Anatomy of EngagementDon’t bury the lede Create reason to participate Set the hook Make the participation interestingCapture the value Drive the desired eventDeliver the payload Make it worth it
Use “Hourglass” ContentExposure Viral Image: Watercrest
Facebook vs Your Website photo Original photo credit: geile/leon
What’s a “like” worth Image credit digitalforreallife.com
Cross Pollination: Web + Social • It takes the web and social to bear the most fruit • Mix and match content • Blend the experience, don’t box users in (or out)Photo via Andy Mayer
What’s What on Facebook• Timeline: Replaces the profile, makes historical status updates, Likes and app installs more visible.• Ticker: The Ticker replaces the "All Stories" vs "Top Stories" distinction that use to exist. Now only high quality stories go on the News Feed, and everything else goes in the Ticker. The Ticker is the firehose of data for everything your friends and the pages you subscribe to are doing and saying. Everything goes into the ticker, but then the EdgeRank algorithm determines which things get promoted to appear in the News Feed.• OpenGraph API: The OpenGraph API is a new way to manage “gestures” (i.e., like, read, listen to, cook, write, etc.), and permissions for posting about those gestures/actions that the user makes. The Ticker gives OpenGraph API something to post into other than your News Feed.
Drive Engagement Through a Funnel Where Web FB twitter display mobile localscit Whatyl Customa Why email Lead GennA Win