The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
* 행사 정보 :2016년 10월 14일 MARU180 에서 진행된 '데이터야 놀자' 1day 컨퍼런스 발표 자료
* 발표자 : Dylan Ko (고영혁) Data Scientist / Data Architect at Treasure Data
* 발표 내용
- 데이터사이언티스트 고영혁 소개
- Treasure Data (트레저데이터) 소개
- 데이터로 돈 버는 글로벌 사례 #1
>> MUJI : 전통적 리테일에서 데이터 기반 O2O
- 데이터로 돈 버는 글로벌 사례 #2
>> WISH : 개인화&자동화를 통한 쇼핑 최적화
- 데이터로 돈 버는 글로벌 사례 #3
>> Oisix : 머신러닝으로 이탈고객 예측&방지
- 데이터로 돈 버는 글로벌 사례 #4
>> 워너브로스 : 프로세스 자동화로 시간과 돈 절약
- 데이터로 돈 버는 글로벌 사례 #5
>> Dentsu 등의 애드테크(Adtech) 회사들
- 데이터로 돈을 벌고자 할 때 반드시 체크해야 하는 것
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIsJeremy Brown
This was a fairly high level presentation I did at the APIdays Open Banking and Fintech event in London where I started to explore the main drivers for APIs, the mega trends in consumer banking and the various use cases for APIs within Financial Services.
Reduce Operating Costs and Accelerate Efficiency by Migrating Your SAP Applic...Amazon Web Services
If your enterprise is leveraging SAP in your on-premises data center, you’ve likely already considered migrating to the AWS Cloud in order to increase business and cost efficiencies as well as gain the business-critical reliability that the cloud provides. Accenture is an APN Premier Consulting Partner that supports enterprise-level organizations through an accelerated migration of their SAP applications to AWS. Join our upcoming webinar to hear from both AWS and Accenture on the benefits of migrating your SAP portfolio to the cloud with the help of Accenture
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
* 행사 정보 :2016년 10월 14일 MARU180 에서 진행된 '데이터야 놀자' 1day 컨퍼런스 발표 자료
* 발표자 : Dylan Ko (고영혁) Data Scientist / Data Architect at Treasure Data
* 발표 내용
- 데이터사이언티스트 고영혁 소개
- Treasure Data (트레저데이터) 소개
- 데이터로 돈 버는 글로벌 사례 #1
>> MUJI : 전통적 리테일에서 데이터 기반 O2O
- 데이터로 돈 버는 글로벌 사례 #2
>> WISH : 개인화&자동화를 통한 쇼핑 최적화
- 데이터로 돈 버는 글로벌 사례 #3
>> Oisix : 머신러닝으로 이탈고객 예측&방지
- 데이터로 돈 버는 글로벌 사례 #4
>> 워너브로스 : 프로세스 자동화로 시간과 돈 절약
- 데이터로 돈 버는 글로벌 사례 #5
>> Dentsu 등의 애드테크(Adtech) 회사들
- 데이터로 돈을 벌고자 할 때 반드시 체크해야 하는 것
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIsJeremy Brown
This was a fairly high level presentation I did at the APIdays Open Banking and Fintech event in London where I started to explore the main drivers for APIs, the mega trends in consumer banking and the various use cases for APIs within Financial Services.
Reduce Operating Costs and Accelerate Efficiency by Migrating Your SAP Applic...Amazon Web Services
If your enterprise is leveraging SAP in your on-premises data center, you’ve likely already considered migrating to the AWS Cloud in order to increase business and cost efficiencies as well as gain the business-critical reliability that the cloud provides. Accenture is an APN Premier Consulting Partner that supports enterprise-level organizations through an accelerated migration of their SAP applications to AWS. Join our upcoming webinar to hear from both AWS and Accenture on the benefits of migrating your SAP portfolio to the cloud with the help of Accenture
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
The Covid-19 pandemic necessitated the payments industry undergo a facelift, sparked by novel approaches from new-age players, fostered by industry consolidation, and customers’ demand for end-to-end experience. Crossing the threshold, the industry is entering a new era – Payments 4.X, where payments are embedded and invisible, and an enabling function to provide frictionless customer experience. As customers make a permanent shift to next-gen payment methods, Digital IDs are critical for a seamless payment experience. The B2B payments segment is witnessing rapid digitization. BigTechs, PayTechs, and industry newcomers are ready to jump in with newfangled solutions to help underserved small to medium-sized businesses (SMBs).
