Social Media Ecosystem


Published on

Published in: Lifestyle, Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Ecosystem

  1. 1. June, 2011
  2. 2. Social Media Ecosystem Social Promotion platform Social Publishing platform Internal (employee) Facing External (Customer) Facing Content marketing Platform Social AD Platform Technology providers Publishers Publishers Enablers Social Networks Micro Blogs Blogs Forums Virtual Worlds Live cast Social Advertising Platforms Social Marketing Management Blogging Platforms Social Media Analytics URL Shortners Location Aware Apps Plug-ins / Widgets Community Platforms Traditional Publishers Stream Platform Social Ad Networks Listening Platform Social Graph Data Social Search Content Sharing Content Curation Photo Sharing Social Business Software Commerce Platform Social Games Social Apps
  3. 3. Content marketing Platform <ul><li>Ability to analyze and understand social media conversations </li></ul><ul><li>Helps to understand social impact </li></ul><ul><li>Platform for Natural Language Processing </li></ul><ul><li>Marketing and Online Reputation Monitoring </li></ul><ul><li>Provides Social media monitoring tools </li></ul><ul><li>Real-time, analytics </li></ul><ul><li>Provides security, open and custom APIs, and multi-language support. </li></ul><ul><li>Enterprise Social Networking Software and Analytics services. </li></ul><ul><li>Brand community, customer engagement, insights, innovation, advocacy, WOM, community management </li></ul><ul><li>Promote cross-discipline collaboration and idea-sharing </li></ul><ul><li>Social CRM </li></ul><ul><li>Social networking, blogging, community, photos and videos, forums, rss, groups, web 2.0, social bridging, user-generated content, community intelligence </li></ul><ul><li>Social Media solutions for Publishers, Audience acquisition, Audience engagement and loyalty </li></ul><ul><li>Campaign Management Services </li></ul><ul><li>Establishing a unique social signature for the brands </li></ul><ul><li>Social Targeting </li></ul><ul><li>Data suppliers </li></ul><ul><li>ROI-Driven Marketing Services </li></ul><ul><li>Social CRM </li></ul><ul><li>Technical support for the open source social publishing system. </li></ul><ul><li>Intranet, micro blogging, wikis, activity streams </li></ul>Listening Platform Social Graph Data Social Business Software Internal (employee) Facing External (Customer) Facing
  4. 4. Social AD Platform <ul><li>Grow Fan Base </li></ul><ul><li>Drive Fans to Website & Monitor fan feed back </li></ul><ul><li>Fan page maintenance </li></ul><ul><li>Launch Global and Local pages </li></ul><ul><li>Publish the content easily </li></ul><ul><li>Promotions & Contests </li></ul><ul><li>Social network E-Commerce </li></ul><ul><li>Measurements & Analytics </li></ul><ul><li>Social media dashboard with Multiple accounts - Real time </li></ul><ul><li>Social Engagement </li></ul><ul><li>Social Coordination </li></ul><ul><li>Social Integration </li></ul><ul><li>Social Measurement </li></ul><ul><li>Custom Analysis </li></ul><ul><li>Schedule Messages </li></ul><ul><li>Multiple Networks </li></ul><ul><li>Campaign builder </li></ul><ul><li>Build your brand </li></ul><ul><li>Easy content management </li></ul><ul><li>Real-time reports </li></ul><ul><li>Cloud computing </li></ul><ul><li>Socially targeted mobile advertising </li></ul><ul><li>Ad management and yield management </li></ul><ul><li>Brand advertisers can target mobile ad campaigns to specific geo-locations, handset devices, demographics and – uniquely for mobile – audience interest segments. </li></ul><ul><li>Large Scale Campaign Management </li></ul><ul><li>Real-time Optimization </li></ul><ul><li>Multivariate Testing & Analysis </li></ul><ul><li>Delivers rich social ads that contain video, and many other interactive features </li></ul><ul><li>Provides high volume reach and frequency of video, rich media and social advertising ad units </li></ul><ul><li>Allows consistent exposure and conversion to the audience as they connect, share and discover </li></ul>Social Advertising Platforms Social Marketing Management Social Promotion platform Social Publishing platform Social Ad Networks
