As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
5 Strategies to Fill the Digital Gap with Social Media.pdfExclsior
The digital gap, often linked to internet access, facilitates the formation of connections and social circles among individuals who share common interests.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
5 Strategies to Fill the Digital Gap with Social Media.pdfExclsior
The digital gap, often linked to internet access, facilitates the formation of connections and social circles among individuals who share common interests.
Digital 2022 Report có những nội dung gì?
Như đã giới thiệu ở trên, Digital 2022 sẽ tập trung vào 4 nội dung chính sau:
- Mức độ và cách thức sử dụng các nền tảng mạng xã hội (Social Media).
- Quảng cáo trên các nền tảng mạng xã hội.
- Quảng cáo trên TikTok.
- Thương mại điện tử.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Killing Marketing Come prima uccidere e poi far rinascere il marketing 3.0Adv Media Lab
Over the past 20 years marketing has fundamentally changed, and yet most organization (and marketers) are marketing exactly the same way. The most innovative companies in the world have identified this changed and have started to move marketing from a cost (ora a tax on the business) to an actual profit center.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Your guide to the future of
social marketing, commerce,
and customer service
2. Toward the end of last year, pandemic restrictions finally started easing
up and markets were booming. As we lurch into 2023, things look much
more delicate. A looming recession, mounting inflation, declining
consumer spending, and workforce reductions across major business
sectors have made things precarious for businesses of all sizes.
Despite this uncertainty, many social media marketers find themselves
in a position of relative security—they’re getting larger slices of the over-
all marketing budget and more agency over their work. After more than
a decade of growing pains, social media marketing has finally matured
as a profession.
In 2023, successful social marketers will take the time and effort to care-
fully assess their opportunities, use a scalpel rather than a cleaver, and
think about the long-term impact of their short-term actions. Those
who do will cement their worth once and for all.
We hope our 2023 social media trends report serves you well in
the midst of a defining year.
Adapting to Endure
A defining moment in business gives social media
marketers the opportunity to cement their worth
3. Research Methods
This report is based on a survey of 10,643
marketers conducted in July 2022.
We conducted primary interviews with dozens
of social marketing practitioners, leaders,
observers, and partners.
About the Survey
10,643 respondents
109 countries / 11+ industries
32% director and above
56% managers and practitioners
Our primary data has been supplemented
by secondary research from The Harvard
Business Review, McKinsey, Deloitte, Edelman,
Insider Intelligence, Forrester, GlobalWebIndex,
The CMO Survey, and others.
Job function
of survey respondents
Business size
of survey respondents
Target audience
of survey respondents
Primarily
consumers
31%
Even split of
consumers and
businesses
27%
Primarily
businesses
18%
Primarily
businesses
18%
Only
consumers
14%
Only
businesses
9%
C-level
executive
16%
VP
3%
Practitioner
30%
Manager
27%
Director
14%
Other
11%
1–99 People
64%
100–999 people
22%
1,000+
people
13%
Don’t
know
2%
4. Social Marketing
The use of social media networks across all
components of the marketing mix: product,
price, promotion, and place.
Social Commerce
The process of selling products and services
directly through social media.
Social Customer Service
The process of delivering proactive customer
service (finding and responding to brand
conversations with the aim of satisfying
customer needs before they ask) and reactive
customer service (responding to customer-
initiated transactions or service inquiries) over
social networks.
Definitions
5. Contents
The Future of
Social Marketing
page 6 page 23
The Future of
Social Commerce
page 35
The Future of
Social Customer Service
page 7
Small businesses
cozy up to creators
page 24
Social commerce
hits the trust gap
page 36
The great reopening blows
a hole in digital service
page 13
Budgets on the line as bosses
demand social receipts
page 29
All eyes turn
to social search
page 41
Marketers realize it’s time
to lean into customer service
page 18
Social innovators crack
the cross-posting code
6. The
Future of
Social
Marketing
As marketing budgets continue to recover from
the pandemic, social media spend is on its way
up. Marketers are feeling more confident not
just in the return on investment (ROI) of social
media, but also in their ability to prove it to even
the most skeptical of executives. In 2023, we’ll
see this confidence inspire marketers to get
more strategic on platforms that can seem
determined to make that as difficult as possible.
7. Marketing Trend 1
Small businesses
cozy up to creators
Big brands stop competing for creators,
leaving the door wide open for small businesses
Budget for creator partnerships has been one
of the first things to take a hit, with small and
midsize content creators saying they’re seeing
declining sponsorship offers and more brands
backing out of paid deals this year.
While this pullback in spending is a blow to
an already precarious creator economy, it
leaves the door wide open for smaller busi-
nesses to compete for top creators at lower
price points.
Big brands are competing
less for creators
For months, concerns over a seemingly inevita-
ble recession have fueled restructures, layoffs,
and operating budget cuts. Businesses are re-
thinking their spending—and often, marketing
budgets are first on the chopping block.
While we haven’t seen massive cuts in
marketing spend just yet, we are seeing larger
businesses reduce their discretionary spending.
@
b
e
n
k
i
e
l
e
s
i
nski
Put it into action Start your
creator collaborations off the right
way—with this free creator brief
(and statement of work) template.
