This document provides an overview and analysis of the digital media M&A market in Q4 2017 according to LUMA Partners. Some key points:
- Ad tech and martech M&A activity rose in 2017 but there were no billion dollar acquisitions after six such deals in 2016. Private equity became more active in ad tech.
- Notable 2017 deals included DoubleVerify, Fluent, Sizmek, and SpotX in ad tech and Bazaarvoice, Experian's marketing business, Gigya, Jive Software, Moat, and Radial in martech.
- Digital content deals in 2017 included 21st Century Fox, Scripps Networks, Musical.ly, O
LUMA presents "Disruption by the Numbers". The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry's obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to rethink what it takes to thrive in an increasingly competitive battle for consumer attention and marketer wallets. In "Disruption by the Numbers", we dive deep into the challenges, opportunities, and trends impacting digital publishers today.
LUMA presents "Disruption by the Numbers". The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry's obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to rethink what it takes to thrive in an increasingly competitive battle for consumer attention and marketer wallets. In "Disruption by the Numbers", we dive deep into the challenges, opportunities, and trends impacting digital publishers today.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
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LUMA Partners presents âThe Evolving Digital Marketing Technology Landscape,â as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
How media and agencies can secure a healthy futureMAD//Fest London
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"Itâs the end for agencies, the consultants are taking over!"
Is this genuinely the future? Or are the headlines hyperbole when in fact the industry is simply changing? Join IHSâ Daniel Knapp as we dig into the data and separate fact from fiction. You may be surprised by some of the numbersâŠYouâll certainly learn whatâs really happening in media, advertising and technology and get rich insight on how agencies, media owners and brands can carve out a bright future.
13 Highlights in Data Analytics Impacting 2014, TagManTagMan
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Looking over the prow at the first quarter of 2014, itâs an excellent time to take stock of the year that was for the digital industry. When it came to all things data and analytics, 2013 saw a huge shift in public perception of what data privacy means as the Snowden revelations threw personal security and the governmental manipulation of data into the spotlight. We also celebrated the idea that the roles of CTO and CMO began converging in a big way, with technology budgets being shifted firmly into the media and marketing camp. And finally, Google took a swipe at brand marketers by making SEO that much harder, and paid search that much easier to invest in.
Ahead of yet another newsworthy year in analytics, TagMan looks back at 2013âs 13 data analytics highlights.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
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LUMA Partners presents âThe Evolving Digital Marketing Technology Landscape,â as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
How media and agencies can secure a healthy futureMAD//Fest London
Â
"Itâs the end for agencies, the consultants are taking over!"
Is this genuinely the future? Or are the headlines hyperbole when in fact the industry is simply changing? Join IHSâ Daniel Knapp as we dig into the data and separate fact from fiction. You may be surprised by some of the numbersâŠYouâll certainly learn whatâs really happening in media, advertising and technology and get rich insight on how agencies, media owners and brands can carve out a bright future.
13 Highlights in Data Analytics Impacting 2014, TagManTagMan
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Looking over the prow at the first quarter of 2014, itâs an excellent time to take stock of the year that was for the digital industry. When it came to all things data and analytics, 2013 saw a huge shift in public perception of what data privacy means as the Snowden revelations threw personal security and the governmental manipulation of data into the spotlight. We also celebrated the idea that the roles of CTO and CMO began converging in a big way, with technology budgets being shifted firmly into the media and marketing camp. And finally, Google took a swipe at brand marketers by making SEO that much harder, and paid search that much easier to invest in.
Ahead of yet another newsworthy year in analytics, TagMan looks back at 2013âs 13 data analytics highlights.
Strategy& consultants explore the trend of traditional media companies buying up new multichannel networks (MCNs) in pursuit of online audiences. To get the maximum advantage from these MCNs, they say, media companies will have to diversify and monetize themâand create new content without losing the unique edge that makes them popular with their audience. For more insights, visit www.strategy-business.com.
Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual âIAB 250 Direct Brands to Watchâ report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the reportâs findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Personalization and gamification of entertainment servicesZinnov
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The rapid proliferation of mobile devices and rise of multi- digital channels has disrupted the content distribution and consumption cycle, thereby creating a dynamic business environment for all media and entertainment players. The present operating landscape is driven by customer preferences and marks the advent of a new approach for customer interactions, powered by unique customer experiences through technology and data driven personalization.