  5. 5. Publishers Enablers <ul><li>Play free social games with your friends on Social network via mobile. </li></ul><ul><li>Virtual Currency generation & circulation </li></ul><ul><li>High Shopping through Virtual Currency </li></ul><ul><li>Multiplayer social games </li></ul><ul><li>Social application helps maintaining a connections between users through various communication and interactive Applications </li></ul><ul><li>Business, Education, Entertainment, Life style, Sports and Utilities </li></ul><ul><li>Real time people search in the social web </li></ul><ul><li>Ask questions, get *live* answers from your social network & find the perfect person to answer any question in real-time. </li></ul><ul><li>People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free </li></ul><ul><li>capture the abundant of data in social media Content </li></ul><ul><li>unique columned user interface </li></ul><ul><li>Share purchase experiences, discover new places and products through trusted friends </li></ul><ul><li>Watch exclusive video, buy great products, discover new music, play games, and connect with friends. </li></ul><ul><li>Redeem your points for incredible merchandise, unique experiences and exclusive deals and sales. </li></ul><ul><li>Mobile social shopping </li></ul><ul><li>Connect and ask friends in real-time for shopping advice </li></ul><ul><li>Group buying and flash sales </li></ul><ul><li>Direct-to-fan page-sales channel </li></ul><ul><li>Monetizing Social </li></ul><ul><li>Search & Invite your friends to contribute, share everything with anyone. </li></ul><ul><li>Integration of Social media content </li></ul><ul><li>A social magazine that brings to life the stories, photos, news </li></ul><ul><li>Personalized social magazine </li></ul>Stream Platform Social Search Content Curation Commerce Platform Social Games Social Apps
  6. 6. Publishers <ul><li>Provides NEWS, Online TV streaming. </li></ul><ul><li>Share comment & rate on the news and blogs </li></ul><ul><li>User ratings to form collaborative opinions on website quality </li></ul><ul><li>Social entertainment networking </li></ul><ul><li>Share pictures, videos and messages </li></ul><ul><li>Watch TV. Follow Shows. Earn Points and Badges in social networks </li></ul><ul><li>Job Search portals </li></ul><ul><li>Create business contacts & Find potential clients </li></ul><ul><li>Online photo management and sharing application </li></ul><ul><li>Organize & edit your photos </li></ul><ul><li>Bulk & group photo sharing </li></ul><ul><li>A social document sharing community for personal, professional, and educational documents </li></ul><ul><li>User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services </li></ul><ul><li>Discover and make recommendations that are based on your tastes. </li></ul><ul><li>User ratings on shared social documents </li></ul>Social Networks Micro Blogs Blogs Forums Virtual Worlds Live cast Traditional Publishers Content Sharing Photo Sharing
  7. 7. Technology providers <ul><li>Influence Analytics </li></ul><ul><li>Sentiment Analysis </li></ul><ul><li>Viral Analysis </li></ul><ul><li>Geo Location Analysis </li></ul><ul><li>Mentions Analysis </li></ul><ul><li>Predictive analytics </li></ul><ul><li>Capture, display, share, and analyze customer conversations online </li></ul><ul><li>Drive measurable business goals </li></ul><ul><li>Publishers to distribute and track digital content such as widgets </li></ul><ul><li>Open source content management system </li></ul><ul><li>Multiple subject to choose from </li></ul><ul><li>Mobile ability </li></ul><ul><li>Email publishing, Custom domain & Analytics Integration </li></ul><ul><li>Find nearest, latest and best foods around you and share </li></ul><ul><li>Provides local data (places, news, events, reviews, photos, and more) </li></ul><ul><li>Bookmark & share information </li></ul><ul><li>Find friends in location based </li></ul><ul><li>Location-based games </li></ul><ul><li>Shorten and share’s links </li></ul><ul><li>Tracking the links for checking user behavior </li></ul><ul><li>An online service to create, customize and share a own social network with community functions </li></ul>Blogging Platforms Social Media Analytics URL Shortners Location Aware Apps Plug-ins / Widgets Community Platforms