As incumbents struggle with profits, new-age firms are forging ahead to take the lead in the Payments 4.X era by riding the success of non-card products and services. The new era demands collaboration, platformification, and firms can unleash full market potential only by embracing API-based business models and open ecosystems. Data prowess and enhanced payment processing capabilities are inevitable to thrive ahead. The clock is ticking for banks and traditional payments firms because the competitive advantage is not guaranteed forever. As industry players seek economies of scale, consolidations loom, and non-banks explore new territories to threaten incumbents’ market share. While all these 2022 trends are at play, central bank digital currency (CBDC) is emerging globally and might open a new chapter in the current payments landscape.
개인화 및 추천 기능의 맞춤형 AI 서비스 혁명: Amazon Personalize - 남궁영환 솔루션즈 아키텍트, AWS / 강성문 솔루...Amazon Web Services Korea
개인화 및 추천 기능의 맞춤형 AI 서비스 혁명: Amazon Personalize
남궁영환 솔루션즈 아키텍트, AWS
강성문 솔루션즈 아키텍트, AWS
점점 상품과 개인별 취향이 다양해지는 환경에서 '추천'과 '개인화'는 비즈니스의 핵심 요소가 되었습니다. 이 세션에서는 Amazon.com을 대표하는 '개인화 & 추천' 기술을 바탕으로 만들어진 서비스인 Personalize에 대해 자세히 알아봅니다. 직접 알고리즘을 개발하지 않고도 고품질의 개인화&추천 모델을 리테일, 미디어, 게임 비즈니스를 비롯한 다양한 분야에 적용할 수 있는 방법도 함께 다룹니다.
SOCAR(쏘카)는 국내 카셰어링 시장의 약 70%를 점유하고 있는 국내 최초 모빌리티 유니콘 기업입니다. SOCAR의 AWS IoT Core를 통한 차량 데이터 수집, Amazon MSK를 활용한 스트리밍 데이터 처리, Amazon ElastiCache for Redis, Amazon DynamoDB 등의 Purpose DB를 활용한 데이터 관리, 그리고 Amazon Redshift 와 Amazon Athena를 활용한 분석까지, AWS를 기반으로 하는 Digital Native 분야 고객의 전체 Data Journey를 소개하고자 합니다.
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
모바일 광고, 디지털기반 마케터분들을 위해서 만들어보았어요. :)
애드테크에 대해 되도록 종합적이고 쉽게 설명하기 위해 노력했습니다. ( 웹 기반에서 모바일 기반으로 이동한 광고 시장에서 광고주와 매체에 대한 안내와 AD-Network / AD-Exchange, DSP / DMP, SSP, RTB 시스템에 대해 설명했습니다.)
개요
1. 광고주체에 대한 이해
2. 애드테크 공급자 파헤치기
1) AD-Network / AD-Exchange
2) DSP / DMP
3) SSP
4) RTB 시스템
Data Lake는 오늘날 데이터 기반에 의사 결정을 하기 위한 가장 일반적인 데이터 분석 아키텍처로 떠오르고 있습니다. 잘 설계된 Data Lake는 기업이 데이터 자산으로부터 가장 많은 비지니스 가치를 창출하도록 보장합니다. 본 세션을 통해 AWS 기반의 Data Lake 아키텍처를 소개하고, 다양한 사례를 통해 AWS 고객들은 데이터 분석 플랫폼을 어떤 방식으로 설계해서 활용하고 있는지 살펴봅니다.