Grab the Template
The Future of
Social Marketing
The Future of
Social Commerce
The Future of
Social Customer Service
7
8. Creators can help small
businesses with their most
acute marketing challenges
Small businesses say they’re feeling pinched by
a possible recession, too. Twenty-eight percent
of small business owners expect revenues to
decrease over the next year, according to the
CNBC Small Business Confidence Index. And
18% of small business owners expect their head-
counts to decrease over the same period.
For small businesses, 2023 promises to be a
year of dwindling resources, shrinking head-
counts, and leaner budgets that will make their
toughest marketing challenges, well, even
tougher. To ease the pressure, small business
owners will begin leaning on the very creators
being abandoned by larger businesses.
“With the recession, with COVID,
and just being more financially
pinched… marketing dollars always
get cut. When we’re strapped for
resources, creators become a very
appealing tool for marketers.”
Leah Gritton
Director of Integration Strategy, Energy BBDO
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9. The majority of small businesses
don’t work with creators—yet
Our social trends survey found that smaller
organizations are the least likely to work with
creators; 72% of small businesses (those with
less than 100 employees) don’t work with
creators in any capacity, while nearly 42% of
businesses with over 1,000 employees do work
with creators.
What’s the biggest barrier to entry for small
businesses? Cost.
“Our main challenge is just the volatility of pric-
ing,” says Ruby Soave, head of influencer
marketing at Student Beans. “There’s such a lack
of standardization of how much work should
cost that negotiating good prices gets murky.”
From expensive creator agencies to massive
variations in the way creators price themselves,
many smaller businesses feel in the dark about
how much they should pay to work with creators.
Organizations that work
with influencers by size
The Future of
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10. Creators aren’t as out
of reach as you think
Most organizations don’t go through agencies
to find creators. Less than a third (28%) of
brands that work with creators do so through
agencies or third-party platforms, according to
our survey. For small business owners, this
means less overhead and much more control
over who you choose to hire and negotiate with.
But working with influencers also isn’t as
expensive as you might think. Most creators are
paid less than $100 US per post. Now, this isn’t
license to pay creators nothing. Without fair pay,
marketers jeopardize the future of the creator
economy altogether. But for resource-strapped
small businesses looking to grow reach and let
experts create their content for them, cost-
effective creators are well within reach.
What brands pay
creators/influencers
per post
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11. Trend in action
Pantee teams up with creators who
share their values, uniting on their
mission to reduce fashion waste
UK-based sustainable underwear brand Pantee
has masterfully blended its creator strategy
with its mission to reduce fashion waste and
make the world a more comfortable place.
Currently, the fashion industry produces an
estimated 92 million tonnes of textile waste
each year, and with approximately 30% of
clothes made never even sold, the excess
(deadstock) is often destined for waste.
Pantee made it their mission to challenge the
fashion industry by making comfy underwear
with this deadstock, for women by women. To
double down on their principles, they partner
with creators who not only share their values
but who truly love their products—particularly
those advocating for sustainability, mental
health, and body positivity.
“We’ve started working with creators who are
passionate about the same things we are”, says
Pantee co-founder Amanda McCourt. “We
really look to collaborate with creators who
have a clear connection with our mission and
truly love our products. If a creator wouldn’t buy
from us, we don’t feel comfortable working
with them to promote our brand. We always
strive for truth and transparency.”
Pantee has been working closely with TikTok and
Instagram creators whose self-described mission
is mindful shopping to better reach the commu-
nities that align with their brand's sustainability
mission. Beyond that, Pantee uses partnerships
with creators as an opportunity to showcase their
products on a multitude of shapes and sizes to
contribute to the normalization of all bodies.
The Future of
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12. Recommendations
Do your research
Hootsuite search streams can help you discover influencers by moni-
toring conversations relevant to your industry across all your social
networks. Once you have an initial set of creators in mind, add them
to a stream to track what they share and who they engage with. This
will help you understand their relevance to your audience and identify
other potential influencers to work with.
Go for strategic focus, not reach
Don’t shy away from creators with fewer followers. Large follower sizes
don’t necessarily lead to higher conversions. What’s more important is
finding a creator who can collaborate with you to make inspiring con-
tent relevant to your product or service.
Use UTM codes to track and measure results
While there are many ways to measure the success of your creator
campaigns, UTM codes are the best way to get a clear picture of the
results. Assign each creator their own unique links with UTM codes
and you’ll be able to track the visitors they send to your website, allow-
ing you to calculate their impact on your bottom line.
The Future of
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12
13. @
g
i
r
l
b
osstown
Marketing Trend 2
Budgets on the line
as bosses demand
social receipts
Growing investment in social exposes it to new levels of scrutiny
Confidence in the ROI of social
media marketing is at an all-time high
Social media has spent over a decade fighting
to prove its place in the marketing mix—and
it’s decisively found it. Marketers’ confidence
in the value of social media marketing is at an
all-time high.
Last year, 83% of marketers in our social
media trends survey reported having some
level of confidence in the return on investment
(ROI) of social media, up from 68% the year
before. This year, we got more specific and
asked how confident marketers were that
social media was useful for marketing to or
engaging with their audience. A whopping 96%
of marketers reported some level of confidence.
