Social Marketing Adoption PathSo just a quick recap on what this means to us… this really moves us up in the food chain from a sales cycle perspective. While we have been engaged in conversations right out of the gate, we haven’t had product to offer until customers go and get their feet wet with other tactics and become ready for community. Now we have a solution for almost day one… and we then are taking them down the path to broader social engagement, higher value prop and more investment with us. This also changes the competitive landscape quite dramatically… while we all know the players in the community part up here there really isn’t anyone offering the solution we’re talking about.
Choosing A Community Platform Provider For Your Organzation
(Productivity, KM)</li></ul>“Start with your business goals.”<br />
Page 15<br />A Lot of Technology Choices<br />Branded Communities / Social Networks<br />Social Media Management & Monitoring<br />Social Media Monitoring<br />Crowdsourcing / Idea Management<br />Social Networks<br />