The importance of a strategic plan for the media companiesNargis Alokozay
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For all media companies which have been working for many years before, the tension is about the new technology, new customer, new demand, and new entrance. These new technologies brought many trends in the Media and entertainment industry. They canât influence today Z generation with the previous quality and distribution system of their services. This research well pointed out the essence of having a strategy for Media companies and the result of not having it. There are companies that well establish their strategy and still survive because of the commitment and loyalty that they have for their strategy. It also points to the importance of having the greatest management for the greatest strengths because of delivering what they have promised. This paper also compared two companies and illustrate the importance of having the right and flexibility of the strategy. To be a successful media company in the market while the toughest situation of technology trend is ongoing in the Media and Entertainment industry. The right strategy will keep companies alive and value them as a brand in their target market mind. It is required to be proactive in planning and more structured in the area of environmental scanning in aim to survive in the market.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
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Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. Weâll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
Insights Success has shortlisted, The 10 Fastest Growing Telecom Solution Providers to Watch 2018. The telecommunications ecosystem expects IoT to become a critical engine for future growth.
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizantâs current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Letâs dive in!
LUMA's State of Digital Media at DMS 16LUMA Partners
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LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
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LUMA Partners presents âThe Future of TV,â as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
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At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But thereâs more:
In a second workflow supporting the same use case, youâll see:
Your campaign sent to target colleagues for approval
If the âApproveâ button is clicked, a Jira/Zendesk ticket is created for the marketing design team
Butâif the âRejectâ button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Clients donât know what they donât know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clientsâ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
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Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as âpredictable inferenceâ.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
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In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties â USA
Expansion of bot farms â how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks â Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
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I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. 2
LUMAâs Singular Focus on Digital Media
Technology
Media
Marketing
MarTech
Digital
Content
Ad Tech
Ă LUMAâs expertise is at the intersection of Media,
Marketing and Technology
Ă At this intersection exists:
§ Digital Content: content sites, MCNs, game
publishers, aggregators
§ Ad Tech: display, search, video, mobile, social,
content marketing/native, connected TV
§ MarTech: data, analytics, sales and marketing
automation, email, predictive tools, commerce
technology, shopper marketing, payments
3. 3
U.S. Digital Media M&A Activity by Sector
Source: LUMA
Ă M&A activity continues to remain
robust with more potential buyers
including telcos and private equity
despite China going away as acquirers
due to regulatory and capital control
issues and lack of scaled M&A activity
from digital giants like Facebook and
Google
Ă Although Ad Tech and MarTech M&A
activity combined rose in 2017, there
were zero billion dollar acquisitions
after six deals of that size in 2016
# of Transactions
55 49
75 90
106
113
0
50
100
150
200
250
300
2016 2017
Ad Tech MarTech Digital Content
4. 4
U.S. Digital Media M&A Activity by Sector
Source: LUMA