Put it into action Impress your boss
with a concise report highlighting just
how well things are going on social,
using this free report template.
Grab the Template
The Future of
Social Marketing
The Future of
Social Commerce
The Future of
Social Customer Service
13
14. It should come as no surprise that almost every
social media marketing practitioner we
surveyed says social media marketing has
value. (If you’re one of the 4% who said other-
wise, we’re here to help.)
But what’s telling is that this confidence is
clearly reflected in the proportion of the
marketing budget allocated to social. While
marketing budgets have climbed to nearly 10%
of total company revenue in 2022 (up from 6%
in 2021), they still lag pre-pandemic levels.
Spend on social media relative to pre-pandemic
levels is going up too—and it’s predicted to
increase steadily over the next five years.
More visibility means more scrutiny
Social media’s newfound visibility has the
potential to open it to higher levels of scrutiny—
especially as leadership whips out the
magnifying glass over the coming year.
During market downturns, many execs will look
to shore up costs and manage expenses as
much as possible. And in the marketing depart-
ment, the pressure will fall on individual
contributors and middle managers to clearly
demonstrate the value they bring to the table.
This is where social media practitioners run into
problems. Our survey found that, when it
comes to social media, seniority has a major
impact on how individuals perceive and
demonstrate the value of social.
How confident
are you that social
media delivers
a positive return
on investment
when it comes
to marketing and
engaging with
your audience?
37%
Extremely
confident
40%
Confident
20%
Somewhat confident
4% Not at all confident
The Future of
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15. Our survey told us that…
■ Practitioners were 17% more likely than the
C-suite to say their organization uses
impressions/views to demonstrate ROI.
■ VPs were 7% more likely than practitioners
to say they used time spent on their
brand’s website/app to demonstrate ROI.
■ C-level executives were 13% more likely
than practitioners to say they used sales/
revenue to demonstrate ROI.
In 2023, marketing practitioners and leadership
have to have a deeper conversation about goals
to make sure everyone’s on the same page. If
that conversation doesn’t happen and social
remains so visible within the marketing budget
over the next year, there’s a risk that leadership
may pull investment if they don’t truly under-
stand the value of the channel.
Connect the title to the Social ROI metric!
Sales / Revenue
Impressions / Views
Time spent on page
C-Level Executives
VPs
Practitioners
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16. How will the market downturn impact
marketing budgets in 2023?
The move towards a bear market is inevitably
going to focus budgets on things which deliver
core business objectives. And core business
objectives are always going to be, to some
extent, demand led.
But brand marketing has been an underserved
and under-resourced part of the mix over the
last few years. I’d point to Ehrenberg Bass and
Binet and Field—all of that good stuff that’s
been bubbling up in Adland over the last few
years, it’s evidence to the point that we can’t
preoccupy ourselves with demand-led strate-
gies at the expense of long-term brand building.
Do you think senior leadership at most
organizations understands the importance
of that balance?
I’m seeing a greater level of education in our
stakeholders and also a greater level of skepti-
cism. I think people are becoming a lot more
savvy at [the] leadership level about understand-
ing the dynamics of social and questioning what
their domain specialists are telling them.
There absolutely used to be a period, probably
three or four years ago, where fake Facebook
fortune tellers would say ‘we can attribute 60% of
our sales to social.’ That was taken pretty much at
face value as an article of faith and nobody would
dig too deeply. I like to think that’s changing.
What advice would you give a social media
manager who’s asked to do this kind of surgi-
cal attribution when it isn’t actually possible?
Personally, I’ll never put my neck on the block
for numbers that I don’t believe in. And in a
climate where there is that increased forensic
scrutiny at a senior level, I actually think that’s a
really important principle.
As a social media professional, you need to get
yourself to a place where you’ve educated your-
self around attribution and that you look at the
numbers really, really critically to build up a case
that you feel confident in—one that you can
stand up for 30 minutes in front of the CEO and
justify it to them. If you can’t do that, I’d say
you’ve got a problem.
Expert perspective
Chris Thomas
Global Social Intelligence and Optimization Lead
Sage
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17. Recommendations
Track metrics that align with your business objectives
All social media metrics can tell you something about whether you’re achieving objec-
tives and meeting your goals. But tracking the right metrics is the key to understanding
your social ROI. Start with a focus on the few metrics that help you tell the right story
and build your business case. Then check them regularly by setting up automated
reports that go to your inbox, so you don’t have to remember to pull them yourself.
Create an ROI report that shows the true impact of social
Creating a social media report is an important part of social media management. After
all, tracking and analyzing your performance is the only way to really understand what
you’re accomplishing through your social efforts. It’s also the only way to demonstrate the
value of your social marketing efforts to your team and your boss. Here’s a template to
help you get started.
Remember the big picture
Don’t chase short-term ROI to the point that you lose sight of what makes your brand
valuable and unique. Jumping on a trend just to get likes and comments doesn’t
provide value if it annoys your audience or muddies your brand voice. It can even
damage your brand in the long term.
Don’t forget that the big picture of social media ROI includes returns beyond the
marketing department. You can use social media to improve customer service and
strengthen employee relationships—both worthwhile and valuable achievements that
you should include when you consider ROI.
