In today's digital world, trust is key to customer relationships, but keeping it is a huge challenge. Customers are well-informed and empowered, quick to change brands if their trust is broken, even if it costs them more. This puts a lot of pressure on organizations to handle trust and safety issues with great care and transparency. The challenge, however, is real. Fragmented solutions have left privacy, legal, and security teams in a perpetual cycle of catch-up, struggling to update privacy notices, manage customer data rights, and answer lengthy security questionnaires—all while trying to prove ROI to the business. It's a thankless job, filled with repetition, tedious tasks, and constant interdepartmental coordination. Combine this with fast regulatory changes and the quick evolution of AI, and it becomes overwhelming. Join this webinar to learn more about TrustArc's new innovative solution Trust Center, the only unified, no-code online hub for trust and safety information built for privacy, security, compliance, and legal teams. Trust Center streamlines your path to compliance, shortens the pre-sales cycle, and reduces both legal and regulatory risks, saving time, effort, and cost. This webinar will review: - Why companies are building unified Trust Centers for a robust privacy program. - How unified Trust Centers streamline sales cycles, ensure regulatory compliance, and reduce operational bottlenecks. - How compliance, legal, security, GRC, and privacy teams benefit from a unified Trust Center in terms of needs, pains, and outcomes. - How TrustArc Trust Center saves time and work while reducing legal, reputational, and compliance risk by effectively managing policies, notices, terms, and disclosures, and providing real-time updates on subprocessors.

1. © 2024 TrustArc Inc. Proprietary and Confidential Information.
Unified Trust Center for Privacy,
Security, Compliance, and Legal

2. 2
Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.

3. 3
Speakers
Cathleen Doyel
Deputy General Counsel
TrustArc
Ian Runyon
VP, Product
TrustArc

4. Agenda
● What is “Trust” in 2024?
● Why Do Trust and Legal Centers Matter?
● Building trust with TrustArc Trust Center

5. 5
The State of Trust in 2024
Enforcement and customers demands for transparency necessitate continual updates to
privacy policies, trust and safety practices, especially regarding AI usage
In today's digital landscape, trust serves as the bedrock of customer engagement and loyalty.
Trust increases the likelihood of purchases by 91% (PWC)
43% of customers report that a positive privacy experience can increase brand preference (Google/IPSOS)
72% say knowing a companyʼs AI policy matters before purchasing (McKinsey)
SEC and FTC fines, like the $400k against Delphia for AI misrepresentations, highlight the importance of transparency
(FTC v. Delphia)
Privacy, security, and trust are the default
Ongoing regulatory developments also require transparency, accountability, etc.
By the end of 2024, 75% of the worldʼs population will have its personal data covered by modern privacy
regulations (Gartner)

6. 6
Being a privacy/legal leader is hard and stressful
Integrating privacy by design
principles into product
development Never-ending policy updates are a
logistical nightmare
Managing vendor risk
assessments and conducting
PIAs & DPIAs is time consuming Building and maintaining a
robust privacy program across
jurisdictions
Managing reputational and
legal risks related to privacy
incidents
Rapidly changing global laws
intensify compliance challenges

7. 7
Trust centers are born out of…
Service
agreements
Terms of
use
Accessibility
policy
PenTest
report
PCI DSS
Cookie
policies
Privacy
policies
DPAs
Sub-processor
agreements
SOC2 report
Encryption
policy
AI
disclosures
?
?

8. 8
It can take months to create a microsite to host your content
Identify the
purpose, goals,
and required
content/feature
s of the Trust
Center.
Determine key
departments
involved: Privacy,
Legal, Security,
Marketing, IT,
Sales,
Compliance,
C-suite.
Collect detailed
requirements for
content, policies,
disclosures, and
technical
specifications
from each
department.
Plan
architecture,
content
structure, user
interface, and
experience.
Draft, publish,
and maintain
policies, legal
terms, privacy,
and security
notices.
Execute
front-end and
back-end
development.
Ensure proper
categorization
and accessibility
of all trust
content.
Officially release
the Trust Center to
stakeholders and
users.
Still depend on
marketing and IT
for ongoing
support, updates,
and enhancements
based on feedback
and regulatory
changes.
Week
1-3
Week
4-7
Week
8-10
Week
11-14
Week
15-19
Week
20-25
Week
26+
Scoping Stakeholder
Identification
Requirements
gathering
Design &
development
planning
Content
creation &
curation
Development
& testing
Launch and
maintenance