Ă The digital duopoly of Facebook and
Google, which is capturing nearly all
of digital ad spend growth, and the
emergence of Amazon in the space
was the main story in 2017
Ă The mega content deals of 21st
Century Fox, Scripps Networks and
pending acquisition of Time Warner
will have significant implications for
the rest of the digital ecosystem
Ă 2017 saw the Great Ad Tech
Cleanup, with all the remaining
public I/O based businesses having
been acquired
# of Transactions
13
4
22
10
20
27
24
19
29 32
26
26
0
10
20
30
40
50
60
70
80
Q1 2017 Q2 2017 Q3 2017 Q4 2017
Ad Tech MarTech Digital Content
5. 5
Ad Tech M&A Activity
# of Transactions
Ă Full Year Observations
§ In 2017 we saw Private Equity
increase activity in Ad Tech, led by
GTCR, Providence Equity and
Vector Capital
§ Telcos continue to be active with
Altice and Singtel acquiring Ad Tech
assets
Ă Looking Ahead â Apple ITP & GDPR
§ As Appleâs ITP and GDPR come into
full effect next year, we will see
many companies struggle to adapt
§ Businesses that are less vulnerable
to exogenous forces such as these
and have a focus on first-party data
and identity will thrive
Source: LUMA
2
7
11
4
15
10
0
5
10
15
20
25
Q1 2017 Q2 2017 Q3 2017 Q4 2017
+$100M <$100M
6. 6
Ad Tech â 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
Source: Capital IQ; Crunchbase
$47M $300M
Providence Equity acquired a majority stake in DoubleVerify, a digital ad verification
company, to help DoubleVerifyexpand its reach and product offerings
N/A $415M
Cogintspun off Fluent, a performance marketing company, with assets of BlueFocus
International;BlueFocusCommunicationswill own 67% of the new combined entity
NASDAQ $147M
VectorCapital-backed Sizmekhasacquired Rocket Fuel to grow its platform business as
it tries to return to growth
$10M N/A
GTCR acquired a majority stake in Simpli.fi, a programmatic platform
provider that enables hyper-targeted localized advertising campaigns
$12M $404M
RTL Group acquired the remaining shares of SpotX to gain full ownership of
the video advertising platform
$55M $308M
Cable provider Altice acquired Teads, a leading ad network focused on
outstream video ad formats
$164M $310M
Singapore telco Singtel acquired Turn, an omni-channel demand side
platform and analytics firm
7. 7
MarTech M&A Activity
# of Transactions
Ă Full Year Observations
§ Strong Private Equity activity
continued with acquisitions
including Bazaarvoice, Experianâs
cross-channel marketing business
and Jive Software
§ Marketing Clouds led by Oracle and
SAP made scaled acquisitions in
Moat and Gigya respectively
Ă Looking Ahead â Marketing Clouds & PE
§ Marketing Clouds are continuing to
further build out their stacks
through M&A
§ Private Equity buyers will remain
active, seeking strong SaaS
businesses
Source: LUMA
1
5 5
2
19
22
19
17
0
5
10
15
20
25
30
Q1 2017 Q2 2017 Q3 2017 Q4 2017
+$100M <$100M
8. 8
MarTech â 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
NASDAQ $467M
Marlin Equity has acquired Bazaarvoice, a provider of user generated content
marketing solutions
LON $400M
Vector Capital acquired a majority stake in Experianâs Cross Channel
Marketing business and has rebranded the company as Cheetah Digital
$106M $350M
Software giant SAP acquired Gigya, a customer identity management
company, to strengthen its e-commerce software solutions
NASDAQ $341M
Private equity firm ESW Capital acquired Jive Software through its affiliate Wave
Systems and will integrate JiveSoftware into Aureaâs family of companies
$201.7M N/A
Vista Equity Partnersacquired Lithium Technologies, a social media management
company, continuing its buying spree of digital marketing businesses
$67.5M N/A
Software giant Oracle acquired Moat, a measurement and analytics
platform, and has integrated the company into Oracle Data Cloud
N/A $820M
Belgian Post Group, also known as bPost, acquired Radial, formerly eBay
Enterprise, to enhance their capabilities in e-commerce fulfillment
Source: Capital IQ; Crunchbase
Cross-Channel Marketing
9. 9
Digital Content M&A Activity
# of Transactions
Ă Full Year Observations
§ The mega content deals of 21st
Century Fox and Scripps Network
were the headline story in 2017
§ Gaming M&A continues to be
robust with notable deals, such as
Big Fish Games, Double Down
Interactive and Outfit7
Ă Looking Ahead â Media
§ Consolidation across traditional and
new media is picking up
§ Coinciding with the shift to video-
first strategies, news of layoffs and
struggles will make 2018 a major
year for media companies