The Future of
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18. Marketing Trend 3
Social innovators crack
the cross-posting code
Marketers stop chasing new features and start getting more strategic instead
The Frankensteining of
the social networks continues
From Stories to Reels to Twitter’s ill-fated Fleets
(remember those?), social media companies
have spent much of the past decade tripping
over themselves to copy their competitors’
most successful features.
Some of the most popular social media apps
have blatantly ripped off features from some of
the other most popular social media apps in
what Gizmodo has called a tech version of
Capture the Flag “where the only losers are the
users who are forced to persist through this
cat-and-mouse game.”
But this game has not only come at the
expense of user experience but also at the
expense of the sanity of social media marketers,
whose work lives now revolve around constantly
adapting their plans to new formats, repurpos-
ing content, and wondering when the next
network change will upend their carefully orga-
nized campaign.
@
p
l
e
a
sesponsorus
Put it into action Run the
easiest social media audit—
with this handy free template.
Grab the Template
The Future of
Social Marketing
The Future of
Social Commerce
The Future of
Social Customer Service
18
19. People go to different networks for different reasons
What the networks have failed to consider is that user attention is
not a zero sum game. People on one social platform are often on
several others as well. And most social media users spend time on
multiple platforms.
More than 84% of TikTok users are also on Facebook and almost
88% of Twitter users are also on Instagram. People don’t only get
different types of value from different networks, they explicitly use
different social networks for different purposes.
On Facebook, they might catch up with a friend overseas. On Twitter,
they might skim over the day’s breaking news. And on TikTok, they
might look for a laugh while searching for the latest viral trends.
Adding competitor capabilities to one network doesn’t change the
perception people have spent years forming of what a specific
network is meant for. That’s why Instagram Reels, for example, is
struggling to compete with TikTok—even though it’s basically the
same thing.
In fact, stealing a competitor’s features may actually have a negative
impact on the perception of a social network—take this Change.org
petition with over 300,000 signatures asking that Instagram stop
trying to copy TikTok.
Look for funny or
entertaining content
Follow or research
brands and products
Keep up to date with
news and current events
Message friends
and family
Post or share
photos or videos
Social media activities by platform
#1 #2 #3
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20. Successful marketers know that
strategy is more important than tactics
With so many demands on their time and
resources—and with networks looking more and
more similar by the day—it’s no surprise that 52%
of respondents to our survey said they cross-post
content to multiple social platforms with as few
changes as possible. Just 18% of marketers create
different posts from scratch for each platform.
But while cross-posting saves time, it comes
with a heavy cost: results. Our survey found that
marketers who create different posts from
scratch for each network are significantly more
confident in the value of that content.
As the Frankensteining of social networks contin-
ues, the most confident marketers will spend less
time worrying about which copycat feature to start
using next and more time exploring platforms that
best reflect their business goals. They’ll focus on
creating content that’s well suited to those plat-
forms, rather than trying to keep up with every
feature-level change the networks throw their way.
Confidence reusing
social posts across
networks vs. creating
different posts from
scratch across networks
How does your
organization most
commonly create
social posts?
From Scratch
Extremely
confident
Somewhat
confident
Not at all
confident
Confident
Reusing
The Future of
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21. Trend in action
How The Washington Post brings the news to
a new generation on TikTok
The Washington Post may be 140 years old, but with the
help of their social media manager Dave Jorgenson—
lovingly known as the WaPo TikTok guy—they’ve found a
way to introduce a new generation to serious journalism in
frequently unserious ways.
Jorgenson has helped the company amass over 1.4 million
followers by sharing his tongue-in-cheek videos about life
at the office and memes about current events.
When you compare The Washington Post’s lighthearted
approach to TikTok with their Facebook or Twitter pres-
ence, it’s clear they’re being strategic about who they’re
making their content for on each network. On a platform
like TikTok, where people go to be entertained rather than
informed, Jorgenson’s absurdist approach to the news has
turned the Washington Post into a Gen Z darling.
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22. Recommendations
Conduct a social media audit
If you’re already using social media, take stock of your efforts so far.
Ask yourself the following questions: What’s working, and what’s
not? Which networks does your target audience use? How does
your social media presence compare to the competition? Once
you collect that information, you’re ready to brainstorm ways to
improve. We’ve created an easy-to-follow social media audit guide
to walk you through each step of this process.
Make your content fit for each platform
By making your content fit for each platform, you can provide
experiences that are in line with your audience’s reasons for being
there—and that’s a much stronger insight to base your strategy on
than demographics alone.
Search for inspiration
All of the social networks feature success stories that highlight how
brands use their tools effectively. You can usually find these on the
business section of the social network’s website. (For example, take
a look at the Facebook business success stories.) These case studies
offer valuable insights you can apply to your own goals for each
social network.
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23. While social commerce has roared ahead in
markets outside North America, marketers
here face a trust gap that’s left them strug-
gling to replicate that success. But there’s a
massive revenue opportunity, with US social
commerce sales set to grow 34.4% this year
to $53.1 billion. Marketers who get it right will
reap the rewards, attracting a fresh wave of
new shoppers and inspiring their existing
customers to spend more.