9. 9
…and requires the active participation of teams across the business
Week
1-3
Week
4-7
Week
8-10
Week
11-14
Week
15-19
Week
20-25
Week
26+
Scoping Stakeholder
Identification
Requirements
gathering
Design &
development
planning
Content
creation &
curation
Development
& testing
Launch and
maintenance
Privacy
Marketing
Legal
Security
IT
Web

10. 10
← Cathleen
(and privacy professionals
everywhere)

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OVERWHELMED
with constantly fielding the
same legal and security
requests from Sales and wish
there was an easier way to
manage?
TIRED
of the logistical nightmare when
it comes to updating policies,
subprocessors, or just simple
text on the legal, privacy, and
security section of your
organization's website?
DONʼT HAVE THE TIME
to effectively advocate, lead,
and project manage internal
efforts (e.g. marketing, web
development, IT) to build out a
unified Trust Center?

12. 12
Build customer trust
in days,
not months
Unify scattered trust
information into a one
stop shop (privacy,
legal, security,
compliance)
Reduce legal and
regulatory risk with
ability to update
policies, terms, and
disclosures instantly.
Speed up the sales
cycle with private and
public document
sharing
✓ ✓ ✓ ✓

13. 13

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Introducing Trust Center by TrustArc
A unified no-code Trust Center streamlines your efforts with legal
disclosures, while showcasing your safety practices,
accountability, and transparency-building trust.
Say goodbye to scattered information,
hello to a one stop trust solution.
No coding required!
Reduce time to compliance
Eliminate 2-6 week delays on routine updates for policies,
terms, disclosures, or sub-processor adjustments.
Save time and costs
Remove bottlenecks and create efficiency, saving 34%+ of
privacy, legal, security, and compliance teamsʼ time with
updates. Eliminate pure-play web development and
maintenance costs of ~$15,000-$30,000.
Save pre-sale time
Make information readily available for pre-sales, RFP, trust
building and due diligence, and enable private document
sharing for technical measures, SOC reports, and more.
Reduce legal and regulatory risk
With user-friendly privacy policies that are easy and quick to
keep up-to-date, you can reduce non-compliance and avoid
hefty fines (such as a recent $400k fine by SEC for misleading
statements about AI that were not updated in time).
Security
Availability
Privacy
Legal

15. 15
Modern Trust Center, Modern Experience
No-Code Admin View Published View
Easy configuration with no coding
required
● Go live in days, and update in minutes
● Fully optimized for mobile and web
● Leverage default formats for displaying
privacy policies and subprocessor
disclosures.
● Easily customize content and visuals
(pages, font, colors, images, buttons, etc.)
with just a few clicks
● Enable public or private-facing
documents in a single click
● Part of your single TrustArc experience
Simplify policy and legal
management
● Easily draft, publish, preview, and
maintain up-to-date policies and legal
terms (e.g., Terms of Service, Data
Processing Addendum, etc.)
● Leverage version history
● Use pre-built templates for ease of
subprocessor disclosures
● Make timely updates to disclosure and
compliance information

16. 16
Showcase organizational
commitment to trust and safety
Centralize and be transparent with
your security reports, privacy and
security certifications, attestations
and more in one easy-to-find place.
Build trust and shorten sales cycles
Enable efficient public and private
document sharing
Expedite sales cycles with a self-service
portal to request and access public (SOC 2
report) or private (Pentest report)
documents, saving time for buyers,
sellers, and vendors
Real-time updates to subscribers
Allow users to subscribe to Trust Center
updates. When youʼve updated a policy or
sub-processor, go the extra mile to allow
end users to stay current - demonstrating
commitment to privacy and security
matters.
Offer real-time product status
information
Offer centralized transparency by
linking to your existing product status
and system availability pages,
ensuring users are always informed as
part of Service Level Agreements.

17. 17
Centralize privacy requests for site visitors
Manage Cookie Preferences
Manage Marketing Communication
Preferences
Do not share or sell my information

18. 18
Achieve balance
Risk
Exposure
➔ Legal and Regulatory Actions
(fines, non-compliance, contractual commitments)
➔ Money
➔ Work
➔ Time
➔ Real-time updates
➔ Efficiency
➔ Transparency
➔ Accountability
Consumer
Trust

19. 19
Trust is an business accelerator
9/10
people say they would
buy more from a
company that gained
their trust (pwc).
43%
of customers say
providing a positive
privacy experience can
increase brand
preference
(Google/IPSOS).
72%
of respondents say that
knowing a companyʼs AI
policy is important
before making a
purchase (McKinsey).
Customers who trust you, buy from you.

20. 20
Thank You!