다시보기 링크: https://youtu.be/mE8V9oNXdrs
Fintech Primitives - MFPro is India’s first API only platform for wealth management. An API layer which connects to all AMCs, RTAs on one side and Fintechs on the other.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
The Covid-19 pandemic necessitated the payments industry undergo a facelift, sparked by novel approaches from new-age players, fostered by industry consolidation, and customers’ demand for end-to-end experience. Crossing the threshold, the industry is entering a new era – Payments 4.X, where payments are embedded and invisible, and an enabling function to provide frictionless customer experience. As customers make a permanent shift to next-gen payment methods, Digital IDs are critical for a seamless payment experience. The B2B payments segment is witnessing rapid digitization. BigTechs, PayTechs, and industry newcomers are ready to jump in with newfangled solutions to help underserved small to medium-sized businesses (SMBs).
As incumbents struggle with profits, new-age firms are forging ahead to take the lead in the Payments 4.X era by riding the success of non-card products and services. The new era demands collaboration, platformification, and firms can unleash full market potential only by embracing API-based business models and open ecosystems. Data prowess and enhanced payment processing capabilities are inevitable to thrive ahead. The clock is ticking for banks and traditional payments firms because the competitive advantage is not guaranteed forever. As industry players seek economies of scale, consolidations loom, and non-banks explore new territories to threaten incumbents’ market share. While all these 2022 trends are at play, central bank digital currency (CBDC) is emerging globally and might open a new chapter in the current payments landscape.
개인화 및 추천 기능의 맞춤형 AI 서비스 혁명: Amazon Personalize - 남궁영환 솔루션즈 아키텍트, AWS / 강성문 솔루...Amazon Web Services Korea
개인화 및 추천 기능의 맞춤형 AI 서비스 혁명: Amazon Personalize
남궁영환 솔루션즈 아키텍트, AWS
강성문 솔루션즈 아키텍트, AWS
점점 상품과 개인별 취향이 다양해지는 환경에서 '추천'과 '개인화'는 비즈니스의 핵심 요소가 되었습니다. 이 세션에서는 Amazon.com을 대표하는 '개인화 & 추천' 기술을 바탕으로 만들어진 서비스인 Personalize에 대해 자세히 알아봅니다. 직접 알고리즘을 개발하지 않고도 고품질의 개인화&추천 모델을 리테일, 미디어, 게임 비즈니스를 비롯한 다양한 분야에 적용할 수 있는 방법도 함께 다룹니다.
SOCAR(쏘카)는 국내 카셰어링 시장의 약 70%를 점유하고 있는 국내 최초 모빌리티 유니콘 기업입니다. SOCAR의 AWS IoT Core를 통한 차량 데이터 수집, Amazon MSK를 활용한 스트리밍 데이터 처리, Amazon ElastiCache for Redis, Amazon DynamoDB 등의 Purpose DB를 활용한 데이터 관리, 그리고 Amazon Redshift 와 Amazon Athena를 활용한 분석까지, AWS를 기반으로 하는 Digital Native 분야 고객의 전체 Data Journey를 소개하고자 합니다.
The numbers tell the story: 84% of C-suite executives believe they must leverage artificial intelligence (AI) to achieve their growth objectives, yet 76% report they struggle with how to scale. With the stakes higher than ever, what can we learn from companies that are successfully scaling AI, achieving nearly 3X the return on investments and an average 32% premium on key financial valuation metrics?
To answer that question, Accenture conducted a landmark global study involving 1,500 C-suite executives from organizations across 16 industries. The aim: Help companies progress on their AI journey, from one-off AI experimentation to gaining a robust organization-wide capability that acts as a source of competitive agility and growth.
Read the full report:
http://www.accenture.com/AI-Built-to-Scale-Slideshare
모바일 광고, 디지털기반 마케터분들을 위해서 만들어보았어요. :)
애드테크에 대해 되도록 종합적이고 쉽게 설명하기 위해 노력했습니다. ( 웹 기반에서 모바일 기반으로 이동한 광고 시장에서 광고주와 매체에 대한 안내와 AD-Network / AD-Exchange, DSP / DMP, SSP, RTB 시스템에 대해 설명했습니다.)