The
Future of
Social
Commerce
24. Commerce Trend 1
Social commerce
hits the trust gap
An emerging barrier to social commerce becomes a competitive
advantage for marketers who break through it
Networks pull back
on social commerce plans
Last year, social commerce seemed destined
to be the next big thing in ecommerce. As
sales blasted past $350 billion in China, North
American and European marketers scrambled
to position themselves to take advantage of a
new way to make money directly from social
beyond advertising.
Since then, social commerce has arrived with
less of a bang and more of a yawn. Despite its
success in China, North American and Euro-
pean consumers haven’t shown much interest
in the technology—so much so that Meta
decided to shut down its live commerce func-
tionality on Facebook and affiliate product
tagging option on Instagram. TikTok has also
scaled back its ecommerce plans, delaying the
launch of live shopping.
With almost every major network pulling
back its social commerce plans, the promising
future of social shopping feels farther off than
anticipated.
@
g
i
r
l
b
osstown
Put it into action Unlock the potential
of social commerce with this beginner’s
guide to getting started.
Grab the Template
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25. Consumers say the biggest barrier
to purchasing through social is trust
What’s behind the tepid adoption of social
commerce? A lack of trust in both social
networks and vendors.
The top two concerns for social buyers stem
from a lack of trust in vendors, according to an
Accenture survey of over 10,000 consumers.
Their biggest concern is that their purchases
won’t be protected or refunded. They’re also
worried about the quality and authenticity of
products and sellers on social media. And the
third most common concern stems from trust
in the social networks themselves; people say
they don’t want to share their financial informa-
tion with the networks.
I am concerned that my purchases
will not be protected / refunded
It takes longer for me
to receive my order
I don't trust social
platforms with my data
The product / brand selection is limited
I do not trust sellers on these platforms or
the quality / authenticity of the products
Poor policies on returns / refunds
There is not enough information
to decide to make a purchase
Buying through the platform
is difficult or confusing
I do not trust recommendations
from influencers
The customer service is inferior
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26. Marketers haven’t faced up
to their role in this trust gap yet
Our survey asked marketers what they believe are the
greatest barriers for social buyers. And, while marketers
also think trust in networks is to blame—our data suggests
they don’t realize they have an even bigger role to play.
Of the marketers we surveyed, 37% said that concern
entering payment information on social platforms was
the biggest issue for social buyers—in line with the results
of Accenture’s consumer survey. But while almost half
(48%) of consumers told Accenture that vendor reputa-
tion and product quality was their main concern when
shopping on social, less than 8% of the marketers we
surveyed said the same.
Smart marketers know that the social commerce experi-
ence is about much more than technical concerns. To
overcome the trust gap and turn skeptical shoppers into
buyers, marketers will have to work on the basics: offer
easy returns and refunds, display ratings and reviews from
other buyers, and keep buyers notified about the status of
their purchases throughout the customer journey.
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27. Marketers who master the basics
will build a lasting advantage
So here’s the thing. When networks and vendors
do overcome that trust barrier, social shoppers
are very sticky and reliable repeat buyers.
The average US social buyer will spend $518 via
this channel in 2022, up 27% from last year,
according to Insider Intelligence. Annual
spend will increase by $419 per buyer over the
next three years, reaching $937 in 2025. And
social commerce sales growth is also expected
to remain above pre-pandemic levels through
to 2024.
So yes, in 2023 we’re likely to see social
commerce features get scaled back. Many
marketers and business owners will make
knee-jerk reactions and stop investing in their
social storefronts.
via social shopping in 2022,
up 27% from last year
Source: Insider Intelligence Source: Insider Intelligence
per buyer over
the next three years
$518 $419
The average US
social buyer will spend
Annual social media
spend will increase by
But it’s far too early to take Facebook’s shut-
down of its live commerce feature or reports
that TikTok is abandoning its plans for lives-
tream shopping in the US as an indicator of
their overall social ambitions. Proactive brands
will continue to see the opportunity ahead—
and they’ll relish seeing their competitors
abandon social commerce plans early, leaving
the playing field wide open for those with the
patience to hang on.
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28. Recommendations
Start with the basics
Creating a trusted shopping experience built on the basics
is table stakes for achieving success at scale. If shoppers
aren’t sure they’ll receive what they order or be able to
exchange something, they’ll hesitate—or leave. Double
down on doing the simple things well across your social
stores, like reliable fulfillment, hassle-free purchase protec-
tion, and refunds to protect buyers.
Play the long game
Social commerce experienced two years of exceptional
growth throughout the pandemic, and while growth in the
number of social buyers is slowing, the amount of social
commerce sales is still rising. 2023 will be a watershed
moment for early adopters and those who persevere
through the trough of disillusionment. Social commerce
isn’t going anywhere—but its widespread adoption might
take a little longer than we thought.
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29. Commerce Trend 2
All eyes turn
to social search
Social search optimization emerges as a make-or-break skill for marketers
platforms. Younger generations, in particular,
are going to platforms like TikTok and Instagram
to do things like figure out where to go for
dinner, buy that sweater they saw on the street,
or spend their fleeting vacation days.
