFFEE
A coffee brand belonging to The
Yuson ecosystem (business in
various field)
Description
CHALLENGE |
An Asian brand must embrace Western culture. T4
Bristol requires social media strategy that delivers the
brand spirit while also meet the British’s demand.
APPROACH |
Ứng dụng phương pháp định vị thương hiệu tinh gọn, The Yuson đã tìm ra
điểm mạnh của mình chính là không gian và cảm giác trải nghiệm mà
thương hiệu có. Kết hợp với insight người dùng đến thương hiệu, The
Yuson đã có chiến lược thương hiệu rõ ràng hơn, từ đó hình ảnh thương
hiệu thay đổi toàn diện.
HOW WE EXECUTE |
+POSITIONING
Định vị thương hiệu là nơi mang đến trải nghiệm của những Gắn Kết
– Sẻ Chia – Tâm Tình – Tỉ Tê – Kết Nối – Lắng Nghe.
+ COMMUNICATION, SHOOTING, VIDEO
PRODUCTION, SOCIAL BOOKING…
43. KOME
Plan & manage Facebook
online content for client, to
promote product & service.
MAIN SOW
CHALLENGE |
Need to understand the demands / insight of target
audience living in Japan, in order to propose relevant
content for them.
APPROACH |
Developing brand guideline, creating and designing content and visual
content on social media platform.
HOW WE EXECUTE |
Gaining 400,000 fanpage reaches within 4 months and more than 6000
social engagements per month.
*6,000
engagements/post
*400,000
page reaches
KOME - Importer and distributor of
Vietnamese products in Japan.
44. YEN CUISINE
JAPONAISE
Yen Cuisine Japonaise is a
Japanese-cuisine restaurant
located in the central of
Montreal city (Canada).
Description
CHALLENGE |
The objective is to raise brand awareness, and dinners
living around 10 kilometres would have a meal at the
restaurant, especially at the dead time.
APPROACH |
Applying #Growth_Hacking method to analyse the various demands,
distinct motivation with different cultures of target customer in Canada.
Keeping track and running digital ads in Facebook & Instagram platforms,
to find the winning ads and propose strategic master plan for brand.
HOW WE EXECUTE |
The revenue achieved more than 4 billion VND after 6 months running the
campaign. The traffic coming from word of mouth account for 60%, and the
remaining (40%) coming from new customers who were reached by ads.
*04
billion VND
45. Social Booking
MAIN SOW
CHALLENGE |
The objective of the campaign is bring out Japanese
Sake closer to Vietnamese consumers.
APPROACH |
Approaching the Japanese restaurants and booking Food
Blogger/KOL/Hot Profile to make the social amplification. They took
photos, reviewed about the perfect combination of Japanese Sake and
delicious food.
HOW WE EXECUTE |
Triggering more than 39K engagements in social, also trigger
social discussion. Mostly the comments is about the desire of
trying sake wine, food and restaurants.
*39,000
engagements
JETRO
JETRO - The Japan External Trade
Organization
46. 365 BEGIN
365 BEGIN - Nutritional brand
that provides energy and
protein food
Description
CHALLENGE |
365 BEGIN has a sub-brand called FITTO. The
objective is running the campaign to push conversion
for FITTO Mooncake in Mid-autumn festival.
APPROACH |
Applying #Growth_Hacking method to analyse the various demands to
find out the key message and the demand should be focused. Besides,
we proposed some promotions program suitable for brand.
HOW WE EXECUTE |
+600 messages
Converting more than 600 messages purchasing FITTO mooncake,
after 1 month running the campaign.
47. CCCPSAIGON
CAFE &
RESTAURANT
Established since 2005, CCCP Saigon
is a restaurant specializing in Eastern
European, especially Ukrainian and
Russian cuisine. It is the second CCCP
restaurant in Vietnam and also the only
branch in Saigon.
Description
CHALLENGE |
One of the most popular and leading Russian
restaurants in Vietnam with the reputation of 2-no rules
restaurant: “No advertising”, “No discount”.
APPROACH |
B-Rise consulted and administered the brand-growth direction of CCCP &
developed communications strategy to regenerate this brand.
HOW WE EXECUTE |
+2 billion
Consulting the brand strategy from 2020, with the achievement of
the the revenue growth of wine bistro from 800 million VND/month
(2019) to more than 2 billion VND (2020).
SHOOTING
49. ROVER
A luggage brand for youths
which individuality and unique
colors. Target on high-quality
products with convenient
designs that are integrated into
the luggage.
Description
CHALLENGE |
Previously, the brand only sold directly and through
e-commerce, without social media platform. They
intend to take more advantage on Facebook and
Instagram in order to boost sales conversions.
APPROACH |
Applying the #Growth_Hacking method to analyze target audiences with
different needs and behaviors, to track and run multi-channel and hybrid
ads. Find out the winning ads to propose an strategic plan for the brand.
HOW WE EXECUTE |
x3 sales revenue
With the collaboration and implementing integrated
communications, the sales revenue increased three times as much
as before.
New Positioning
As a result, it has changed brand positioning from
"encourages travel to experience" to "as a trendy
accessory for each trip".
50. THE RUỘNG
The “Ruộng” is a resort project
that carries the breath of
memories, reminiscent of
familiar images in childhood,
the simple and peaceful
homeland that we used to be
attached to.
Description
CHALLENGE |
The Ruộng nestled at the end of the village road, leading
to the long-harvested fields of the local people with a
rich rural setting. The main goal of the campaign is to
increase brand awareness on social media platforms.
APPROACH |
Developing social media strategy, fanpage management and delivering
content on social media platform.
HOW WE EXECUTE |
+200 million
Once social media advertising is
implemented, the social platform
generated 200 million dong each month.
+1,750 messages
Attracting and converting more than 1750 target
audiences
+7,407 page likes
Total page likes, increased by 234%