Source: LUMA
4 5 5
10
25
27
21
16
0
5
10
15
20
25
30
35
Q1 2017 Q2 2017 Q3 2017 Q4 2017
+$100M <$100M
10. 10
Digital Content â 2017 Notable Deals
Acquirer
Capital
Raised
Enterprise
Value
Comments
NASDAQ $66,100M
Disney has agreed to acquire 21st Century Foxâs film and TV businesses to
expand its global content and entertainment offerings
NYSE $1,434M
Red Ventures acquired Bankrate, an online publisher of personal finance
content, to expand its presence in financial services
$146M $1,000M
Musical.ly, the popular lip-syncing app with over 60 million users, has been
acquired by Chinese news aggregator company Toutiao
N/A $1,000M
Outfit7, the maker of the Talking Tom franchise, was acquired byZhejianJinke
Entertainment, a chemicals company that entered the entertainment market last year
NASDAQ $14,920M
Discovery Comm. has agreed to merge with Scripps Networks to expand its
presence in TV, digital, and OTT with home, food and travel properties
NYSE $2,813M
Meredith Corp. has acquired publishing giant Time Inc. to expand their reach
across TV, print and digital
NASDAQ $3,670M
KKR-backed Internet Brands acquired WebMD, a leading health media
company to its portfolio of online health properties
Source: Capital IQ; Crunchbase
11. 11
Ad Tech â 2017 Stocks Performance
Market Data as of 12/31/16
Ă The Great Ad Tech Cleanup
§ In a year when Ad Tech fell 4%, all IO-based
businesses (FUEL, MXPT, YUME, TRMR
demand business) were acquired in Q3
§ The remaining public cohort with platform
business models, led by TTD, which trades at
6.5x LTM revenue, provides a more
attractive comp universe
Ă Ad Techâs Struggles
§ RUBI has fallen 74% after header bidding
headwinds and declining revenues have
lowered investor confidence
§ CRTO shed over 36% of its market cap in
2017 due in large part to Appleâs ITP, which is
expected to have a 22% net negative impact
to the companyâs 2018 Revenue Ex-TAC
-100%
-50%
0%
50%
100%
150%
200%
1/3/17 2/3/17 3/3/17 4/3/17 5/3/17 6/3/17 7/3/17 8/3/17 9/3/17 10/3/17 11/3/17 12/3/17
RUBI TLRA MXPT YUME FUEL CRTO TTD NASDAQ
12. 12
MarTech â 2017 Stocks Performance
Market Data as of 12/31/16
Ă SendGrid IPO
§ Email marketing platform SEND had a
successful IPO, pricing above the range and
currently trades 50% above its IPO price
§ The continued success of SEND and its
attractive SaaS business may help set the
stage for new potential IPOs in the marketing
space
Ă MarTech Surges Ahead
§ MarTech grew over 60% in 2017, led by
SHOP which climbed over 170% as the
company achieves tremendous growth
quarter after quarter
§ BV and JIVE were both taken private by
Marlin Equity Partners and ESW Capital
respectively
-100%
-50%
0%
50%
100%
150%
200%
250%
1/3/17 2/3/17 3/3/17 4/3/17 5/3/17 6/3/17 7/3/17 8/3/17 9/3/17 10/3/17 11/3/17 12/3/17
CRM HUBS BV JIVE MRIN LPSN SHOP YEXT SEND NASDAQ
13. 13
2017 Key Startup Financings to Watch
Lead Investor Capital Raised Valuation Comments
Source: Crunchbase
$1,000M $4,500M
Fanatics hopes to leverage SoftBank to expand their sports e-commerce
business internationally, which currently makes up only 10% of total sales
$400M $4,000M
Home design company Houzz, now with 40 million monthly users and 1.5
million listed professionals, has doubled its valuation from its last financing
$502M $1,000M
Improbable, a gaming development platform, has raised over half a billion
dollars to build out its SpatialOS operating system and developer ecosystem
N/A $150M $12,300M
Pinterest, which has now raised nearly $1.5 billion, targeted $500 million in
revenue in 2017 as it prepares for an eventual IPO
N/A $200M $1,800M
Reddit tripled its previous valuation and will use new capital towards
redesigning its website and making a push into video
$450M $5,700M
Vice Media raised a new round of funding to launch new initiatives into OTT,
subscriptions and Vice Studios ahead of its anticipated IPO
$140M $1,300M
Marketing technology company Zeta Global raised $140 million ($25 million
of debt financing) with a potential IPO on the horizon
15. 15
LUMAâs Differentiated Value Proposition
1. Peerless Industry Knowledge
2. Strategic Approach
3. Execution ExcellenceThe Leading Strategic
Advisory Firm
in Digital Media
and Marketing
16. 16
LUMAâs Content-Driven, Expert-Based Approach
Conference
Keynotes
Publications
(over 3 million views)
Corporate
Teach-ins
LUMAscapes
(over 6 million views
from 211 countries)
Completed Deals at
Premium Valuations
Digital Briefs
DISPLAY MOBILE VIDEO SOCIAL NATIVE SEARCH MARTECH COMMERCE GAMING STRATEGIC
BUYERS