Instead of scrolling through Google’s long list
of results, they look to social platforms for travel
tips, recipes, and news. Forty percent of 18- to
24-year-olds are now using social media as their
primary search engine, according to an internal
study by Google. In September 2022, the New
York Times even proclaimed that “For Gen Z,
TikTok is the New Search Engine.”
Google’s been the go-to in search
forever—but that’s changing
For most of the current millennium, Google’s
been an unbeatable cultural force. Competitors
from Bing and Yahoo to Ask Jeeves and Duck-
DuckGo couldn’t match the search engine
giant’s ability to yield fast and accurate infor-
mation. Google’s clear, neutral presentation of
results, ranked by their relevance to the widest
possible user base, gave it an effective monop-
oly that’s well into its second decade.
But today, Google faces new and maybe
not-so-unlikely competition from social media
Put it into action Quickly optimize all
of your posts for social search with this
checklist of SEO essentials.
Grab the Template
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30. While it’s tempting to join the pundits making
sweeping generalizations about the impending
death of Google, let’s stick with the data and
take a closer look at how search behavior differs
on social media vs. search engines—and for
whom. Here are three truths backed by our
own data.
Social networks are visited by
more people than search engines
every month
More internet users aged 16 to 64 visit social
networks than search engines on a monthly
basis. What’s more, nearly a third of the time
that people spend using the internet is spent
on social media.
More than a tool to keep in touch with friends
and family, social media has become an engine
of culture where we collectively engage in
almost every aspect of daily life.
Source: Hootsuite and We Are Social, Digital 2022
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31. Younger people are considerably
more likely to use social networks
for brand research
When it comes to shopping, more people
under the age of 25 turn to social media to
research and evaluate brands. And social’s util-
ity for marketing goes well beyond advertising:
Gen Z uses social media more than search
engines to evaluate products, compare prices
between competing brands, and make deci-
sions about where to spend their money.
Source: Hootsuite and We Are Social, Digital 2022
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32. When it comes to discovery, search engines
and TV are still ahead
Evidently, though, marketers should be careful about putting all their
eggs into the social media search basket. For the average person on
the street, search engines and television (for all of you Zoomers out
there, that’s the big screen in your grandparents’ living room) are still
the main place where people discover new products and services.
TV’s followed by word of mouth. So for the moment, people are
more likely to learn about your brand during a commercial break or
an old-school conversation with a friend than they are to discover it
on TikTok.
Social’s search dominance is just beginning
The transition of search from web to social will be long and genera-
tional. Don’t get too caught up in headlines about the impending
death of Google search when, for the vast majority of people, it’s still
one of the main ways they’ll learn about your business.
But the shift towards social media as a primary search mechanism is
happening—and it’s not too early to start preparing. In 2023, social
media marketers and small business owners who want to get ahead
should start mastering the basics of social search optimization.
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33. Recommendations
Always use alt text on creative assets
Alt text (also called alt descriptions) is used to describe the
contents of an image within HTML code. Adding alt text to
images is a guiding principle of accessibility on the web and
helps search engines index images, which can improve your
search engine optimization (SEO).
Geotag your posts and make
sure your location is accessible
Local SEO is essential in industries like hospitality, dining,
and entertainment—and for small businesses with brick-
and-mortar shops. Whether it’s a regular search or a voice
search, you want your business to appear at the top of the
search results when someone in your area is seeking your
service, so make sure to add a location to your business page
and to any content you share whenever possible.
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34. How are search behaviors on social changing
how you think about your day job?
Search is never going to be dead when it comes
to Google. But people’s habits are changing.
They’re using social to search for new products.
Whereas beforehand, I think people were just
coming to social for reviews or getting to know
a brand, now they’re going for social to actually
buy. And we know that because networks like
Instagram are actually fully integrating
commerce functionality into their products. The
main thing it’s changed for me is my perspec-
tive. I treat our social pages like a mini landing
page and website—I try to imagine using our
social channels as the main point of purchase.
What advice do you have for small businesses
who maybe don’t have a ton of time to invest
in their social feeds?
First and foremost, my advice is to nail down
your content strategy. It sounds so basic, but
that’s actually where it starts. If you’re putting
out valuable content that resonates with your
audience, or your prospective audience, it’s
gonna perform well, and it’s gonna be pushed
out into an algorithm and more people are
going to see it.
So it’s really about doing the simple
things well?
Yeah, exactly. Doing the fundamentals right
is what makes you more discoverable across
every social network. Optimize your profile,
make it interesting to navigate, have a clear
bio, geotag your posts, have a profile photo.
Keep it succinct.
Expert perspective
Brayden Cohen
Team Lead, Social Marketing and Employee Advocacy
Hootsuite
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35. The Future
of Social
Customer
Service
A shift to digital during the pandemic left customers more
willing than ever to engage with brands over social and
messaging channels. But it’s also left them also increasingly
impatient, inclined to prioritize convenience over price, and
ready to walk away from businesses that aren’t meeting their
expectations. In 2023, we’ll see leading organizations turn to
automation to solve their most urgent customer service chal-
lenges—and turn a critical eye on who exactly is expected to
manage customer service within an organization.