개요
1. 광고주체에 대한 이해
2. 애드테크 공급자 파헤치기
1) AD-Network / AD-Exchange
2) DSP / DMP
3) SSP
4) RTB 시스템
Data Lake는 오늘날 데이터 기반에 의사 결정을 하기 위한 가장 일반적인 데이터 분석 아키텍처로 떠오르고 있습니다. 잘 설계된 Data Lake는 기업이 데이터 자산으로부터 가장 많은 비지니스 가치를 창출하도록 보장합니다. 본 세션을 통해 AWS 기반의 Data Lake 아키텍처를 소개하고, 다양한 사례를 통해 AWS 고객들은 데이터 분석 플랫폼을 어떤 방식으로 설계해서 활용하고 있는지 살펴봅니다.
다시보기 링크: https://youtu.be/mE8V9oNXdrs
Fintech Primitives - MFPro is India’s first API only platform for wealth management. An API layer which connects to all AMCs, RTAs on one side and Fintechs on the other.
La mécanique de l'idée / concept créatif / ian gilbertIANTERNAUTE
D'où viennent les idées chez l'humain, en agence...
Méthodes de réflexion contre la panne d'idée, quels sont les symptômes et les solutions de ce problème...
Le parcours de l'idée en agence...
Un remix personnel inspiré de recherches et document sur le sujet des origines, fabrication et transmission d'une idée.
Présentation support d'une session orale pour l'ISCOM.
Merci a Wikipédia, JDN, E.Legrand, Lavoisier, psychomag... et internet, pour la contribution passive, puis active
GEMO 2016 : un digital de plus en plus cannibale ?PwC France
Dans la 16ème édition de l’étude annuelle « Global Entertainment & Media Outlook », sur les perspectives de l’industrie des médias et des loisirs, PwC prévoit que le marché mondial va croître de 5,1 % en moyenne par an entre 2014 et 2019.
Cette étude, réalisée dans 54 pays, montre qu’avec 3,2% de croissance moyenne annuelle d’ici 2019, la France tire son épingle du jeu parmi les pays matures.
La publicité sur internet devrait y porter la croissance du secteur, et le numérique en général continue de bouleverser le business model de l’ensemble des segments, qu’il s’agisse de l’édition, de la musique, de la presse, des jeux vidéo ou bien encore de la télévision.
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Historiquement, le rapport annuel est l’archétype du support papier de qualité mais souvent monotone et conformiste. Pour satisfaire à l’évolution des habitudes de consommation de contenus et aux nouvelles ambitions digitales des annonceurs, le rapport annuel a vu son rôle évoluer considérablement.
Dans sa nouvelle étude, Vanksen analyse l’évolution de ce rapport annuel : comment est-il passé d’un simple support d’information papier destiné aux actionnaires à un outil digital stratégique répondant aux enjeux de communication à une cible plus large.
L’agence a étudié les rapports digitaux de plusieurs entreprises pour en faire ressortir des tendances inscrivent petit à petit cet outil historique dans la modernité : story et scrolly telling, snack content, etc. font partie intégrante des approches des annonceurs pour faire du rapport annuel digital un dispositif visuel et narratif orienté utilisateur.
Vanksen présente également les bénéfices de la digitalisation du rapport annuel : expérience utilisateur, image, visibilité, budget… Autant d’arguments qui sauront vous convaincre de prendre le virage du digital pour votre rapport annuel !
Facebook a dévoilé ses "chatbots", des robots conversationnels qui permettront bientôt de commander une pizza ou des fleurs par messagerie instantanée. Mais qui sont ces bots, quelle utilité, quelles opportunités pour les marques ?
LUMA presents "Disruption by the Numbers". The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry's obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to rethink what it takes to thrive in an increasingly competitive battle for consumer attention and marketer wallets. In "Disruption by the Numbers", we dive deep into the challenges, opportunities, and trends impacting digital publishers today.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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