36. But as restrictions lift and shoppers return to
brick-and-mortar stores, many businesses have
failed to maintain the quality of their digital
services over the last 12 months. The overall
quality of customer experience fell for more
than 19% of brands, Forrester found in a survey
of over 96,000 US consumers. Meanwhile, over-
all customer satisfaction has dropped to its
lowest level in 17 years—since the inception of
Forrester’s Customer Experience Index.
Customer Service Trend 1
The great reopening
blows a hole in
digital service
A rapid return to in-person shopping makes
businesses lose focus on digital customer service
Shoppers think the quality of customer
service has dropped massively
During pandemic restrictions and lockdowns,
many companies successfully managed to
navigate people’s increased need for digital
shopping and services. Ecommerce, curbside
pickup, and other online services boomed—and
the businesses that successfully revamped
their customer experience during the
pandemic excelled into 2021.
@
heynicolewong
Put it into action Get started with
social customer service with this
helpful guide to Facebook Messenger.
Grab the Guide
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37. With the return of in-person
shopping, brands have stopped
focusing on digital services
Why are consumers unhappy? They’re feeling
neglected. During the pandemic, they became
accustomed to shopping online—and while
many have returned to in-person shopping, they
still expect digital services to be available to them.
Businesses can’t just go back to old ways of
working and expect their customers to follow
suit. In 2023, businesses of all sizes will have to
strike a better balance between online and
offline customer experience to keep customers
satisfied.
Resource-strapped businesses
turn to automation
That’s tough news for many business owners
who—after fighting tooth and nail to survive a
pandemic—now face a confluence of supply
chain challenges and declining sales as
consumers rein in their spending.
For businesses looking to keep costs in check
while boosting the efficiency of online services,
cost-effective automation tools will be key in
2023. And customer service should be the high-
est priority place to go about implementing
automation.
Chatbots and simple conversational AI tools
can cut down support queues without raising
headcount. They allow you to instantly handle
frequently asked questions and fulfill online
orders. In 2023, these AI tools will become indis-
pensable for businesses struggling to balance
online and offline customer service.
17
Overall customer
satisfaction has
dropped to its
years
lowest
level in
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38. Chatbot adopters poised to gain a
massive first mover advantage
Even among organizations that prioritize social
customer service, conversational AI is still in its
early stages. In our survey, only 26% of organiza-
tions that said they use social as a primary
customer service channel told us they use chat-
bots on social and messaging apps. And of the
organizations that do use chatbots on social
and messenger apps, more than half of them
(53%) adopted chatbots at some point during
the pandemic.
In 2023, the businesses that keep their focus on
digital customer service stand to win out
against those that don’t. Cost-effective chatbots
are a quick win for those looking to better their
online customer experience while shoring up
expenses and limiting overhead in the short
term. Over the long term, they’re a worthwhile
investment for any business that wants to get
out ahead with an emerging technology that’ll
become common over the coming decade.
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39. Recommendations
Dispel the myth that chatbots are impersonal
Most customer service requests are variations of the same few questions.
That’s not a recipe for a great conversation—that’s an assembly line that
needs to be managed. Chatbots simplify these common interactions that
would otherwise suck up a ton of your customer service staff’s time. And
conversational AI tools like Heyday AI go a step further: With the ability to
distinguish between multiple choices, make a decision, and gather
insights, they free your support team up to spend more time solving the
problems that really require a human touch.
Enable your CX experts to focus on sales opps
Let your chatbot answer questions like “Where’s my order?” and “What’s
your return policy?” so your humans don’t have to. Conversational AI tools
like Heyday AI let you integrate your product catalog with chat to help
customers easily navigate your online shelves—and allow you to make
sales around the clock.
Make your online and offline CX work in tandem
Use your chatbot to bring online traffic in-store. With built-in store locator
features, Heyday AI makes it easy for customers to find the nearest store
and make an appointment. According to our internal data, 90% of in-store
appointments made by our chatbot lead to a purchase and one in four
customers are net-new.
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40. Trend in Action
Global sport and fitness retailer Decathlon takes
the pressure off their people with a chatbot
As a global sport and fitness retailer with more than 2,000
brick-and-mortar stores worldwide, Decathlon knows the
importance of delivering world-class customer service.
In collaboration with Heyday, Decathlon UK developed a digi-
tal assistant to support its sales and customer service efforts
at scale. Today, the digital assistant handles tens of thousands
of customer conversations every month—and it’s a resound-
ing success, with Decathlon’s data from Meta showing that
96% of customers were satisfied with their bot interactions.
“We wanted to find a way to reduce our cost to serve, while
also engaging new customers,” said Charles Guth, customer
loyalty team leader at Decathlon UK. “Heyday’s comprehen-
sive customer messaging platform and Messenger provided
the right mix of top-notch conversational AI and platform
features to boost our human team’s efficiency.”
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41. Customer Service Trend 2
Marketers realize
it’s time to lean into
customer service
As many marketers struggle to take a greater role
in customer service, great ones stand out
Social customer service
is largely the responsibility
of the marketing department
Last year, we predicted that marketers would
take a greater role in customer service in 2022.
And, to their credit—and ours—they have. This
year, we asked which teams are responsible for
providing customer service on social channels.
The answer might surprise you.
Less than 8% of organizations said their
customer service team was exclusively
responsible for providing customer service on
social and messaging apps. Almost half (49%)
of organizations said that social customer
service was usually or exclusively the responsi-
bility of the marketing team.
Put it into action Save time
responding to common questions
using these free DM replies.
Grab the Template
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42. Many marketers don’t feel
equipped for customer service
Last year, we predicted that social marketers
would embrace this newfound responsibility
and take more agency in working with
customer service teams.
Unfortunately, what we’ve found is that many
marketers don’t feel equipped to take on care.
Only 21% feel they do a good job servicing
customers on social channels, according to a
survey by the CMO Council and IBM. Because
of this disconnect, many businesses are leaving
customers hanging and revenue on the table,
says Chris Campbell, CEO of reputation
management software ReviewTrackers.
“I think the biggest thing that’s still a missed
opportunity for a lot of businesses is just taking
the time to respond to your customers,” he says.
“Right now we’re just hanging up on them
when we’re not responding to their queries.”
What’s the root cause of the problem? Camp-
bell thinks a lack of education and rigid silos are
to blame.
“In businesses, we theoretically break out func-
tions to be more efficient,” he says. “But it’s
really everybody’s job to deliver a great
customer experience. Marketers are neither
trained to respond to customers, nor is there an
incentive to if that responsibility sits outside
their remit and with another team.”
Which team within your
organization is responsible
for providing customer
service through social and
messaging apps?
Exclusively the
marketing team
The marketing team and the customer
service team are equally responsible
Usually the customer service team but
sometimes the marketing team
Usually the marketing team but
sometimes the customer service team
Exclusively the customer
service team
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43. Proactive marketers will
take the initiative to adapt
We get it: Social was never meant to be a
customer service channel. But now it really
can’t be ignored. Social media has taken an
outsized role in customer service—and
businesses, as well as practitioners, are
caught dealing with the repercussions.
After all, if marketers see it as their
responsibility to build brands, ignoring
customer service is detrimental to that goal.
A brand isn’t just a logo or a promise; it’s a
result. It’s a customer’s gut feeling about a
product, service, or company. And it’s every
marketer’s responsibility to make sure that
gut feeling isn’t soured by unanswered DMs.
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44. Recommendations
Give social a seat at the leadership table
Without formal education and training, social is often
siloed off from the rest of the organization or treated as
an afterthought used to repost promotional messages.
In reality, social should be treated as a core function of
any modern organization—and that means looping
senior members of your social team into high-level
strategy and planning. This will get your social strategy
fully aligned with your organization’s goals and
objectives, and help your social team see how their work
fits into the bigger picture for your organization.
Invest in better training for your marketers
For social media marketers looking to build critical skills
specific to social marketing or take the next step in their
careers, Hootsuite offers training and certification.
Whether your team is full of starry-eyed novices looking
to build a foundation in marketing basics or seasoned
professionals trying to adapt to the demands of a new
workplace, our training is designed to help you succeed.
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45. Acknowledgments
To all the wise and talented owls
who brought this to life this year…
Lead writer and researcher
Konstantin Prodanovic
Research and content directors
Kendall Walters, Sarah Dawley
Editor
Curtis Foreman
Writers
Julia Escaño, Isaac Fox, Britny Kutuchief
Video and motion graphics
Christopher Young, Liam MacLeod,
Derek Saddler
Web
Fiona O’ Brien, Ann Alonso, Katie Ross,
Sephora Khatchadourian, Diane Kingston,
Sara Sinclair, Ben Tibber
Web Dev
Yi Zhao, Colby Garland, Austin Bailie,
Sundus Mazhar, Jake Wagner, Dan Hout
Art Direction
Eric Uhlich
Design
Anne Buchan, Gianfranco Valentini
Campaign management and planning
Dory Kashin, Billy Jones
Market insights
Ladan Fotouhnezhad, Emily Ahn, Nate Elliot
Analysis
Max Rutherford, Mohamed Zahid
PR
Chrisanna Chan, Catherine Snider,
Melanie Gaboriault, Rola Tfaili
Paid Media
Amber Camus
Social
Eileen Kwok, Trish Riswick, Brayden Cohen,
Nick Martin, Amanda Wood
Webinar
Stacy Combest
Marketing Automation
Neema Rafizadeh, Amanda Opitz,
Juliette Schoular, Spainie Zhuang
Email Marketing
Denea Campbell, Allie Schwartz, Yvette Lai
Dedications
Nolan “Cheddar” and Hendrix Lowe
45
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46. The global leader
in social media management
Building enduring brands, one social connection at a time
Hootsuite’s led the social media space since 2008—back when Charlie Bit
Me was the biggest meme on the block. Since then, social has become
a non-stop engine of online culture, connectivity, and commerce. And
through it all, Hootsuite’s been your one-stop shop for all things social.
Smart social listening and engagement tools? We’ve got those on tap.
AI-powered social commerce and customer care? We’ll help you do that, too.
More than 200,000 paying customers log on to Hootsuite to tell their stories,
grow their audience, and make gutsy business goals come true. We’ll help
you run at the non-stop pace of online culture—wherever it goes next.
Trusted by leading brands worldwide
Try it today or request a demo at hootsuite.com
200,000
customers
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apps and integrations
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courses delivered via
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